Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

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Editorial Team Storytelling Text Editorial 112

Jeff Goins

JUNE 28, 2018

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Audience 100

ProBlogger

JUNE 25, 2018

The post 253: I Guarantee This Will Improve Your Blog appeared first on ProBlogger. What You Can Learn From the 31 Days to Build a Better Blog Course. From a blog post series to an eBook and now a course, 31 Days to Build a Better Blog has certainly evolved. And in doing so it has helped many people. Today’s episode is based on information about the course.

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Blog Blogging Blogger Ads 45

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

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Collaboration Content Editorial Editorial Team 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JUNE 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups.

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Brand Content Editorial Team Social Media 108

Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers.

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Landing Page Copywriter Copywriting Engagement 102

ProBlogger

JUNE 27, 2018

The post What is the Secret to Successful Blogging? appeared first on ProBlogger. "What's the secret to successful blogging?" "How do I build a profitable blog?" I get asked these questions a lot. And my mission with ProBlogger is to address them. Let me start by answer the first question. There is no secret to successful blogging, and no magic formula for a successful blog.

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Blog Blogging Editorial Blogger 43

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.).

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Editorial Team Content Editorial Landing Page 111