Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool.

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Jeff Goins

SEPTEMBER 6, 2018

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ProBlogger

SEPTEMBER 6, 2018

The post What if You Can’t Find Your Niche? appeared first on ProBlogger. Are you struggling to stay motivated with your blog writing about the same thing again and again? Or are you flitting around between lots of different topics, trying and failing to find one thing you want to write about? In the old days of blogging, bloggers were often advised to be very specific – define a niche on a very narrow topic (e.g.

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Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences.

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ProBlogger

SEPTEMBER 3, 2018

The post 259: How This Home Cooking Blogger is Replacing Her Lawyer Income with Her Blogging Income appeared first on ProBlogger. How a Lawyer’s Home Cooking Blog is Helping Her Replace Her Law Income. Libby Hakim features in the fourth episode of our Blogging Breakthroughs series, where listeners share stories about traffic, income, mindset, and other blogging areas.

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