Sat.Nov 26, 2022 - Fri.Dec 02, 2022

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.

Writing 321
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How To Prepare Your Blog For The New Year: The Definitive Guide

Blogging Wizard

Do you want to get your blog into great shape for the new year? But not sure how? No problem. I’ve got you covered. In this article, you will discover.

Blog 288
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8 ways you can make your writing less sucky

Credible Content

How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.

Writing 130
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The Necessity & Power of Sitting With Your Critiques

Jane Friedman

Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer

Prose 142
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

Content 140
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What Is a Website Title and How to Write the Perfect One?

ThemeIsle

Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.

Website 138

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A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps

Ahrefs

This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further. Let’s dive into it.

SEO 125
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10 Blogging Income Streams to Explore

Blogging From Paradise

(Updated 12-1-2022) Making money through your blog is not as easy, comfort or as difficult as bloggers claim. Opening the proper income […].

Blog 138
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An Argument for Setting Aside Arc in Story Development

Jane Friedman

Today’s post is by author Adele Annesi ( @WordforWords ). Sound crazy? Not really. I was reading the novel Hold the Dark by Guggenheim recipient and acclaimed author William Giraldi in preparation for his novel-writing workshop at the Vermont College of Fine Arts Postgraduate Writers Conference. In researching the Netflix adaptation, I saw an interview with the film’s director, screenwriter and main cast on how they prepared for their respective roles.

Writer 123
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Marketers Are Behind: Here’s How to Win Back that Competitive Edge

Contently

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.

Marketing 126
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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11 Top Marketing Channels: Examples With Pros & Cons

Ahrefs

If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g.

Marketing 121
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Understanding Tone of Voice: 7 Best Examples of Tone in Writing

Article Writing

Not all companies can interact with their customers in the same way. Based on a business purpose and demographic focus, the way they “talk” to their audience needs to match up. . For instance, some businesses can get away with a friendlier, joking demeanor in their site copy and interactions with clientele. For a different business, this attitude comes off as unprofessional. .

Writing 119
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Compare The Best LLC Services

Quick Sprout

Our recommendation for most people is ZenBusiness or IncFile because they simplify the process of forming an LLC and help business owners do so affordably. Start your LLC with ZenBusiness for $49 , or get started with IncFile for free. . It’s our mission to find top-tier services and products for our readers, which is why our research team spent four weeks analyzing over 1,100 reviews and numerous features, data points, and pros and cons of 13 LLC formation services.

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When to Use a Colon, with Examples

Grammarly

A colon introduces an element or series of elements that illustrates or amplifies the information that precedes the colon. . Though using a colon may seem confusing, its function is straightforward. Think of it as a flashing arrow that points to the information following it. When a colon appears in a sentence, it usually gives the silent impression of “as follows,” “which is/are,” or “thus.”.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it).

Audience 116
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International Bestsellers, November 2022

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Ireland and Romania. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 111
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Why You Should Claim a Tech Niche as a Freelance Writer

Freelance Union

Today's freelance writing market is cluttered, making it more difficult for professionals like you to find consistent and lucrative writing gigs. However, you can increase your employability by writing for a niche that is in demand and pays well. The tech niche fits the bill. As the world relies more on technology in just about every industry, the demand for freelancers who can cover these topics is sure to grow.

Freelance 109
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10 Content Proofreading Tips to Catch More Avoidable Goofs

CopyBlogger

Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed. Continue Reading. The post 10 Content Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

How effective is your marketing funnel ? That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels. . In fact, you may not even know that you have a marketing funnel in the first place. . If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). .

Marketing 105
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Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality

Express Writers

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert. When traffic converts, you know your content is doing the work to get people interested in your business and can make them customers.

Copy 104
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5 Elements That Build a Roster of Terrific Freelance Writing Clients

CopyBlogger

I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a. Continue Reading. The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.

Freelance 106
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Make Your WordPress Blog or Website Private

Blog Tyrant

Are you wondering how to make a WordPress website private? In this tutorial, we'll walk you through the process of making a private WordPress blog or website. The post How to Make Your WordPress Blog or Website Private appeared first on Blog Tyrant.

Website 104
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How to Develop a True Brand Voice and Sound Authentic

The Hoth

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? If not, you lack a recognizable brand identity , and your content likely doesn’t have a unique voice. .

Brand 105
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7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Content Marketing Institute

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.

Content 104
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What Are Vowels? Definition and Examples

Grammarly

Vowels are letters that represent speech sounds where air leaves the mouth without any blockage by the tongue, lips, or throat. The vowels in the alphabet are a , e , i , o , u , and sometimes y. All other letters in the English alphabet are consonants, which represent speech sounds where air is blocked somehow before leaving the mouth. Even though they’re only a few letters, vowels are important in spelling, pronunciation, and grammar.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why I Attend the AIIP Annual Conference – Two Perspectives

AIIP

AIIP members share their insights and experiences from attending AIIP’s Annual Conference. Our next conference is April 27-30, 2023, in Milwaukee, Wisconsin. Virtual attendance options are also available. Conference registration is now open. By Jennifer Pflaumer The first AIIP conference I attended was in Irvine, California in 2015. I had been working on my own… Read More » The post Why I Attend the AIIP Annual Conference – Two Perspectives appeared first on AIIP Connections Blog.

Blog 83
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Targeting Zero Search Volume Keywords That Bring Loads of Traffic and Conversions

The Hoth

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. It makes sense, as you don’t want to spend valuable time and resources optimizing your content for keywords that get ZERO search volume, right?

Keywords 102
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Originality.ai Review and It’s Many Powerful Uses for Bloggers

Fat Stacks

This review explains in detail the many uses of this … Originality.ai Review and It’s Many Powerful Uses for Bloggers Read More ». The post Originality.ai Review and It’s Many Powerful Uses for Bloggers appeared first on Fat Stacks Blog.

Blogger 98
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Four Steps to Build an Effective Thought Leadership Strategy

ContentWriters

For any brand to succeed, your audience must trust you. Companies that establish themselves as leading experts in the eyes of their customers tend to have a leg-up in the race for their interest — it’s just human nature. However, as the digital landscape quickly grows more competitive, differentiating yourself as a credible authority is getting more challenging!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.