Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Neil Patel

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

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The Secret to Innovative Work: Be Different, Not Better

Jeff Goins

Often, we think the way to stand out from the pack is to be better. And sometimes that is the answer: to become an improved version of who you were yesterday, to do what the “other guy” is doing with a few added features. However, this is often a losing strategy, as you are making iterative improvements on someone else’s work. A better way to become world-class at what you do is to change the game completely.

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How to Engineer Your Brand’s Instagram Success Story

Content Marketing Institute

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute.

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What Is BERT? - Whiteboard Friday

Moz

Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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6 Best Mailchimp Alternatives: Cheaper + More Features (Or Both!)

ThemeIsle

Mailchimp is a popular email marketing service that offers a range of features and plans for its customers. However, it isn’t for everyone, which is why we have created this Mailchimp alternatives article, to help you find the right email marketing provider for your business. You might be one of the legacy customers who just. The post 6 Best Mailchimp Alternatives: Cheaper + More Features (Or Both!

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Five Places to Find Work as a Paid Blogger

ProBlogger

The post Five Places to Find Work as a Paid Blogger appeared first on ProBlogger. If you’re interested in paid blogging , you might be wondering where to find work. Do you need to know the right people? Should you hang out at conferences, hoping to be noticed? Or do you apply to loads of blogs in the hope that one of them is looking for paid writers?

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This Is What Happens When You Accidentally De-Index Your Site from Google

Moz

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019. It was a Sunday morning.

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What’s Happening in Manufacturing Content Marketing [New Research]

Content Marketing Institute

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post What’s Happening in Manufacturing Content Marketing [New Research] appeared first on Content Marketing Institute.

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Channel Broadcast News to Better Your Content Marketing

Content Marketing Institute

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading → The post Channel Broadcast News to Better Your Content Marketing appeared first on Content Marketing Institute.

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Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Finding Ideas for a Video Series or Podcast - Whiteboard Friday

Moz

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday.

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Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Moz

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.

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