Enchanting Marketing
FEBRUARY 14, 2023
I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.
Nick Ursborne
FEBRUARY 16, 2023
As freelancers we all need to invest in our futures by learning. This means subscribing to some newsletters, listening to podcasts, buying relevant business books, and sometimes investing more heavily in online courses, products or programs. But before you take the leap and invest a few hundred or thousand dollars in that next program, think carefully about what you are doing, and why.
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Elna Cain
FEBRUARY 12, 2023
Look – What’s the fastest way to build your freelance writing business when people are losing their jobs everywhere you look? The tech and media industries are laying off thousands of workers. All over Twitter, I’m seeing posts from writers sharing about the latest layoffs. In the past few weeks, Google’s parent company, Alphabet, laid off 12,000 workers, representing 12% of its workforce.
Neil Patel
FEBRUARY 11, 2023
It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jane Friedman
FEBRUARY 14, 2023
Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.
Nick Ursborne
FEBRUARY 11, 2023
This is something of a mantra for me: Find the gap! Too many freelancers build up a body of expertise in a particular area and then dive straight in. Maybe they decide to be a writer or copywriter in the alternative health industry. Or the financial industry. Or the software industry. They choose those industries because they are interested in them.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging From Paradise
FEBRUARY 12, 2023
I detest bragging.
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Jane Friedman
FEBRUARY 16, 2023
Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Learn more. While book sales were down in 2022 compared to 2021, they’d be down much further if it weren’t for TikTok. In fact, the growing sales of adult fiction since 2020 can be credited partly to TikTok’s influence as well as to Colleen Hoover, who is active there.
Melanie Saxton
FEBRUARY 16, 2023
When it’s time to hire a blogger, what better candidate is there than an award-winning journalist and book editor? That’s me! I absolutely love the wordsmithing and technical aspects of blogging. It’s a specialty type of content creation. Writing effective blog posts is a blend of art and science and comes with a dual audience: humans and bots.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Contently
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.
Content Marketing Institute
FEBRUARY 14, 2023
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.
Melanie Saxton
FEBRUARY 16, 2023
It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. That’s the whole point — helping business owners, nonprofits, and authors reach their full messaging potential! Learn more about my copywriting services HERE.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Smart Blogger
FEBRUARY 14, 2023
The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.
Content Marketing Institute
FEBRUARY 15, 2023
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
Animalz
FEBRUARY 13, 2023
Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with being on an infinite treadmill is that, at some point, you’re going to get so tired that you will fall off.
Melanie Saxton
FEBRUARY 16, 2023
RESERVE YOUR SPACE WITH AN EDITING RETAINER! —> Contact me today <— and we’ll place you on my editorial calendar. An Editing Retainer Ensures You’ll Receive the Time and Attention You Deserve — When You Need It! If this is your year to start your manuscript, finish your novel, invest in editing, or get serious about marketing, then reserve your spot!
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
FEBRUARY 15, 2023
Here’s a list of 17 marketing tips that you can implement right away. Someone on LinkedIn offers you 64 ChatGPT prompts to improve your content marketing.
Content Marketing Institute
FEBRUARY 15, 2023
Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started.
Contently
FEBRUARY 17, 2023
Innovation is the name of the game in 2023. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design.
Melanie Saxton
FEBRUARY 15, 2023
Melanie Saxton Media — Melanie is an author, book editor, ghostwriter, journalist, web copy/SEO strategist, and WordPress SEO blogger for clients in all industries. It’s so nice to own my standalone name — Melanie Saxton — in a domain once again! The backstory is that I’ve always owned Melanie Saxton Media ( melaniesaxtonmedia.com ), and I also purchased melaniesaxton.com.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
FEBRUARY 15, 2023
There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients.
AWAI
FEBRUARY 17, 2023
AI can be a very helpful, high-level writing assistant. Here is a deeper dive into how writers can use AI effectively, along with real examples. For content and copywriters, AI tools can handle several key tasks, banish writer’s block, and save a lot of time and effort.
Quick Sprout
FEBRUARY 15, 2023
Our recommendation for most users is WooCommerce , as it’s a versatile and powerful solution for building and managing an ecommerce store. Get started with a 30-day free trial. The best WordPress ecommerce plugins make starting and managing an online store a lot easier, but not every option out there is worth your time. The Quick Sprout research team spent three weeks analyzing top ecommerce plugins for WordPress websites and found feature-packed and high value-for-money tools that simplif
Grammarly
FEBRUARY 17, 2023
Many people use the words who and that interchangeably, but it’s important to know the difference between them. In short, who is used to refer to people, while that is used for inanimate objects, organizations, and types of people. Still confused? Don’t worry; we’ll go over when to use who versus that so you’ll know which relative pronoun to use in your writing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
FEBRUARY 16, 2023
When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible.
Neil Patel
FEBRUARY 17, 2023
Want to increase your conversion rate? Look no further than the colors you’re using on your website. I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. With a few simple color tweaks, you can dramatically boost clicks, subscriptions, registrations, and purchases. All it takes is a little understanding of the colors you want to use and what will work best.
Smart Blogger
FEBRUARY 16, 2023
As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Plus, time and resources are a serious concern for you. Right? Well, no worries. We’ve got you. Using these digital statistics you can identify the best channels and tactics for your strategy.
Grammarly
FEBRUARY 14, 2023
Celebrating Valentine’s Day can be fun and joyful—a reason to let the person or people in your life know that you care about them. But there are times when it can also feel like a generic way to express your feelings. So, even if you’re not into the occasion or aren’t partnered, there are still lots of ways to express your very genuine love and feelings of affection for the special people in your life.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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