Content Marketing Institute
SEPTEMBER 23, 2021
Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 21, 2021
Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.
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Animalz
SEPTEMBER 22, 2021
Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget that what they’re reading is, first and foremost, a marketing asset. This is sometimes caused by an obvious misstep, like a ham-fisted product reference or an out-of-place call-to-action. But most of the time, the signs are subtle and more insidious, providing a glimpse through the masquerade to the sales engine underneath.
David Meerman Scott
SEPTEMBER 21, 2021
I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
SEPTEMBER 21, 2021
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 20, 2021
The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Write to Done
SEPTEMBER 18, 2021
The action of actually writing, putting your fingers over the keyboard and typing, or grabbing that pen and putting words down on paper, is only part of what it means to be a writer. Writing is staring out the window, lost in thought. Writing is experiencing life, and noticing the details. Writing is people-watching. Taking […].
Content Marketing Institute
SEPTEMBER 20, 2021
This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 22, 2021
Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting. 1.
ProBlogger
SEPTEMBER 22, 2021
The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Write to Done
SEPTEMBER 18, 2021
Do you want to learn how to find topics to write about? Do you ever sit down to write a blog post, article or chapter, and nothing, but nothing appears in your mind? This is the dreaded writer’s block. The good news is that if you use the following 15 tips, you will generate more […].
Content Marketing Institute
SEPTEMBER 22, 2021
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 24, 2021
If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.
ProBlogger
SEPTEMBER 22, 2021
The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
SEPTEMBER 20, 2021
A child sitting at the dinner table pushes aside a plate of half-eaten food and announces, “I’m done.” A parent replies, “No, a roast is done. You’re finished.” Is the parent right? Actually, no. Here's the full story. The post Done vs. Finished first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
SEPTEMBER 24, 2021
The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading → The post 3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 21, 2021
Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.
ProBlogger
SEPTEMBER 21, 2021
The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammar Underground
SEPTEMBER 20, 2021
A good portion of my time every week is spent reading and changing sentences like this: “The festival runs May 21-28 with the gates open every day from 10 a.m.-8 p.m.”. What’s wrong with that, you ask? Well, nothing, technically. Except that in professionally edited articles, hyphens and dashes aren’t words. Sentences are supposed to flow, almost like live conversations.
Neil Patel
SEPTEMBER 23, 2021
Think about the number of ads you see in an average day. Can you remember them all? Don’t worry if the answer’s no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing campaign you can remember. The last ad that made you sit up and take notice. What about the ad caught your attention?
Neil Patel
SEPTEMBER 21, 2021
Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer those questions. What Is a Private Blog Network?
Neil Patel
SEPTEMBER 20, 2021
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
SEPTEMBER 23, 2021
Behind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from.NET called Blazor. The name is a combination of “browser” and the.NET markup syntax Razor, for those familiar with it.
ProBlogger
SEPTEMBER 21, 2021
The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h
ProBlogger
SEPTEMBER 21, 2021
The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h
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