Neil Patel
DECEMBER 10, 2021
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
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David Meerman Scott
DECEMBER 7, 2021
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
ThemeIsle
DECEMBER 6, 2021
Maybe you have heard of Google Trends before and know a thing or two about how it works. What you might be missing, however, is some actionable tips on how to actually use it to your site's benefit. That's why we're here! What you'll read next is a guide on how to use Google Trends for a variety of purposes. The post How to Use Google Trends: 9 Tips to Improve Your SEO and Rank Higher appeared first on ThemeIsle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
DECEMBER 8, 2021
Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Honey Copy
DECEMBER 8, 2021
I’d prefer you not follow me around. But, if you were to disobey this preference, I’m afraid you wouldn’t find my life terribly interesting. There is nothing entertaining about watching someone write. I’d say the same for reading. But, I do find it difficult to pull my eyes off of a person enraptured in a book. Perhaps, this is because I’m a writer with ambitions of one day writing books that demand this level of obsession.
Neil Patel
DECEMBER 8, 2021
FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.
Content Marketing Institute
DECEMBER 8, 2021
Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.
Income Diary
DECEMBER 7, 2021
When it comes to email copywriting, most people have it all wrong. They focus on the message and not on the reader. That’s like asking a boring person to your party. You know they are only going to talk about themselves, right? The truth is simple. When people look at their inbox, they want novelty not marketing. Four Pillars of Email Copywriting. 21 proven ways for getting your emails opened and read….
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammar Underground
DECEMBER 6, 2021
What's longer than a hyphen, shorter than an em dash and can do some jobs better than either? Meet the en dash. The post All About the En Dash first appeared on Grammar Underground with June Casagrande.
Neil Patel
DECEMBER 9, 2021
As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.
Content Marketing Institute
DECEMBER 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.
ProBlogger
DECEMBER 8, 2021
The post Say Goodbye to Bad Habits: Five You Should Ditch in the New Year appeared first on ProBlogger. Photo by Bobby Johnson on Unsplash. I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
DECEMBER 6, 2021
I don’t remember much from school (who does?) but I do remember quite clearly being told that “too,” “either,” and “also” are set off with commas in uses like: Greg saw it, too. I’d like some, also. Tina didn’t come, either. The idea is that when one of these adverbs modifies a whole sentence, and especially when it comes at the end of a sentence, it should be set off with commas.
Neil Patel
DECEMBER 8, 2021
If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.
Content Marketing Institute
DECEMBER 10, 2021
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading → The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 8, 2021
Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Since 2020, e-commerce seasonal holiday sales in the United States have amounted to nearly 186 billion dollars , with most spending occurring on Cyber Monday.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
DECEMBER 8, 2021
Ever wondered how content goes viral ? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either.
Neil Patel
DECEMBER 9, 2021
Twitter’s “toxicity” is a sore spot for many users and brands. Could its newest potential feature be a way to help the platform become a more positive place for everyone? Yes and no: Downvotes can alert the algorithm to spam, but trolls can abuse it to squash useful information. That’s only the tip of the iceberg. Here’s what downvotes on Twitter could mean for digital marketers and how you can prepare.
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