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By Juwaria Merchant In the world of freelancing, cold pitching is treated as the be-all and end-all to land clients. We’re not here to refute this claim. In fact, we’re here to back it up. Cold pitching, if done right, can do wonders for your freelancing career. However, it can be scary. After all, we’re a bunch of coffee-loving, phone-call-hating introverts.
In this post I want to take a look at a simple way to balance your immediate needs and your long-term plans. Here’s what I do with my own business… At the beginning of each week I start a new page in a Word document with two columns. In the left side column I make a list of the work I need to get done in order to pay the bills and meet any other short-term deadlines or commitments.
Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.
Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Photo by Kabir Sharma Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, March 22, for the online class Master POV. Choosing the most effective perspective from which to tell your story is a combination of both the technical and the creative. It’s useful to consider the benefits and limitations of each POV, the feel that each POV might lend, and how well it fits the tone and tenor of your story— as well as its genre.
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing.
Today’s post is by writer and writing coach Daphne Gray-Grant ( @pubcoach ). When I opened the just-edited manuscript of my first book, some 12 years ago, I gasped. My editor had covered it in so many red marks, it looked as though she might have accidentally stabbed herself with an X-Acto knife. Worse, I was totally unprepared. I’d spent my entire working life as an editor—first at a community weekly newspaper, then at a large metropolitan daily, then a brief stint as a book editor, finally as
Small businesses can grow faster than a teenager with an unlimited supply of Cheetos and Pop-Tarts. Honestly. With that growth, though, comes the need to hire. Is that where you find yourself right now? Here’s what you need to know… *Jokingly checks to make sure HR isn’t around…* In all honesty, you’re about to hear my unfiltered thoughts on hiring, outsourcing, and team building as a small business owner.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. No, it doesn’t have to be overwhelming. Yes, it should include a marketing plan. I’ve put together a list of links (including my own blog posts) that address: Book Marketing Ideas WordPress SEO SEO Blogging Social Media Podcasts and Media Reach Self-Publishing Learn about my services in the literary realm.
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
For years now, I’ve been following the fortunes of Wattpad, an online reading and writing community that has roughly 90 million users; about 90 percent of its audience is Gen Z or Millennial. Most stories on Wattpad are free to read and written in-progress, installment by installment, for an eager audience. Unlike some other corners of the Internet, it is largely seen as an encouraging and optimistic place for its creators/contributors, who are compelled to keep writing their stories partly due
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
I previously blogged on the topic of how to defeat writer’s block, emphasizing my own arsenal of remedies (listed way below). From citrus aromas to tiled patterns to quotes from favorite authors, these personal go-to’s jumpstart my brain, for whatever reason. Yes, writer’s block can be enigmatic. A mystery. And a one-size-fits-all solution simply doesn’t exist.
In general, freelancers tend to have a unique relationship with feedback in that they can: Receive feedback from a wide range of clients and perspectives, which can help them continuously improve their craft in ways non-freelancers may not have access to; Fall into the feedback-giving trap by believing their role means they are expected only to receive rather than give and receive; and, Grow into skilled people pleasers that miss out on some of the profound benefits of processing feedback.
Are you thinking to start a blog to earn money online? But, what if you choose a blog niche that’s too specific that it gets you zero traffic and no income? And if you choose a blog niche that’s very highly competitive for beginners, then you will get buried under loads of authority blogs. I know you are always frustrated by these questions. So, I have created a thorough list of the 13 most profitable blog niche ideas in 2023 that you can choose from to push start your blogging career.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
The new season of cars are starting to roll onto dealership lots, and if a new car is in your future this year you may want to consider buying a new plug-in electric vehicle (EV) or fuel cell vehicle (FCV) to qualify for a clean vehicle tax credit. Here is how to determine if your 2023 vehicle purchase will qualify and what the value of the credit may be: You may qualify for a credit up to $7,500 if you buy a new, qualified plug-in EV or fuel cell electric vehicle (FCV).
Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
When you tell someone you’re going to “hit the books,” they probably picture you in a library or a study session. When you say you need “a set of wheels,” you’re indicating that you need a car (to get to said library, perhaps). These phrases are examples of synecdoche because they use part of something to stand in for the whole. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is synecdoche?
Looking for onomatopoeia examples so you can give your writing some extra oomph? You’ve come to the right place. Flip to any random Batman comic page. Instantly, you’re an earwitness to a fantastical wham-bam-ka-powerful superhero fight scene, made possible by onomatopoeia! It’s a proven literary gem that draws readers in like buzzing bees to honey.
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
As many as 91% of B2B marketers use content marketing as part of their marketing strategy. Are you part of that 88%? If you are, you’re probably well aware of all the benefits. If you aren’t, it’s just a matter of time. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. But how do you get started if you’ve never done it before?
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.
Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy.
The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. While many businesses focus most of their energy on the beginning and end of the funnel, the middle needs just as much attention. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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