Content Marketing Institute
FEBRUARY 11, 2021
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
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Moz
FEBRUARY 10, 2021
Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.
Neal Schaffer
FEBRUARY 8, 2021
Some people want to build influence through podcasting. Others prefer the YouTuber route. There are many that try to become a social media influencer. Compared to all of these, once you understand the types of blogs that exist and follow this advice, you might find that blogging just might be the easiest for you. Regardless […] 18 Types of Blogs You Can Launch Today appeared first on NealSchaffer.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 8, 2021
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neal Schaffer
FEBRUARY 8, 2021
Some people want to build influence through podcasting. Others prefer the YouTuber route. There are many that try to become a social media influencer. Compared to all of these, once you understand the types of blogs that exist and follow this advice, you might find that blogging just might be the easiest for you. Regardless of route, as you can expect, success doesn’t come overnight.
Content Marketing Institute
FEBRUARY 8, 2021
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 12, 2021
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
Moz
FEBRUARY 7, 2021
Posted by MiriamEllis. Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
FEBRUARY 11, 2021
The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a comment on your blog, you probably already know this. But did you know you will also be judged by how you say it?
Content Marketing Institute
FEBRUARY 9, 2021
To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading → The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 11, 2021
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
Moz
FEBRUARY 8, 2021
Posted by PierceBrelinsky The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
iWebContent
FEBRUARY 9, 2021
When it comes to building a website, content is key. But how do you determine how much content you need? Figuring out how many pages you need for your website is an important but often difficult task whether creating the content yourself or working with a content writing service, and there are many factors to consider. You want your website to be easy to navigate.
Content Marketing Institute
FEBRUARY 12, 2021
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 9, 2021
Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads.
Moz
FEBRUARY 9, 2021
Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammar Underground
FEBRUARY 8, 2021
Does the passive voice lend itself to biased, manipulative writing? A reader named Richard wanted to know after witnessing a discussion about a news article. “Someone criticized an article on politics, implying it was slanted, saying, ‘It was full of passive-voice statements,’” he said. “I have a rudimentary understanding of the passive voice and I don’t understand what he meant.”.
ProBlogger
FEBRUARY 6, 2021
The post International Start a Blog Day Class of 2021 appeared first on ProBlogger. Why would you start a blog in 2021? The past 12 months have shown us how important human connection is. Particularly when people have become physically isolated, blogging has brought people together, providing a space for ideas, conversations and community. In the new Covid-19 world, amidst crisis and fast changes in society, blogging is an established platform which has adapted and helped people in their time of
Neil Patel
FEBRUARY 12, 2021
When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.
Neil Patel
FEBRUARY 11, 2021
Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
FEBRUARY 10, 2021
Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data.
Neil Patel
FEBRUARY 9, 2021
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.
Neil Patel
FEBRUARY 10, 2021
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.
Neil Patel
FEBRUARY 9, 2021
For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
FEBRUARY 11, 2021
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.
Neil Patel
FEBRUARY 8, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the most widely-used CMS platform, and according to a web survey, 39.6% of the world uses WordPress to manage their content. I am part of that nearly 40%. WordPress is my go-to for managing my NeilPatel.com blog as well as my other websites.
Neil Patel
FEBRUARY 11, 2021
Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences , and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone.
Neil Patel
FEBRUARY 6, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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