Content Marketing Institute
OCTOBER 10, 2019
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 8, 2019
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.
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Jeff Goins
OCTOBER 10, 2019
"Just be yourself" is probably the worst advice we could ever receive or give a person. Few of us actually know who we really are. And yet, if we can acquire this art of self-awareness, everything changes. Ralph Waldo Emerson once wrote, "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." But how do I do that?
Moz
OCTOBER 6, 2019
Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 8, 2019
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.
ThemeIsle
OCTOBER 7, 2019
One of the most effective ways to measure how well your website is performing is to track user engagement directly in WordPress. However, it can be a challenge to decipher and compile the data that means the most to your website. Some of the most important analytics to track user engagement include identifying your most. The post How to Track User Engagement in WordPress With Google Analytics appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
OCTOBER 10, 2019
Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!).
Content Marketing Institute
OCTOBER 7, 2019
Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading → The post How to Adopt a Growth Mindset for Your Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
OCTOBER 9, 2019
How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.
Content Marketing Institute
OCTOBER 11, 2019
This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading → The post Weekly Wrap: Are You the Most Interesting Voice in the Room? appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
OCTOBER 8, 2019
Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy.
Moz
OCTOBER 8, 2019
Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them.
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