Sat.Nov 20, 2021 - Fri.Nov 26, 2021

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Marketing 145
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The Riches is Not in The Niches

Neil Patel

In marketing, everyone says you need to pick a niche. And mainly because people believe the following things…. It is easier to market when you pick a niche (fewer competitors) Easier to make money (fewer competitors) You can get traction faster from a monetary standpoint (fewer competitors). In other words, you make money faster because there are fewer competitors, but that isn’t really true.

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25 Percent Off at the Arrant Pedantry Store

Arrant Pedantry

Today’s the biggest sale of the year at the Arrant Pedantry Store , with 25 percent off all orders. There’s no coupon code required—just click the “Redeem” button below the navigation bar. And don’t forget that you can customize colors and even put the designs on other products. The sale only lasts today, so check it out !

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New Release Spotlight: Sandra Van Opstal

Rachelle Gardner

Congratulations to author Sandra María Van Opstal on the release of FORTY DAYS OF BEING AN EIGHT, part of the “Enneagram Daily Reflections” series. The series explores the enneagram as a profound tool for empathy, guiding readers in personal growth and enhancing relationships across the enneagram spectrum. Latina pastor, activist, and worship leader Sandra Maria Van Opstal explores both the gifts and the weaknesses inherent in being an Eight, sharing stories of her own journey alongside enneagra

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

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How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal

Neil Patel

If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your backlinks? You need to pay close attention to the factors that impact backlink value.

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The Problem with “Writing is Thinking”

Animalz

Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way. It highlights gaps in your logic. It functions like an analytical partner, helping you to explore topics with greater clarity and structure than thinking alone allows. But there is a crucial distinction to be drawn between writing as a tool for thinking and writing as a tool for communication.

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13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

Content Marketing Institute

In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading → The post 13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels appeared first on Content Marketing Institute.

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How to Change Your Username on Social Media

Neil Patel

The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

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Are You Thinking About Your 2022 Marketing Strategy? You Should Be!

Spectrum Net Designs

Are You Thinking About Your 2022 Marketing Strategy? You Should Be! In the B2C world, both in-person and online shopping are seeing increases in their respective numbers. The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from […].

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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COPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE

Uni Square Concepts

While copywriting and content writing are two of the most popular topics these days, they are frequently confused. People usually fail to distinguish between the two topics. This blog will help you understand the concepts of copywriting and content writing. Along with learning the two concepts, we will also focus on some key differences between […].

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Copular Verbs and Their Complements

Grammar Underground

Grammatically, what's the difference between "Joe saw the CEO and "Joe is the CEO"? In the first one, you have a classic case of a verb, “saw,” with its direct object, the CEO. But in the second one, the verb “is” is not so much an action as a reflection back on the subject. Verbs that are all about being are called copular verbs or linking verbs and the word that follows is called the complement.

IT 40
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How to Get Your E-Commerce Website to Rank in the SERPs

Neil Patel

It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and video links. You see them on other search engines too.

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How to Eliminate the Echo Chamber and Add New Dimensions to Your Blog

ProBlogger

The post How to Eliminate the Echo Chamber and Add New Dimensions to Your Blog appeared first on ProBlogger. Photo by Jakub Balon on Unsplash. One of the better posts I always remember reading is by Chris Pirillo writing about ways to eliminate the ‘echo chamber’ It’s a post that I’m sure many bloggers will find a challenge (I know I did).

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Counting Pages or Words in a Manuscript Submission

The Subversive Copy Editor

Long before a book is printed, while the text is still in manuscript form, editors at publishing houses speak in terms of word count, not page count. An appropriate word count for a project depends on the kind of book. A picture book editor might think in terms of 0–750 words. An editor acquiring young-adult fantasy novels will consider anything from about 80,000 words and up.

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How to write better sentences

Grammar Underground

There’s no formula for writing a good sentence. But over the years I've spent a lot of time fixing truly awful sentences and, in the process, I've learned some ways to make sentences better. These tips won’t apply in every situation. But they’re worth considering when you find your sentence is in trouble. TIPS FOR IMPROVING SENTENCES. 1. Identify all the clauses in the sentence.

Writing 40
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How to Run Responsive Display Ad Campaigns

Neil Patel

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

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How to Use Google’s Advanced Search Operators

Neil Patel

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.