Neil Patel
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Content Marketing Institute
AUGUST 24, 2021
Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.
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David Meerman Scott
AUGUST 25, 2021
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
Moz
AUGUST 25, 2021
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
AUGUST 25, 2021
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great headlines. Why Should You Care About Headlines?
Content Marketing Institute
AUGUST 26, 2021
Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading → The post Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
AUGUST 24, 2021
Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.
Neil Patel
AUGUST 23, 2021
Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.
Content Marketing Institute
AUGUST 25, 2021
Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading → The post Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’ appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 26, 2021
Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes […] How to Monetize a Blog in 2024 (4 Proven Ways) appeared first on NealSchaffer.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
AUGUST 27, 2021
When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.
Neil Patel
AUGUST 23, 2021
Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.
Content Marketing Institute
AUGUST 27, 2021
This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading → The post 3 Content Lessons To Keep You Off the Long Road to Ruin appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 26, 2021
Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes strategy and know-how but before you’re even at the stage of being ready to make money from it, you need to make sure your blog is well set up and optimized.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
AUGUST 26, 2021
Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!
Neil Patel
AUGUST 27, 2021
Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.
Content Marketing Institute
AUGUST 23, 2021
Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading → The post Content Syndication: What It Is and What It Is Not [Examples] appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 25, 2021
Keeping a blog is more than just telling the world what you like. By posting useful information online, you attract many readers who become your customers in the modern digital age. When you gain a considerable community of followers on your blog, you can earn money from promoting your own products or publishing partners’ content […] 12 “Secrets” to Writing High Quality Content for Your Blog appeared first on NealSchaffer.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ThemeIsle
AUGUST 24, 2021
We’ll introduce you to email drip campaigns and their benefits. We’ll also share some essential tips to consider when crafting your strategy. Finally, we’ll cover the top drip marketing tools to help you get started with your own campaigns. The post How to Run an Email Drip Campaign (Plus Top Tools to Do It) appeared first on Themeisle Blog.
Neil Patel
AUGUST 23, 2021
Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.
ProBlogger
AUGUST 25, 2021
The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.
Grammar Underground
AUGUST 23, 2021
Is it wrong to say "It begs the question" when you mean to say "It raises the question"? Not exactly, but you may want to avoid it anyway. Here's why. The post Beg the Question first appeared on Grammar Underground with June Casagrande.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
AUGUST 24, 2021
If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.
Grammar Underground
AUGUST 23, 2021
If you’re ever tempted to write “in regards to,” don’t. Ditto that for “with regards to.” It’s too risky. Readers may think less of you if you do. True, you can’t police everything you write to appease sticklers. After all, they can find fault with almost any arrangement of words. But “in regards to” and “with regards to” are more dangerous than most snob-bait phrases because they don’t seem to have any defenders.
ProBlogger
AUGUST 25, 2021
The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.
ProBlogger
AUGUST 25, 2021
The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
AUGUST 24, 2021
We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way to learn from the memes without pandering? As it happens, a cottage industry is popping up.
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