Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently?

Social Media 110

Social Media Media Storytelling Content Marketing 110

Neal Schaffer

JULY 9, 2018

Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you blog on a website you […] 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform appeared first on NealSchaffer.

Blogging 52

Blogging Blog Engagement Website 52

Jeff Goins

JULY 12, 2018

100

100

ProBlogger

JULY 12, 2018

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger. Our team has just finished watching this video of Pat Flynn’s from earlier this year. It’s all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups. We think it will give you a lot of great ideas for your own Facebook group.

Construction 36

Construction Engagement Blogging Blog 36

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. However, a gap exists between what brands are doing and what they need to do to achieve authority status, cut through the clutter, and better define their space or special sauce.

Government 107

Government Banking Manufacturing Insurance 107

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste.

Promotion 106

Promotion Editorial Team Blogging Blog 106

Content Marketing Institute

JULY 12, 2018

Quick: Think of some purpose-driven brands. I’ll wait. I’ll bet a bunch of you thought of Patagonia. The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company. You probably read about Patagonia’s “ Don’t Buy This Jacket ” ad that ran in The New York Times on Black Friday 2011.

Brand 82

Brand Marketing Retail Food 82