Sat.Jul 01, 2023 - Fri.Jul 07, 2023

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23+ Content Marketing Skills You Need for Today and the Next Five Years

Content Marketing Institute

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

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Product Description SEO: Optimizing Your Product Copy

The Hoth

eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number continues to grow every day. That’s all great news if you’re an eCommerce store owner.

Copy 98
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What is a Content Marketing Manager? (& How-To Become One)

Smart Blogger

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else. If you’re itching to step into this dynamic role, or perhaps, you’re just curious about what these marketers do, we’re about to spill the beans.

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How to Build Your Blog’s Audience with Long Form Evergreen Content

ProBlogger

The post How to Build Your Blog’s Audience with Long Form Evergreen Content appeared first on ProBlogger. Image created in Canva Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air! If you’re one of them, I would highly recommend you spend a few minutes today listening to the first 20 or so minutes of this podcast by Tim Ferriss who outlines how he’d build his audience if he were starti

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How Content Marketing Helps Business Growth

Content Hacker

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. My answer to anyone who asks is always YES! Content marketing is 100% worth it. It’s one of the most effective channels and strategies for growing any business.

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7 Health And Fitness Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

The best fitness blogs aren’t just blogs that receive millions of visits every month and hide everything behind paywalls. In fact, there are plenty of smaller blogs out there that’d.

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Book Files and Formats: How to Protect Your Writing Investment

Jane Friedman

“Safe” by rpongsaj is licensed under CC BY 2.0 Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. A writer’s investment in their book is more than time and creativity. Our words, and sometimes visuals, are then turned into electronic files—another investment.

Writing 127
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Audiences Don’t Care If AI Created Your Brand’s Content

Content Marketing Institute

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Audience 119
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20 Latest Patreon Statistics (2023 Data)

Blogging Wizard

Do you know how many creators are on the Patreon platform? How about the total amount of payouts the platform has given to its creators? In this post, we list.

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How to Build a Full-Funnel Marketing Strategy (w/ Example)

Ahrefs

Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey.

Marketing 111
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Cite ChatGPT and AI in APA Format

Grammarly

Among its many uses, AI like ChatGPT can be a valuable research tool for papers and other academic writing. But if you’re using its information in a paper that follows APA or another citation style, you still have to cite it like any other source. However, since AI is neither a standard source nor personal communication, how do you cite AI in APA 7?

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Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Content Marketing Institute

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Marketing 123
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

Keywords 101
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Relationship-Based Link Building: How to Earn Trust & High-Quality Links

Ahrefs

Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL} Might be a good fit for your post? ?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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6 Tips for Formatting a Cover Letter

Grammarly

Your cover letter needs to grab the recipient’s attention and make an impact. It’s about showcasing your skills and standing out from other applicants. Details matter, so it’s important to get the formatting right. A cover letter format is similar to a one-page business letter format. It should have one-inch margins on all sides, size 10–12 font in Times New Roman or Calibri, and 1.15 line spacing.

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Finding the ROI in Leadership Roles: The Bigger You Go, The Bigger the Rewards Are

AIIP

By Denise Carter It was a privilege to serve as AIIP president for the recently concluded 2022-2023 term. I am delighted to remain on the Board as immediate past president, where I get to continue working with a great team of infopreneurs. I have written previously about the importance of self-reflection. Now, after taking… Read More » The post Finding the ROI in Leadership Roles: The Bigger You Go, The Bigger the Rewards Are appeared first on AIIP Connections Blog.

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SEO for Tradesmen: Your Guide To Winning Rankings

BKA Content

SEO for Tradesmen: Your Guide To Winning Rankings Whether you are a plumber, electrician, carpenter, or other tradesman, search engine optimization is a key piece of your overall digital marketing strategy. By investing in SEO for tradesmen, you can connect with people actively looking for your services, attract more customers, and ultimately grow your business.

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25 Years of Freelancing: 8 Things I Wish I’d Learned Sooner

AWAI

Reflecting on her milestone of 25 years as a freelance writer, Case Study Specialist Casey Hibbard realized there were eight things she wished she’d learned sooner on her journey to writing success. She shares them here today.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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“Palate,” “Palette,” or “Pallet”? How to Use Each Word Correctly

Grammarly

There are several tricky words in the English language that even the most seasoned speakers and writers can still find confusing. The homophones palate , palette , and pallet are just one example of how nuanced and complex English can be. If the spellings of these words have tripped you up in the past, don’t fret—we’re going to discuss exactly how to use each word correctly and share a few tricks to remember which definitions pertain to each spelling.

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9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry. An Update With Joanna Penn And Nick Thacker

The Creative Penn

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. It turns out that most are happening faster than even I expected. In this episode, Nick Thacker and I discuss some of the main points. In the intro, I go through other aspects of the nine ways (notes and links below), the USA Today Bestseller list is back ; TikTok moves into eCommerce [ The Verge ]; and Orna Ross and I discuss generative AI for

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5 Listicle Ideas To Spark Inspiration

BKA Content

5 Listicle Ideas To Spark Inspiration In its most basic form, a listicle — a mash-up of the words “list” and “article” — is a blog post with numbered topic items. However, when done right, a well-written listicle provides value to readers and drives traffic to your business. Try These 5 Listicle Ideas To Attract Readers A listicle should inform, educate or entertain, leaving the reader with more than useless clickbait.

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How to Grow My Business Without Sales Calls: Top Strategies

Content Hacker

Do you dread cold calling? For most introverts, making cold calls is one of the hardest parts of sales. And let’s face it: Introvert or not, cold calling sucks. And that’s probably why you’re googling “how to grow my business without sales calls.” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Understanding Subject Complements in Grammar

Grammarly

You probably use subject complements correctly all the time, without necessarily knowing that’s what they’re called. That’s because they always appear in sentences with linking verbs , and whenever you talk or write about what a subject is or is like (as opposed to what a subject does —for that, you need an action verb ), you’re probably using a linking verb.

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Thought Leadership Content: Definition and Step-by-Step Guide

CopyBlogger

AI is very effective at answering your target audience’s FAQs, and the old strategy of publishing “how-to” content won’t help. Continue Reading The post Thought Leadership Content: Definition and Step-by-Step Guide appeared first on Copyblogger.

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How AWAI’s Copywriting Success & Getting Clients Bootcamp Became Ground Zero for Launching Successful Writing Careers

AWAI

AWAI member Nicole Piper is a textbook case of someone who experienced breakthrough success very quickly after attending her first Bootcamp. Read more about her!

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Tax planning doesn’t stop after a taxpayer files a tax return

Freelance Union

Tax Tip 2023-86, June 28, 2023 Just because a taxpayer filed a tax return doesn't mean they should forget taxes until next year. What a taxpayer does now may affect the tax they owe or the refund they may receive next year. Here are some simple year-round tax planning pointers for all taxpayers. Organize tax records Create a system that keeps all important information together.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write a Research Paper Introduction

Grammarly

As the saying goes, You only get one chance at a first impression, and research papers are no exception. It’s the first thing people read, so a solid research paper introduction should lay the groundwork for the rest of the paper, answer the early questions a reader has, and make a personal impact—all while being as succinct as possible. It’s not always easy knowing how to write introductions for research papers, and sometimes they can be the hardest part of the whole paper.

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Top 10 Social Media Trends You Can’t Afford to Ignore in 2023

Smart Blogger

Staying ahead of social media trends is no easy feat! Each year, the trends you latch onto could be the difference between your brand blending in or standing out. But ever wondered how to find those game-changing trends before they become mainstream? How to discern the fads from the shifts that could propel your online presence to new heights? Well, you’re in the right place.

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Top 5 Publishing Articles/Blog Posts of the Week 7/3- 7/7

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What are some of the top publishing trends of 2023 ? Why have authors filed a lawsuit against OpenAI ? How will TikTok be joining the book publishing industry?

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Cracking The About Page Code

Freelance Union

Writing about yourself can be hard. Capturing everything you want to say into a cohesive message that lives on an About Page can feel impossible. But your About Page is not actually you.it's about your audience and showing how you’re the perfect fit for them. That’s the purpose of an About Page—to connect on a human level by sharing the parts of you that your ideal customer wants to see.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.