Content Marketing Institute

MARCH 20, 2018

In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.”.

Content Creation 111

Content Creation Content Creator Editorial Content 111

ProBlogger

MARCH 19, 2018

How to Develop an Engaged Blog Audience. In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business. Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization.

Engagement 49

Engagement Audience Blog Blogging 49

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.

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Text Marketing Content Script 111

Content Marketing Institute

MARCH 19, 2018

If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

MARCH 21, 2018

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in being part of the watercooler conversations, betting pools, viewing parties, and other general excitement around the games.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

ProBlogger

MARCH 19, 2018

Several Key Ways to Develop an Engaged Blog Audience. In today’s episode, I want to talk about building engagement on your blog, building a sense of community around it and your online business. Building engagement is so important to your blog. There are many benefits in doing so. It helps word-of-mouth growth, gives you energy, builds social proof on your site and it leads to more effective monetization.

Engagement 25

Engagement Audience Blog Blogging 25