Elna Cain
FEBRUARY 1, 2024
When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. Fill in your information, where you worked, and there you go – freelance jobs would come to me. I soon learned there was more to optimizing your profile than just listing your past work. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap.
Nick Ursborne
JANUARY 29, 2024
I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. One of the things that changed – had to change – was my network of contacts. For the most part, the people I knew in the offline world weren’t following me online. At least, not right away. That meant I needed to develop a new network of contacts and potential clients.
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Freelance Magic
JANUARY 30, 2024
How to Find Clients on LinkedIn as a Freelance Writer Let’s face it, LinkedIn is enjoying the limelight at the mo. Everyone and their dog seems to be a “LinkedInfluencer” these days—but there’s a reason it’s so popular. It’s a great place for finding potential clients to pitch. Why? Firstly, it’s a professional platform. When people are scrolling through their feeds, they’re not looking for recipe inspo or cute dog vids, they’re thinking about work, which means they’re in the right mindset and r
Jane Friedman
FEBRUARY 1, 2024
Photo by Daniel Richard Today’s post is by author Liz Alterman. While querying agents and surviving submission, one thing that may keep you going is visualizing your story out in the world, hopefully, loved by the masses. Along with that, you may imagine hosting a reading before a packed house or even a small crowd of well-wishers huddled inside your favorite bookstore.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Grammarly
FEBRUARY 1, 2024
Writers everywhere naturally want to know about AI story writing and also have some questions. How does storytelling technology work? Is creative writing with AI really creative writing? What are the best methods for using AI in fiction writing? The truth is that generative AI offers many benefits to writers—as long as you understand its limitations.
Kayleigh Moore
JANUARY 30, 2024
Fun fact: The email address I use for my reporting work receives somewhere between 50-200+ pitches EVERY SINGLE DAY. I’ve been contributing to online publications like Forbes, Vogue Business, The Quality Edit , and others since 2016, so I needed a separate inbox for the flood of PR folks who help their clients get coverage. That many emails every day was just too much!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
JANUARY 30, 2024
Photo by Miguel Á. Padriñán Today’s post is excerpted from The Amazon Author Formula by Penny Sansevieri. Let’s say you’re running some Facebook ads and you’re getting lots of clicks, but no sales. This tells Amazon your book isn’t relevant to the search, and that will impact your search rank on Amazon. Really? Yes, really. Amazon’s goal is to serve up things its consumers want to buy; the site isn’t there for window shoppers, and the website is quite intelligent.
Neal Schaffer
JANUARY 29, 2024
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten various processes in developing a high quality website without losing any quality. What’s even better, […] 7 WordPress AI Website Builders to Experiment With appeared first on NealSchaffer.
Content Marketing Institute
FEBRUARY 1, 2024
B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.
Ahrefs
FEBRUARY 2, 2024
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
JANUARY 31, 2024
Today’s post is by SaaS copywriter Alexander Lewis ( @alexander-j-lewis ). On New Year’s Eve 2022, I stood in my backyard surrounded by friends, finishing the last drags of a cigar. In the dark, we took turns sharing our hopes for 2023. I knew my goal. It was clear and succinct in my mind because I’d been noodling on it for weeks. But as others shared one by one in a circle, I second-guessed my goal.
Grammarly
FEBRUARY 1, 2024
At Grammarly, we believe great writing gets work done. Clear communication fuels results, whether that’s a perfect sales email, an essay that makes the grade, or an entire team collaborating with breathtaking ease. For nearly 15 years, Grammarly has transformed how millions of people write. Our mission has been unwavering: to improve lives by improving communication.
Content Marketing Institute
JANUARY 30, 2024
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
Ahrefs
FEBRUARY 1, 2024
Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t).
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
CopyBlogger
FEBRUARY 1, 2024
Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them. Continue Reading The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.
Grammarly
JANUARY 29, 2024
The internet remains one of the best places to conduct business. Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool. Below, we explain how to write for the web like a professional. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
Ahrefs
JANUARY 31, 2024
Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Bramework
FEBRUARY 2, 2024
We all know that writing quality content takes time. Have you ever written a solid blog post in 30 minutes or less? If not, I can show you how! Content doesn’t have to be complicated, but it does have to be quality. With a good content strategy and the right tools, you can write faster and smarter. I’ve gone over the importance of content at Bramework and I hope it’s helped you build a strong strategy that will help you grow.
Grammarly
FEBRUARY 1, 2024
Every sentence has to come to an end eventually, and when you’re writing, the way you indicate the end of a sentence is with end punctuation. Each punctuation mark carries its own meaning and tells the reader how to interpret the sentence they’ve just finished reading. Here we’ll learn about the different types of punctuation you can use to end a sentence so it conveys your intended meaning.
The Hoth
JANUARY 30, 2024
Publishing content online has become the #1 way businesses grow their brands, promote their products, and consistently generate new leads. Before someone else utters the tired cliche ‘ content is king ’ for the umpteenth time (seriously, it’s time to put that phrase to bed already) – it’s crucial to acknowledge how content marketing will change in the coming years.
Ahrefs
JANUARY 31, 2024
In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues. What makes a great product page?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammar Underground
JANUARY 29, 2024
“I’ll dress warm,” I wrote to friends recently in a group email about a get-together on the patio of a local café. What happened next will sound familiar to every careful user of the English language: I second-guessed my own grammar. “Is ‘warm’ OK instead of ‘warmly?’” I wondered. “How do those rules work again? And, even if I got it right, do I have to worry my friends will think I was wrong?
Grammarly
JANUARY 29, 2024
71% of communications improved 7,000+ hours saved on team communication 10,000+ style guide suggestions delivered Ready to get these results? Learn how Grammarly can help drive consistent, effective communication across your organization. Contact Sales As the business world shifted to fully remote and hybrid models, Zoom became one of. the world’s most in-demand video communication platforms.
Content Marketing Institute
FEBRUARY 2, 2024
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
Ahrefs
JANUARY 31, 2024
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Hacker
FEBRUARY 1, 2024
Picture this: You’ve just crafted an email that’s pure gold, packed with content ready to dazzle your subscribers. But then, it sits unopened, lost in someone’s inbox — or worse, the spam folder. The culprit? A lackluster subject line. Email subject line best practices are your secret weapon for slicing through the clutter. With a sprinkle of personalization and a dash of intrigue, you can boost those open rates sky-high.
Grammarly
FEBRUARY 2, 2024
Without realizing it, you’ve likely used kairos in your everyday communication or writing. In rhetoric , kairos refers to identifying situational context and a decisive moment for a persuasive argument. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way.
Content Marketing Institute
JANUARY 31, 2024
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
Publishing Trends
FEBRUARY 2, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Authors Really Benefiting From Spotify? How Hunting Helped Hemingway’s Writing UC Berkeley Students Create Children’s Books to Fight Book Bans What is Romantasy Fiction?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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