Adam Connell
APRIL 25, 2024
Want to know what the leading social media platforms are? I’ve got you covered. In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.
Ahrefs
APRIL 23, 2024
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.
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Backlinko
APRIL 23, 2024
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text.
Nick Ursborne
APRIL 22, 2024
Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
BKA Content
APRIL 24, 2024
How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.
Blogging Wizard
APRIL 24, 2024
Are you in need of a few blog niche ideas for your next online business venture? Blogging is one of the most effective forms of content marketing. It allows you.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
APRIL 23, 2024
Photo by Antoni Shkraba Today’s post is by author Caroline Leavitt ( @carolineleavitt ). I’m sitting at a table talking to a friend when they tell me this astonishing, deeply compelling story about what happened to them when they were 15 and they had committed a murder, and yes, they did it, and yes, they served time. Early released, desperate to be forgiven, my friend then created a whole new identity and began to live a new life.
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Blogging Wizard
APRIL 22, 2024
Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.
Ahrefs
APRIL 25, 2024
Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
APRIL 24, 2024
Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.
Content Marketing Institute
APRIL 25, 2024
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Grammarly
APRIL 25, 2024
In business, even a single miscommunication can result in a massive setback. Missed deadlines, lost opportunities, wasted time and money, employee and customer churn—these are just a few of the possible outcomes of poor business communication. While those outcomes may seem manageable, the costs of miscommunication can add up. In fact, miscommunication in the workplace costs US businesses an estimated $1.2 trillion every year.
Ahrefs
APRIL 22, 2024
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
BKA Content
APRIL 25, 2024
Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.
Freelance Union
APRIL 24, 2024
The Internal Revenue Service today kicked off the annual Dirty Dozen list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.
Grammarly
APRIL 25, 2024
Communication affects almost every aspect of our work and work lives. It’s how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business.
Buffer
APRIL 25, 2024
Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
BKA Content
APRIL 22, 2024
SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.
Express Writers
APRIL 24, 2024
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. It is also a great way to take control of your career and work-life balance. Freelance writers typically set their own schedule and choose the amount of work they do, a significant bonus for anyone looking for more flexibility in their careers.
Grammarly
APRIL 23, 2024
There are plenty of creative AI applications for writing—from emails to thank-you notes. But generative AI really shines when it comes to the unique needs of content marketing, especially with an extra emphasis on titles, which influence clicks, SEO, and social sharing. That’s why AI titles are so effective; AI can synthesize all these solutions in just a few seconds.
CopyBlogger
APRIL 25, 2024
Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
BKA Content
APRIL 26, 2024
The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some of whom go on to become customers.
Backlinko
APRIL 21, 2024
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent , a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase local leads and revenue.
Grammarly
APRIL 24, 2024
As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. If you’re wondering how to write a social media essay, read on—this guide will walk you through just about everything you need to know to write an impactful social media essay.
Freelance Union
APRIL 24, 2024
The Federal Trade Commission (FTC) recently made headlines with its rule to ban noncompete agreements across the United States. This rule will dramatically alter the landscape for millions of workers, including freelancers and independent contractors. Here's everything freelancers and members of the Freelancers Union need to know about the new FTC ruling on noncompetes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Publishing Trends
APRIL 26, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Preview Lists Problematic? How to Get Lost in Reading Again The Tortured Poets Department- 2600 Years of Stories Will Ai Replace All Human Writing?
The Creative Penn
APRIL 25, 2024
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Grammarly
APRIL 25, 2024
Generative AI is changing the face of creative collaboration, and coding assistants are some of the most exciting new applications. These assistants can understand your code, suggest completions, generate entire functions, and propose alternative approaches. Here’s an overview of one of the leading AI coding assistants, GitHub Copilot. Table of contents What is GitHub Copilot?
Freelance Union
APRIL 23, 2024
This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year: [link] The payment process can be tricky for small business owners. Especially when it comes to unpaid invoices, you have to maintain a balance of being polite enough to keep a great relationship with your client, but stern enough that your client feels a sense of urgency to pay you.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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