Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort

Content Marketing 109

Content Marketing Marketing Content Content Creation 109

Jeff Goins

JULY 27, 2018

Creativity 100

Creativity 100

Content Marketing Institute

JULY 23, 2018

If you only optimize your website to get views, you’re in trouble. You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.).

Website 105

Website Long Form Content Text Engineering 105

Jeff Goins

JULY 23, 2018

100

100

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.

Hospitality 73

Hospitality Medical Insurance Healthcare 73

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected.

Audience 71

Audience IT Content Editorial 71