Enchanting Marketing
OCTOBER 8, 2024
What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.
Adam Connell
OCTOBER 8, 2024
Want to learn how to get more followers on Instagram, fast? I’ve got you covered. In this post, I’ll be sharing 20 actionable ways to grow your Instagram following. I’ve included some tried-and-tested methods that all the pros use, as well as some new strategies that factor in the latest changes to Instagram’s algorithm. And.
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Content Marketing Institute
OCTOBER 7, 2024
IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.
Smart Blogger
OCTOBER 10, 2024
Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t even crack the content mills and low-quality job boards, your confidence is zapped, and your freelancing career is sputtering to a halt.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Rachelle Gardner
OCTOBER 8, 2024
Happy release day to debut author Erin Quinn-Kong! “Hate Follow” is a riveting novel that pulls back the curtain on influencer culture to explore issues of child privacy, individual agency, and modern parenting in the age of social media. Influencer Whitney Golden has it all: beautiful children; a handsome new boyfriend; a gorgeous house; and designer clothes arriving on her doorstep every day.
Nick Ursborne
OCTOBER 11, 2024
OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. You also bump into something else at my age… ageism. Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
OCTOBER 9, 2024
These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate.
Rachelle Gardner
OCTOBER 8, 2024
Happy release day to author Kathi Lipp! Wouldn’t it be wonderful to have a day off from cooking, but still be able to serve delicious homemade meals? In this beautifully illustrated guidebook, Kathi gives us easy-to-follow instructions for meal planning and prep, so you can enjoy a full day each week of real rest and refreshment. With recipes for main dishes, breads, breakfasts, desserts, salads, sides, and yes, soups—this book includes convenient, seasonal meal plans that take the guesswo
Grammarly
OCTOBER 10, 2024
Sentences are a cornerstone of communication in every language. How you craft sentences influences your message, not to mention that it reflects on you as the writer. Luckily, generative AI (gen AI) writing has a good handle on composing sentences grammatically and stylistically. AI sentences are now at the level where they can improve your message and help you say what you want to say—but you have to know how to use an AI writing assistant to get the most out of them.
Content Marketing Institute
OCTOBER 11, 2024
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Backlinko
OCTOBER 11, 2024
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more.
CopyBlogger
OCTOBER 7, 2024
There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.
Grammarly
OCTOBER 8, 2024
Before writing a story , you should pick the story structure you want to follow. Story structure serves as a literary blueprint, guiding writers to captivate readers by including all vital story elements. While this might sound like Mad Libs, some of the most famous authors, playwrights, and other storytellers use these storytelling structures. You can leverage story structures to enhance the plot, characters, and backstory, crafting a tale readers can’t put down.
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Backlinko
OCTOBER 8, 2024
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% ( Unbounce ) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.
Contently
OCTOBER 9, 2024
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
Grammarly
OCTOBER 8, 2024
While students are using AI regularly, they remain concerned about becoming too dependent on it and running the risk of academic integrity violations for inappropriate use. As the academic year begins, we’re excited to announce the availability of Grammarly Authorship to all Free, Pro, and higher education Grammarly for Education users. This feature is designed to bring much-needed transparency and trust to written assignments in the age of AI.
Jane Friedman
OCTOBER 9, 2024
Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, October 16, for the online class Mastering Trauma Scenes to Improve Your Memoir. How do you write about an event when your memories of it are scattered, shattered, or gone? It’s one of the most frequent questions trauma survivors ask me. Before I share what to do, let’s talk about why traumatic memories are often fractured and how their disjointedness makes them difficult to work with.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Backlinko
OCTOBER 8, 2024
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing : This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to Backlinko’s website.
Neal Schaffer
OCTOBER 10, 2024
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different. User experience on Shopify differs from company to company, however; for many businesses, Shopify […] 10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.
Grammarly
OCTOBER 8, 2024
Generative adversarial networks (GANs) are a powerful artificial intelligence (AI) tool with numerous applications in machine learning (ML). This guide explores GANs, how they work, their applications, and their advantages and disadvantages. Table of contents What is a GAN? GANs vs. CNNs How GANs work Types of GANs Applications of GANs Advantages of GANs Disadvantages of GANs Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a generative adversar
Jane Friedman
OCTOBER 11, 2024
A new edition of my book, The Business of Being a Writer , releases in April 2025. To mark the occasion, I’m offering a free, email-based course. Every Friday until my book releases, I’ll send you a key idea and exercise from the second edition on earning a living as a writer today. Here is part of what I have in store for you: A look at common misconceptions about earning a living from writing Why book sales is not a good metric for success What it means to have a business model as a writer Why
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
AIIP
OCTOBER 10, 2024
by Alyria Salazar Spooky season is officially upon us, and even though AIIP’s webinar, Learn the Secrets to Becoming a Successful Infopreneur, took place last month on Friday the 13th, there was nothing scary about this information-packed session. It was all treats and no tricks for aspiring infopreneurs. Below are some not-so-frightening business insights our… Read More » The post Insights from the AIIP webinar Learn the Secrets to Becoming a Successful Infopreneur appeared first on AIIP C
Smart Blogger
OCTOBER 9, 2024
The biggest challenge facing affiliate marketers is finding a profitable niche. Get it right and you can make lots of passive income. But get it wrong, and you’ll end up wasting tons of time, money, and effort. In this post, I’ll give you 7 highly profitable affiliate marketing niche ideas to consider. I’ll also show you how to analyze a niche’s potential and share a few handy blogging tips to help your affiliate marketing efforts shine.
Grammarly
OCTOBER 7, 2024
The rapid rise of remote work and international collaboration has made multilingual teams increasingly common. In today’s globalized work environment, professionals often work alongside colleagues from different parts of the world, each with their own primary language. Communication on multilingual teams usually happens in a shared language, commonly English, but this can pose challenges for English learners or those for whom English is an additional language (EAL).
Jane Friedman
OCTOBER 8, 2024
Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
AIIP
OCTOBER 8, 2024
By Roger Magnus, Roger Magnus Research In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024. What has changed, and what new insights can I share… Read More » The post Multi-Conference Exhibitor: New Lessons Learned Over Time appeared first on AIIP Connections Blog.
Jasper
OCTOBER 11, 2024
Find out how generative AI learns from data sets to help you optimize use cases for specific niches and needs.
Grammarly
OCTOBER 11, 2024
Whether you’re a single individual or a large organization, the work you’ve chosen to pursue matters, but how you pay for it matters, too. Doing the work is up to you; financing it often involves grant-giving organizations. This is where grant proposals come in. When written well, a grant proposal can convince a reader that your proposed project or research is important, necessary, and worthy of funding.
Jane Friedman
OCTOBER 8, 2024
Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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