Sat.Jun 08, 2024 - Fri.Jun 14, 2024

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Building Online Communities from the Ground Up

AIIP

By Elizabeth Hutchinson Creating and nurturing online communities are indispensable tools for info professionals. As a solopreneur and owner of a business that provides a membership option, I was excited to hear Susan Tenby give a presentation on community building at AIIP 2024 Symposium. Susan has worked in online community management for over 20 years;… Read More » The post Building Online Communities from the Ground Up appeared first on AIIP Connections Blog.

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A Comprehensive Toolkit for Avoiding the Top 10 Scams That Target Writers

Make a Living Writing

Have you ever wondered if a freelance-writing opportunity you’re looking at is a scam? It certainly could be. Scams that target writers are common. Some of these rip-offs are age-old and never seem to go away. And new scams are always emerging, keeping writers on their toes. We’re past due for an updated guide to the scams that target writers—with tips on how you can avoid falling for them.

Writer 75
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50+ Blogging Statistics to Guide You Beyond 2024

Express Writers

Data takes the guesswork out of strategies. You can go from “We should try this and see if people respond” to “Most people respond favorably to this strategy. Let’s also invest in it.” We are bringing you the latest data on blogging. As you move through 2024 and beyond, use these blogging statistics to keep your blogging strategy current and focused on what users want most, optimized for the most popular devices.

Blog 98
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Experiment #001: Mars Short Story Revision

Tina Dubinsky

Aim: To revise a Mars short story and infuse it with emotion and a stronger ending. Tools: Scrivener; An aha creative moment where an idea to change the story came to me just before falling asleep one evening; Printer; Paper; Pen; Journal. Voice; Imagination; Point of view (POV). Date started: 2 June 2024 Jump to: Read More The post Experiment #001: Mars Short Story Revision appeared first on Tina Dubinsky Author.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What Do We Really Mean When We Say “Show, Don’t Tell”?

Jane Friedman

Today’s post is by author and book coach Janet S Fox. Let me just start with: I do not condemn “telling.” There’s a place for it in every story, and that’s mainly in the interstices between scenes. But there’s a reason we must show things when we are in scene and not tell: readers attach to clear actions and emotions. And that’s key to pulling the reader into your story.

Writing 134
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What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Content Marketing Institute

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

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The 6 Biggest SEO Challenges You’ll Face in 2024

Ahrefs

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on?

SEO 110
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What to Ask Your Beta Readers

Jane Friedman

Photo by Yi Liu on Unsplash Today’s post is by Andrew Noakes, founder of The Niche Reader. You’ve assembled your team of excellent beta readers , you’ve convinced them that yes this manuscript is your precious creation, years in the making, but no you will not have a complete meltdown if they don’t enjoy every single aspect, and you’ve hit send.

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Is It OK for Platforms to Train Their AI With Your Content?

Content Marketing Institute

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

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What Is Deep Learning?

Grammarly

What is deep learning? Deep learning is a subset of machine learning (ML) that uses neural networks with many layers, known as deep neural networks (DNNs). These networks consist of numerous interconnected units called neurons or nodes that act as feature detectors. Each neural network has an input layer to receive data, an output layer to generate predictions, and multiple hidden layers to process the data and extract meaningful patterns.

Medical 109
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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10 Blog Traffic Ideas

Blogging From Paradise

Traffic is the lifeblood of every blog.

Blog 106
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The Missing Link in Memoir Character Development

Jane Friedman

Photo by Mathieu Stern on Unsplash Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, June 19, for the online class The Psychology of Character Development for Memoirists. In a previous career, I worked as an inner-city special education teacher. Many of my students were trauma survivors who’d experienced unspeakable violence.

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How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Marketing 114
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8 Best Affiliate Networks for Earning Passive Income in 2024

Smart Blogger

Want to find the best affiliate networks in 2024 so you can start earning some sweet passive income? You’ve come to the right place. There’s no fluff here. No overwhelming list of 100+ affiliate networks that all sound the same. No superficial content that doesn’t help you answer the only question that matters: What’s the best affiliate network for me?

Promotion 105
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The 12 Best AI Writing Tools (And How They’re Different)

CopyBlogger

There are so many AI writing tools on the market, and it’s hard to understand how they differ from each. Continue Reading The post The 12 Best AI Writing Tools (And How They’re Different) appeared first on Copyblogger.

Writing 100
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25 Best Books To Help You Learn Copywriting

Express Writers

Mastering the art of copywriting can take years of experience. It’s important to enjoy writing, if you’re going to make this your trade. Copywriting can be an amazing career, especially today. In today’s digitally focused world of marketing, where great online content can generate serious income, top-notch writing skills are critical to attracting and converting customers.

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How To Boost SEO on Your Site: 9 Proven Strategies

BKA Content

How To Boost SEO on Your Site: 9 Proven Strategies Are you looking to take your website to the next level but aren’t sure where to start or how to boost your SEO ranking? Well, you’re in luck because today, we’re diving into ten proven strategies to help you do just that. SEO (Search Engine Optimization) helps your pages and posts rank higher in search engine results.

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How to Write the Perfect “Congratulations on Your Retirement” Message

Grammarly

When someone in your life retires, sending them a message wishing them well as they approach this major milestone is customary. But to write an effective retirement message, you have to know the etiquette behind sending them. Here’s everything you need to know about writing a thoughtful retirement message. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a retirement message?

Writing 90
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Top 5 Publishing Articles/Blog Posts of the Week 06/10-06/14

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Would You Name Your Baby After a Fandom? Is The New York Times Bestseller List Biased? Publishing Struggles Against Pedestrian Fiction ‘Ban This Book’ Lives Up to Its Name, and Why This Ban is Significant Queer Books See Boost in Sales The post Top 5 Publishing Articles/

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Why Your Content Marketing Must Have Focus

Express Writers

There are approximately 34,000 species of fish , and scientists discover hundreds more each year. Despite the huge variety of aquatic life, commercial fishing typically only focuses on a single fish species at a time. Casting wider nets doesn’t always result in higher profits. Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche.

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18 Writing Tips That’ll Actually Make You a Better Writer (2024)

Smart Blogger

If you search Google for writing tips, you’ll find a lot of big promises. The truth? There’s no magical writing tip, idea, trick, strategy, or hack capable of turning bad writing into good writing. But if you want to learn how to improve your writing, if you’re looking to level up your writing skills, a few good writing tips and tricks (combined with hard work) can help make it happen.

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How to Measure Content Marketing ROI (with Tools and Examples)

Jasper

Learn how to measure content marketing ROI with these essential tips, tools, and techniques to ensure your content strategy drives results.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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6 Big Tax Mistakes Small Business Owners Make

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] How you handle your record-keeping and taxes can make a big difference in your success as a small business owner.

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Make More Money Writing With This Foolproof Strategy

Make a Living Writing

It’s the number-one question I get asked: “How can I make more money writing?” I’ve given a lot of answers in past posts, but today I’ll focus on one great technique any writer can use to up their income. I learned this strategy back when I had my first business in the mid-1980s. I lived near a couple of the movie studios in Los Angeles, and I had a script-typing business.

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298 Useless Filler Words That Rob Your Writing of Its Power

Smart Blogger

You’re not stupid. You know what writing is truly about. It’s a never-ending battle for your readers’ attention. Every sentence is a link in a taut chain that connects your headline to your conclusion. And you are just one weak sentence away from losing your reader forever. So, you take your craft quite seriously. You ignore all but your best ideas.

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Fans First Banana Ball Delights at Sold Out Fenway Park Game

David Meerman Scott

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Your Freelance Taxes May Increase with Student Loan Forgiveness Key Facts About Freelance Taxes and Student Debt Relief

Freelance Union

The landscape of student loan forgiveness has undergone significant changes, and with it, the tax implications for borrowers have become a critical topic of discussion. As we move through 2024, understanding these implications is essential to ensure you understand the full impact of student debt relief on your freelance taxes, especially because the current federal exemption expires at the end of 2025.

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5 Tips For Recognizing Aggression in Dogs

Blogtrepreneur

Our furry companions rely heavily on nonverbal communication. While their playful barks and happy tail wags are easily understood, deciphering more subtle signs can be crucial. Recognizing the early signs of aggression in dogs is essential to preventing bites and ensuring safety for yourself, your pet, and others around them. This article explores five key elements of canine communication that can signal potential aggression, and in the event that you have suffered a dog bite, make sure to reach

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Paid Advertising in 2024: What it is (& How it Works)

Smart Blogger

Do you want to drive more traffic to your blog? Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works.

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The Benefits of Outsourcing Content Creation

ContentWriters

About 75% of businesses outsource content marketing, and it’s easy to see why. By partnering with a qualified outsourcing provider, you can produce more effective content and scale your output — without putting as much extra strain on your internal resources. Get on the road to a better content strategy by exploring why you should outsource content creation and learning how to get started.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.