Ahrefs
AUGUST 6, 2024
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages.
Freelance Union
AUGUST 6, 2024
The landscape of work is changing rapidly, with freelancers making up an increasingly significant portion of the workforce. However, one of the most pressing issues facing self-employed workers, and 8% of all Americans, remains access to affordable, comprehensive health insurance. The Freelancers Union is committed to addressing this critical need and advocating for policy changes to ease the burden on independent workers.
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AIIP
AUGUST 6, 2024
By Jim Miller The AIIP 2024 Symposium – the annual conference of the Association of Independent Information Professionals – was quite privileged to have former business reporter Sarah Glova as our Keynote Speaker in St. Louis, MO. Throughout her career, Sarah has interviewed successful people. She noticed a pattern in how individuals become successful.
Copywriter Collective
AUGUST 6, 2024
Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my mindset worse at times. Sometimes, I struggle to remember why copywriting matters when it feels so easy. Facing these moments with honesty is the first step in defeating professional exhaustion and discouragement.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
AUGUST 5, 2024
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.
Rachelle Gardner
AUGUST 6, 2024
Happy Release Day, author Amy Betters-Midtvedt! In her debut book, You’ll Make It (and They Will Too), seasoned educator, mother, and Today Parenting contributor Amy Betters-Midtvedt offers a lifeline of hope for parents of teens who feel adrift on the real and raw parenting journey. Presented with wisdom and faith—and a touch of candid humor—it’s as much about navigating the minefields of anxiety and mental health as it is setting curfews, convincing kids to bring their dishes back
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Hoth
AUGUST 8, 2024
On Monday, August 5th, federal judge Amit Mehta ruled that Google is a monopolist in violation of U.S. antitrust law. It was a huge win for the U.S. Department of Justice (DOJ), which has filed several tech monopoly lawsuits in recent years (Amazon, Meta, and Apple are also on the chopping block). Mehta claimed that Google violated Section 2 of the Sherman Act, a law that prohibits restricting competition in the marketplace.
Content Marketing Institute
AUGUST 7, 2024
Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
Grammarly
AUGUST 8, 2024
Since our founding in 2009, Grammarly has prioritized operational excellence. To accelerate our productivity and innovation, we have adopted a mode of working that we call “remote-first hybrid,” which enables our team members to operate at their highest potential individually and collectively. Our remote-first hybrid model is another step forward on our 15+ year journey of helping people communicate and connect.
Adam Connell
AUGUST 6, 2024
Looking for the best Instagram analytics tools? You’re in the right place. Instagram analytics tools enable you to accurately measure your performance and growth over time, so you can see what’s working and what isn’t. Plus, they provide invaluable insights about your audience and competitors that you can feed back into your strategy. I wanted.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Freelance Union
AUGUST 5, 2024
This post is provided by our partner, MetroPlusHealth. Find affordable freelance health plans for New Yorkers of all ages from MetroPlusHealth. Hot, humid conditions test the limits of even the most dedicated athletes. So it’s no surprise that summer weather is a challenge for those of us with more modest exercise goals. Here’s how to stay on track while avoiding heat-related problems.
Jane Friedman
AUGUST 8, 2024
Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Some writers believe that their protagonists must be likeable in order for readers to care about them. And of course there’s some truth to that, which is why screenwriters adhere to a formula called Save the Cat: Having your protagonist do something kind or admirable or just generally awesome (like saving a cat who’s stuck up a tree) is indeed one path to your reader’s hear
Content Marketing Institute
AUGUST 9, 2024
Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?
Adam Connell
AUGUST 6, 2024
Looking for the latest Instagram Reels statistics? You’re in the right place. For the last few years, Instagram has invested heavily in Reels to compete with short-form video platforms like TikTok and YouTube Shorts—but how successful has this been? To shed light on that and many more questions, I’ve compiled a comprehensive roundup of all.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Smart Blogger
AUGUST 9, 2024
Love to travel? Always planning your next adventure? You should consider a travel writing job! When most people think of travel writing, they imagine world nomads on a beautiful beach, pounding away on the keyboard, describing the amazing breakfast they just devoured at their hotel. But being a freelance travel writer is more than just writing about vacations while drinking strawberry-infused margaritas.
Ahrefs
AUGUST 6, 2024
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business.
Publishing Trends
AUGUST 9, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. 100 Years of Baldwin- What to Read to Celebrate His Legacy Utah Outlaws Books in First Statewide Ban Open Road Integrated Media to Offer Geo-targeting for Banned Books Latino Authors Making Waves in Children’s Books Meet ‘Maven’ Audible’s Ai-Powered Search Feature
Contently
AUGUST 7, 2024
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your site traffic begins to fall.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Smart Blogger
AUGUST 8, 2024
Looking for blogging jobs? Want to make money writing but not sure where to find the best gigs? Maybe you want the flexibility to work from home part-time as a freelancer so you can care for your family. Or you’re ready to turn your love of writing into a full-time profitable career. Whatever your reasons, you know that plenty of bloggers are living the dream and making good money.
Ahrefs
AUGUST 7, 2024
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information.
David Meerman Scott
AUGUST 8, 2024
For twenty years, Google was my go-to when I had a question. Google works great to surface relevant blue links that I can click to learn more. And in the past nearly two years, I’ve also been using ChatGPT to provide a descriptive answer to my queries. Perplexity.ai is a cool hybrid between a LLM chatbot and a traditional blue link search engine.
Blogging From Paradise
AUGUST 6, 2024
Last week I found myself sprinting through the airport in Fort Lauderdale, Florida.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Smart Blogger
AUGUST 8, 2024
What can a collection of famously effective suspense examples do to help you write better stories? When was the last time you stayed up late watching a movie — or the season finale of your favorite series? What was the last book you found nearly impossible to put down? Carefully-crafted suspense is what makes some cliffhangers effective while others leave the audience yawning and reaching for the next thing.
Blogtrepreneur
AUGUST 7, 2024
Resilience and adaptability are crucial traits for success in the dynamic world of entrepreneurship. Entrepreneurs face many challenges daily, from market competition to financial management. However, an often-overlooked challenge is dealing with chronic illnesses or disabilities. Among these, conditions like multiple sclerosis (MS) can be particularly debilitating.
ContentWriters
AUGUST 7, 2024
Who is your brand? While customers interact with your company’s products or services, their experience goes beyond what your business sells. Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty.
BKA Content
AUGUST 9, 2024
Dynamic Content and SEO: Challenges and Best Practices Macaroni and cheese, milk and cookies, Kermit and Miss Piggy — some things just work better together. Likewise, dynamic content and SEO can become a marketing powerhouse for your brand. More than two out of three companies actively invest in SEO for its effectiveness. Furthermore, companies that use dynamic content have doubled their return on investment.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Freelance Union
AUGUST 6, 2024
Do you know what reasonable compensation is and why it is critical for business owners to “know their number” related to it? If not, it’s time to find out! Reasonable compensation is the calculation of how much your salary should be as a business owner (and what any other co-owners of the business should be paid.) While this may sound simple (You can just estimate it right?
Blogtrepreneur
AUGUST 7, 2024
Introduction In today’s digital age, integrating social media with your WordPress site is not just an option but a necessity. Social media platforms have become powerful tools for increasing engagement, driving traffic, and improving your site’s SEO. By integrating social media, you can create a seamless experience for your audience, making it easier for them to share your content and interact with your brand.
Bright Company
AUGUST 6, 2024
Self-development is a funny word, we all talk about it, aspire to do it, and more often than not, forget to get around to doing it. Self-development in marketing can be a bigger hurdle. The unopened books around the office can attest to this. Why Do We Need Self-Development in Marketing? First off, let’s talk. The post Self-Development in Marketing appeared first on Bright Company.
BKA Content
AUGUST 8, 2024
How To Add Keywords To Google My Business Local search engine optimization (SEO) must be a part of your content marketing strategy. To support that effort, you need to know how to add keywords to Google My Business. Keep in mind that nearly half of all Google searches are local. That’s why maximizing this aspect of your local SEO can be a game-changer.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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