Enchanting Marketing
NOVEMBER 29, 2022
What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.
Blogging Wizard
DECEMBER 1, 2022
Do you want to get your blog into great shape for the new year? But not sure how? No problem. I’ve got you covered. In this article, you will discover.
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Credible Content
NOVEMBER 26, 2022
How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.
Jane Friedman
NOVEMBER 30, 2022
Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
NOVEMBER 30, 2022
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
ThemeIsle
NOVEMBER 29, 2022
Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
DECEMBER 1, 2022
Today’s post is by author Adele Annesi ( @WordforWords ). Sound crazy? Not really. I was reading the novel Hold the Dark by Guggenheim recipient and acclaimed author William Giraldi in preparation for his novel-writing workshop at the Vermont College of Fine Arts Postgraduate Writers Conference. In researching the Netflix adaptation, I saw an interview with the film’s director, screenwriter and main cast on how they prepared for their respective roles.
Blogging From Paradise
DECEMBER 1, 2022
(Updated 12-1-2022) Making money through your blog is not as easy, comfort or as difficult as bloggers claim. Opening the proper income […].
Ahrefs
NOVEMBER 27, 2022
This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further. Let’s dive into it.
Contently
DECEMBER 2, 2022
The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Article Writing
DECEMBER 1, 2022
Not all companies can interact with their customers in the same way. Based on a business purpose and demographic focus, the way they “talk” to their audience needs to match up. . For instance, some businesses can get away with a friendlier, joking demeanor in their site copy and interactions with clientele. For a different business, this attitude comes off as unprofessional. .
Quick Sprout
DECEMBER 1, 2022
Our recommendation for most people is ZenBusiness or IncFile because they simplify the process of forming an LLC and help business owners do so affordably. Start your LLC with ZenBusiness for $49 , or get started with IncFile for free. . It’s our mission to find top-tier services and products for our readers, which is why our research team spent four weeks analyzing over 1,100 reviews and numerous features, data points, and pros and cons of 13 LLC formation services.
Ahrefs
NOVEMBER 29, 2022
If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g.
Grammarly
DECEMBER 2, 2022
A colon introduces an element or series of elements that illustrates or amplifies the information that precedes the colon. . Though using a colon may seem confusing, its function is straightforward. Think of it as a flashing arrow that points to the information following it. When a colon appears in a sentence, it usually gives the silent impression of “as follows,” “which is/are,” or “thus.”.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
DECEMBER 2, 2022
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it).
Publishing Trends
DECEMBER 1, 2022
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Ireland and Romania. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Freelance Union
NOVEMBER 29, 2022
Today's freelance writing market is cluttered, making it more difficult for professionals like you to find consistent and lucrative writing gigs. However, you can increase your employability by writing for a niche that is in demand and pays well. The tech niche fits the bill. As the world relies more on technology in just about every industry, the demand for freelancers who can cover these topics is sure to grow.
CopyBlogger
NOVEMBER 29, 2022
Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed. Continue Reading. The post 10 Content Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
The Hoth
NOVEMBER 30, 2022
How effective is your marketing funnel ? That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels. . In fact, you may not even know that you have a marketing funnel in the first place. . If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). .
Blog Tyrant
NOVEMBER 29, 2022
Are you wondering how to make a WordPress website private? In this tutorial, we'll walk you through the process of making a private WordPress blog or website. The post How to Make Your WordPress Blog or Website Private appeared first on Blog Tyrant.
CopyBlogger
DECEMBER 1, 2022
I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a. Continue Reading. The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
DECEMBER 1, 2022
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
The Hoth
NOVEMBER 29, 2022
Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? If not, you lack a recognizable brand identity , and your content likely doesn’t have a unique voice. .
Grammarly
NOVEMBER 29, 2022
Vowels are letters that represent speech sounds where air leaves the mouth without any blockage by the tongue, lips, or throat. The vowels in the alphabet are a , e , i , o , u , and sometimes y. All other letters in the English alphabet are consonants, which represent speech sounds where air is blocked somehow before leaving the mouth. Even though they’re only a few letters, vowels are important in spelling, pronunciation, and grammar.
AIIP
DECEMBER 1, 2022
AIIP members share their insights and experiences from attending AIIP’s Annual Conference. Our next conference is April 27-30, 2023, in Milwaukee, Wisconsin. Virtual attendance options are also available. Conference registration is now open. By Jennifer Pflaumer The first AIIP conference I attended was in Irvine, California in 2015. I had been working on my own… Read More » The post Why I Attend the AIIP Annual Conference – Two Perspectives appeared first on AIIP Connections Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Fat Stacks
NOVEMBER 29, 2022
This review explains in detail the many uses of this … Originality.ai Review and It’s Many Powerful Uses for Bloggers Read More ». The post Originality.ai Review and It’s Many Powerful Uses for Bloggers appeared first on Fat Stacks Blog.
The Hoth
DECEMBER 1, 2022
Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. It makes sense, as you don’t want to spend valuable time and resources optimizing your content for keywords that get ZERO search volume, right?
ContentWriters
NOVEMBER 30, 2022
For any brand to succeed, your audience must trust you. Companies that establish themselves as leading experts in the eyes of their customers tend to have a leg-up in the race for their interest — it’s just human nature. However, as the digital landscape quickly grows more competitive, differentiating yourself as a credible authority is getting more challenging!
Freelance Union
NOVEMBER 28, 2022
While the current investment market may not have created ongoing capital gains for many people, it certainly may have created some capital losses. A capital loss occurs when you sell a stock or an investment at a lower price than you originally bought it for. If this applies to you, take heart, you may be in a position to leverage tax-loss selling to reduce your freelance tax obligations before the end of the year.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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