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If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.
Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. Read on to learn more about Google’s secrets. 1.
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.
5 Best Plagiarism Checkers for Content Writers Putting unique ideas into practice, not only help content writers to rank on Google but also wins the hearts of many readers. There are a lot of things a content writer should embrace religiously. To start with, unique content free from plagiarism is the first and the most essential one. Newbie content writers.
A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a ton you can do with inconclusive or losing A/B testing data.
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute.
Have you ever told somebody that you started a book but you just couldn’t get into it? Have you ever picked up a book and struggled through the first page, the first chapter, even the first half, only to stop reading entirely? You may even have a bookshelf dedicated to books that you just never […].
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Most companies create informal branding guidelines from the early stages. But as a business starts getting some traction, a formal brand style guide becomes a necessity. A brand guide will be a document that’ll define the rules and guidelines that your company needs to follow while presenting itself to the world. It includes basic information about the company’s logo, font, colors, brand positioning, etc.
It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.
These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading → The post 3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes) appeared first on Content Marketing Institute.
Has anyone ever told you that your story was good, but included too much info-dumping? Or maybe you’ve read a fantasy novel and found yourself unable to get through the first chapter because, no matter how hard you tried to pay attention, you couldn’t get past the textbook-like description of the worlds and characters. Exposition […].
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
When the words after a colon don't form a complete sentence, start with a lowercase letter. But when a complete sentence follows, the rules on capitals depend on editing style. The post When to Capitalize After a Colon first appeared on Grammar Underground with June Casagrande.
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference?
The post How to Avoid Becoming a Negative Blogger appeared first on ProBlogger. Photo by Hello I’m Nik on Unsplash. Recently we’ve been looking at a variety of ways that bloggers let their blogs ‘slip’ over time. So far we’ve looked at mainly things that are pretty easy to identify – but today I want to look at something that creeps into the attitude of many bloggers over time without them realizing it.
A couple of weeks ago I wrote about the great time I had brainstorming about blogging with Louise Harnby and Denise Cowle at their joyful Editing Podcast. Parts 2 and 3 are now available. In part 1 (26:23 min) we discussed. Blogging goals. Coming up with ideas. Promoting your blog. NEW: Link to Part 2 (27:14 min), in which we discuss. Repurposing blog content Analytics, and how to avoid the rabbit hole.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
When it comes to apostrophes, there are a lot of do’s and don’ts. The least-understood and most crucial of all is: Don’t use an apostrophe to form a plural. One luau plus another luau is not two luau’s. It’s two luaus. One Roddenberry plus another Roddenberry do not make up the Roddenberry’s. They’re the Roddenberrys. The same is true for decades. The period from 1980 to 1989 is not the 1980’s.
Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Do you really need a seasonal promotion if you sell services, though?
The post How to Avoid Becoming a Negative Blogger appeared first on ProBlogger. Photo by Hello I’m Nik on Unsplash. Recently we’ve been looking at a variety of ways that bloggers let their blogs ‘slip’ over time. So far we’ve looked at mainly things that are pretty easy to identify – but today I want to look at something that creeps into the attitude of many bloggers over time without them realizing it.
The post How to Avoid Becoming a Negative Blogger appeared first on ProBlogger. Photo by Hello I’m Nik on Unsplash. Recently we’ve been looking at a variety of ways that bloggers let their blogs ‘slip’ over time. So far we’ve looked at mainly things that are pretty easy to identify – but today I want to look at something that creeps into the attitude of many bloggers over time without them realizing it.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
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