Neil Patel
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Content Marketing Institute
AUGUST 20, 2021
If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.
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Write Freelance
AUGUST 19, 2021
So, you are a new freelance content writer? You have no idea how to even get started, what to do first, or how to find online writing jobs. You have come across content writing projects online but you can never score a high paying project You keep applying to content writer jobs but never get a response back Your freelance writer portfolio isn’t impressive enough to get new clients You aren’t sure if you can even find a continuous stream of content writing work anymore You have try
Tina Dubinsky
AUGUST 15, 2021
Freelance blogging is the practice of writing blog articles for clients. A freelance blogger can charge per article, per hour or receive an income based on the advertising attached to the article. Often, a freelance blogger works with a creative agency to produce blogs for multiple clients. They may also form direct relationships with marketing. Read more.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
Content Marketing Institute
AUGUST 18, 2021
Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
David Meerman Scott
AUGUST 18, 2021
When I speak with people about life-changing projects like starting a business, getting fit and healthy, embarking on a creative project, or learning a new skill, I often hear something like: “I would love to do that, I just don’t have the time.”.
Neil Patel
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Content Marketing Institute
AUGUST 19, 2021
You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.
Moz
AUGUST 16, 2021
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The Subversive Copy Editor
AUGUST 20, 2021
Jack Hart has spent five decades helping writers succeed, working shoulder-to-shoulder with journalists in newsrooms both big and small and with students at five universities. Writers who’ve worked with him have written national best sellers and won prizes that include five Pulitzers and a slew of other national awards. Hart is the author of Storycraft , now in its second edition, and the newly published Wordcraft , both available from the University of Chicago Press.
Neil Patel
AUGUST 16, 2021
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.
Content Marketing Institute
AUGUST 16, 2021
As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.
Moz
AUGUST 17, 2021
If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique to the Magento platform.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ThemeIsle
AUGUST 16, 2021
We’ll look at some Shopify SEO best practices to help you get started. Then we’ll show you ways to improve your search engine rankings. The post Shopify SEO Guide for Beginners: 5 Actionable Tips for Higher Rankings appeared first on Themeisle Blog.
Neil Patel
AUGUST 20, 2021
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!
Content Marketing Institute
AUGUST 17, 2021
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading → The post Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er) appeared first on Content Marketing Institute.
Moz
AUGUST 18, 2021
The key to good reporting is making sure your data elicits the key thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ann Handley
AUGUST 14, 2021
Normally I celebrate standout marketing writing. But this week I’m sharing a line from a novel I’m reading. It’s simple. It’s compact. And it’s perfect: “His skin was not just clammy but the color and consistency of actual clams.” —Ann Patchett, Bel Canto. Ann is describing a Bel Canto character—a Russian bureaucrat named Fyodorov.
Neil Patel
AUGUST 17, 2021
Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.
ProBlogger
AUGUST 19, 2021
The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?
Grammar Underground
AUGUST 16, 2021
You rein in spending, like a horse's reins, but your idea reigns supreme, like a queen or king reigns. Here's the whole story. The post Rein vs. Reign first appeared on Grammar Underground with June Casagrande.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
AUGUST 19, 2021
Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for. With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. Ready to swipe right? Let’s take a deep dive into how Tinder Ads can help your business.
ProBlogger
AUGUST 19, 2021
The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. This post is based on episode 74 of the ProBlogger podcast. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?
ProBlogger
AUGUST 19, 2021
The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. This post is based on episode 74 of the ProBlogger podcast. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?
Grammar Underground
AUGUST 16, 2021
Lexicographers spend all day looking for new words and new ways people are using old words. They search different “corpora,” or language databases, to see how often the terms show up. Then they try to gauge whether the word has become entrenched enough to warrant a spot in the dictionary. Often, they get it right. Other times, words don’t have quite the staying power lexicographers anticipated.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
AUGUST 18, 2021
Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Just as in life, there are different stages to a blog’s life cycle. You can’t compare your new blog to one that’s been around for years.
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