Freelance Union
DECEMBER 19, 2023
When you work for others, you have the luxury (or crutch) of only having compensation conversations with your boss. Independent workers have to own their worth in a way that people who “work for the man” never have to. Without a corporate “safety net,” solopreneurs must take full ownership of their work and their value in the marketplace.
Enchanting Marketing
DECEMBER 19, 2023
I’ve thought a lot about writing this year. And about the value of writing. Writing has felt as an act of defiance. After catching Covid early April, I’ve felt lethargic. And, sometime in June, my inner critic tried to tell me writing was a waste of my energy. You’re burnt-out, she told me. Or maybe it’s a serious writer’s block? It would be better to give up.
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BKA Content
DECEMBER 18, 2023
The 7 Best SEO Packages To Help Your Business in 2024 The right SEO package can help the pages on a business website rank higher in search results, increase site traffic and drive conversions. Comparison shopping for the best SEO packages can pose a challenge, as many companies advertise these services. Learn more about the features and costs of the leading SEO services to help you select the best package for optimizing the online presence of your business in 2024.
Freelance Union
DECEMBER 21, 2023
Freelancers Union joins American Society of Media Photographers and MPB to Launch the Photo Hub, a State-of-the-art Studio and Equipment Facility for Photographers. Brooklyn, NY - The barriers to entry for aspiring photographers just got a whole lot lower, thanks to a groundbreaking partnership between the Freelancers Union, the American Society of Media Photographers (ASMP) New York, and MPB, the largest global platform to buy, sell and trade used photo and video gear.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
The Hoth
DECEMBER 19, 2023
How many backlinks do I need for my website? This is the #1 question we get from new clients at The HOTH. The only problem is it’s essentially an impossible question, as there’s no magic number of backlinks that every site needs. In fact, asking this question is on par with other impossible questions like, “ How many licks does it take to get to the center of a Tootsie Pop?
Jane Friedman
DECEMBER 19, 2023
Today’s post is by editor Christopher Hoffmann from Copy Write Consultants. You’re all ready to go: Your manuscript is complete, edited and polished to perfection. Your query is a masterpiece of concise, articulate marketing that both encapsulates the heart of your work and gestures at its inexhaustible profundity. Your synopsis … Well, it clearly states what happens in the book, let’s not pretend they’re ever that sexy.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 20, 2023
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
Ahrefs
DECEMBER 22, 2023
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true.
Backlinko
DECEMBER 21, 2023
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!
Grammarly
DECEMBER 19, 2023
Innovation isn’t born from the flashiest technology; it comes when technology is built to enhance human potential. Generative AI (gen AI) is changing how work is done by streamlining the tedious and routine, freeing employees to focus on more high-value tasks. The result? A new era of productivity, efficiency, and content creation is underway—and it’s time for your business to take advantage.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
DECEMBER 19, 2023
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.
Blogging From Paradise
DECEMBER 19, 2023
Bloggers often ask me questions about why they seem to struggle. Most reply with a link to a free platform blog.
BKA Content
DECEMBER 20, 2023
What Is An SEO Company and What Do They Do? In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines. Research shows that less than 1% of search engine users look past the first page of results.
Grammarly
DECEMBER 22, 2023
Emoji are ingrained in the modern lexicon of electronic communication. They’re so commonplace that in some professional spaces, the informal use of emoji in business communication is no longer taboo. Depending on your industry or company culture, including an emoji in an email can clarify the emotional cues behind your message. Although they are helpful markers of intention, like any language, there are dos and don’ts when using emoji in work email.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
DECEMBER 20, 2023
Photo by aboodi vesakaran Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. One of the first tasks that querying authors undertake is researching their comps. Underlying this research is the question, “Who is your target reader?” And answering this question meaningfully requires acknowledging that your book is not for everyone.
Content Marketing Institute
DECEMBER 22, 2023
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.
Bramework
DECEMBER 21, 2023
We all know that content is king. So what exactly are the benefits of blogging? We also know that blogs have been around for a while but sometimes they are undervalued, ignored and often times poorly written. It’s a shame because blogging has many benefits! Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client.
Grammarly
DECEMBER 20, 2023
Imagine you’re reading an engrossing essay about strategies you can use to increase your short-term memory and retain information better. Instead of only presenting statistics and dry scientific data, it repeats important words, illustrates concepts through analogies, and simplifies key concepts in a way that makes the essay easy to comprehend. These are known as rhetorical devices.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
BKA Content
DECEMBER 22, 2023
The Best 5 Options for No-Contract SEO in 2024 If you are like many business owners, you understand the value of an SEO strategy. Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200% in a field where a good ROI is 5:1. However, you may want to work with a company that offers no-contract SEO.
CopyBlogger
DECEMBER 21, 2023
Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.
Publishing Trends
DECEMBER 22, 2023
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Time to Hit the Books: Researchers Found Reading Print Improves Comprehension Skills How Spot-On is “American Fiction” to The World of Publishing?
Grammarly
DECEMBER 18, 2023
The English language is riddled with homographs—words that are spelled the same way but differ in meaning and/or pronunciation or origin. As a matter of fact, riddle is one of them: There’s the transitive verb , meaning “to poke holes into something,” and the noun, which refers to an enigma or a puzzle. Fortunately, telling these tricksters apart is easier than you might expect—the words surrounding a homograph usually provide context clues, making it clear which meaning the writer intends to co
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Freelance Union
DECEMBER 19, 2023
This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] Whether you file early or wait until the tax deadline, there are simple things you can do today to help you cruise through tax season.
David Meerman Scott
DECEMBER 19, 2023
If I was going to trial, I’d hire a lawyer to advise me. And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me.
Publishing Trends
DECEMBER 19, 2023
Happy Holidays from the Editors PEOPLE At Simon & Schuster , Judy Clain will be joining on January 16 as SVP and publisher of the relaunched Summit Books Imprint , reporting to CEO Jonathan Karp. She had been with Little, Brown & Company since 2011. Avery editor-in-chief Caroline Sutton has left Penguin Random House and will join Avid Reader in January.
Grammarly
DECEMBER 21, 2023
Making a personal connection with customers is a top priority for most businesses, but the question remains: how ? Featuring a case study is a tried-and-true strategy for showing how your product or service works so potential customers can see themselves using it with real-life examples. But what is a professional case study and how do you write one?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Hacker
DECEMBER 19, 2023
Ever looked at a mountain and wondered how to climb it without any gear? Starting a business with no money can seem just as challenging. You’ve got big ideas, but you have no money to execute them. You might think, “Can I start small?” Yes, you can! With determination and clever thinking, you can turn your skills into a successful business.
The Hoth
DECEMBER 21, 2023
Is there a competing website you can’t seem to outrank on the SERPs (search engine results pages)? If so, you need to perform an SEO competitor analysis to understand why they always seem to be on top. Otherwise, you’ll be shooting in the dark with your SEO efforts , making it highly unlikely that you’ll ever crack the code. Even if you somehow manage to outrank them through random tactics, you won’t know why – making it incredibly difficult to maintain the edge.
ContentWriters
DECEMBER 20, 2023
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post. When you repurpose content, you can reach a much larger audience on a leaner budget when compared with creating only on net new content.
iWriter
DECEMBER 22, 2023
Are you ready to take your business’s online presence to the next level? In today’s digital world, having a strong online presence is crucial for success. Whether you’re just starting out or looking for new ways to engage with your audience, we’ve got you covered! In this blog post, we’ll share 9 innovative and effective blog post ideas that will help boost your business’s visibility and drive more traffic to your website.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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