Content Marketing Institute
NOVEMBER 10, 2021
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Meerman Scott
NOVEMBER 10, 2021
What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference ( COP 26 ) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.
Arrant Pedantry
NOVEMBER 8, 2021
It’s a phenomenon as predictable as the tides: a dictionary adds new words or definitions, and then people grouse about those changes, either because they don’t like the new words and think that the dictionary is declaring them acceptable, or because they personally have never heard of those words before and therefore don’t see why they should be included.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
NOVEMBER 8, 2021
When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 12, 2021
We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Spectrum Net Designs
NOVEMBER 10, 2021
Local vs National Marketing Strategy- Understand the Difference! When deciding on utilizing a local vs national marketing strategy, it will be influenced by two key factors: the size of your company and your target market. If your target market consists of the local population, the strategy you will employ is different from that of a […]. The post Local vs National Marketing Strategy- Do You Understand The Difference?
Content Marketing Institute
NOVEMBER 9, 2021
Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading → The post Get the Most From Your Webinars With These 13 Repurposing Ideas appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 10, 2021
Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.
iWebContent
NOVEMBER 9, 2021
Not many business owners enjoy writing the terms and conditions to put on their website. However, it’s an essential part of every website and shouldn’t be neglected. Hiring our terms and conditions writing service can save you a lot of time and ensure your business is protected as much as it can be. Too many people spend as little time as possible on theirs and just copy and paste someone else’s, which does no good.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Uni Square Concepts
NOVEMBER 9, 2021
A freelance marketing copywriter‘s job is to communicate the benefits of investing in a specific product/service to potential clients. Marketing copywriters must keep in mind that to inspire action, they need to provide truthful copy work that is enhancing, expansive, and empowering to the clients. In this blog we have discussed the six most crucial […].
Content Marketing Institute
NOVEMBER 12, 2021
Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading → The post 3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 10, 2021
When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.
ProBlogger
NOVEMBER 10, 2021
The post Is Your Blog Ready for the Festive Season? appeared first on ProBlogger. Photo by Annie Spratt on Unsplash. There are only 44 days until Christmas! It’s that time of year: the silly season is almost upon us: there’s only 15 days until Black Friday and 18 days until Cyber Monday. If you start preparing your blog for Christmas in December you’re probably too late.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
NOVEMBER 8, 2021
Can you spot the object in "I sent Joe a letter"? This week's podcast looks at direct objects, like "a letter" in that sentence. Next week, we'll look at indirect objects, the "Joe" in that sentence. The post Direct Objects first appeared on Grammar Underground with June Casagrande.
Neil Patel
NOVEMBER 11, 2021
Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Building your organic LinkedIn reach is all about being authentic and offering value.
Neil Patel
NOVEMBER 11, 2021
Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.
Grammar Underground
NOVEMBER 8, 2021
Here’s a question a professional editor asked me a while back: “Is it true you can’t start a sentence with “it”? We were at a conference, standing in a busy hallway among other people waiting to ask questions. So I didn’t have the time to ask: Where’d you hear that? What’s the thinking behind it? Have you actually followed that advice in your editing work?
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
NOVEMBER 10, 2021
The post Is Your Blog Ready for the Festive Season? appeared first on ProBlogger. Photo by Annie Spratt on Unsplash. There are only 44 days until Christmas! It’s that time of year: the silly season is almost upon us: there’s only 15 days until Black Friday and 18 days until Cyber Monday. If you start preparing your blog for Christmas in December you’re probably too late.
Neil Patel
NOVEMBER 9, 2021
Do you sponsor livestreaming events? If not, why not? Livestreaming is a booming industry, especially among younger generations. In fact, the livestreaming market is set to reach $247 billion by 2027. Livestreaming can be done on most major social media channels, from Facebook to TikTok. It can also be done on websites such as Twitch, YouTube, and even Twitter.
Neil Patel
NOVEMBER 10, 2021
When you’re taking your time to curate the perfect images, add the best filters, and write the catchiest captions for social media, it can be easy to overlook a less “urgent” element. This element lives in the background of your social posts, and its proper use could be beneficial for SEO and accessibility alike. What am I talking about? Alt text. Alt text isn’t just for blog posts and long-form articles.
Expert insights. Personalized for you.
145 
Let's personalize your content