Elna Cain
JULY 16, 2023
A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” This is a HUGE question but a very important one. I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.
Caroline Gibson
JULY 20, 2023
I’ve had some rather interesting (ahem) copywriting enquiries over the years; the best being from someone whose new business idea involved inviting people to live in trees on a South Pacific island and not use any money. He instructed me to be as creative as I wanted and to “invert your thought plate.” Reader, we didn’t go any further but that is my all-time favourite client line.
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BKA Content
JULY 17, 2023
Understanding Onsite Vs. Offsite SEO Did you know that more than 90% of websites on the internet don’t receive any organic search traffic from Google? This is because less than 1% of searchers look beyond the first page of results. Statistics like these show why search engine optimization is so important for any business. Without implementing a strong SEO plan, business owners cannot rise to the top of Google’s search engine results pages.
Jane Friedman
JULY 21, 2023
Today’s post is by author Catherine Baab-Muguira. Join her on Wednesday, July 26, for the online class The Author Platform Accelerator. So much querying advice is the same. No matter which article you’re reading, which podcast you’re listening to, or even the particular genre you’re working in, the guidance rarely varies: Start with story. Spend your first paragraph hooking ’em with plot, characters, conflict.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Writing Jobs
JULY 16, 2023
Today, I’m going to cover a slightly sensitive topic. Today’s topic deals with mistakes that writers make that can keep them from being selected for better-paying gigs. Table of Contents Toggle Seven Mistakes That Can Affect Whether You’re Hired 1. Not managing your online brand 2. Not networking with potential clients 3. Not having an online presence at all 4.
Kristi Hines
JULY 21, 2023
Ready to chat with AI? These AI chatbots connect you with the latest large language models including GPT-4, PaLM 2, Claude 2, Llama 2, and more from big tech companies like OpenAI, Microsoft, Google, Anthropic, Inflection AI, and Cohere. Use them for general conversation, summarization, coding, professional coaching, strategy development, brainstorming, idea generation, troubleshooting, image inspection, data analysis, second opinions, meal plans, gift ideas, travel planning, venting, and many o
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Rachelle Gardner
JULY 18, 2023
When Amanda first told me she wanted to write a book about the “emotional prosperity gospel,” I couldn’t say YES fast enough! Many Christians deny the prosperity gospel—the idea that God wants you to be healthy and wealthy— but embrace its more subtle spin-off, the emotional prosperity gospel, the belief that happiness and spiritual euphoria will follow if you believe the right things and make the right choices.
Nick Ursborne
JULY 17, 2023
By now, pretty much every writer and copywriter on the planet will have used a tool like ChatGPT as a writing assistant. Some writers use AI just to help outline their work. Others use it to complete full drafts. Other tasks that are really well suited to AI include things like brainstorming and market research. This takes us beyond just the task of writing, and can help us learn more about the products and services we’re writing about.
Kristi Hines
JULY 21, 2023
Looking for advice on search engine optimization (SEO)? Below is a table that links to over 300 social profiles of more than 40 SEO experts on 15 social media platforms, including Bluesky, Facebook, Instagram, LinkedIn, Mastodon, Threads, TikTok, Twitter, and YouTube. These thought leaders come from different corners of the world and encompass a range of roles, including consultants, educators, and practitioners.
Ahrefs
JULY 20, 2023
In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is a continuous strategy.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
AWAI
JULY 21, 2023
Mari Smith, the Queen of Facebook, will be speaking at her first Bootcamp! In this video she touches on what she will address during her inaugural Bootcamp session and what she thinks is the most exciting thing happening in the industry today, and shares a profound question that transformed her.
BKA Content
JULY 21, 2023
What Is White Label SEO? Everything You Need To Know Did you know that even though nearly 70% of online experiences start with a search engine, less than 1% of those searchers look at websites from the second page of results? In an increasingly digital world, having an online presence that puts a company at the top of search results is more important than ever.
Grammarly
JULY 19, 2023
We use words that begin with the prefixes dis and un every day: Perhaps you’ve told someone you’re dis appointed or un convinced or that your new shoes are un comfortable. How do these letters change the meaning of a word? To begin with, there are slight differences between the prefixes dis and un : Dis means “ not” or “the opposite of” and is sometimes attached to the beginning of verbs to indicate the undoing of an action.
AIIP
JULY 18, 2023
By Janel Kinlaw Each year at the Association of Independent Information Professionals (AIIP) Conference, the Past Presidents fund the Roger Summit Lecture Award to bring in an inspiring and stimulating speaker. In April 2023, the Lecture was delivered by Tony Zanders, CEO of Skilltype, Inc. Tony Zanders’ journey into the library and information management industry… Read More » The post The Digital Shift: Becoming the Modern Information Professional appeared first on AIIP Connections Blog.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
JULY 17, 2023
In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which can lead to link spam.
The Creative Penn
JULY 17, 2023
What are the pros and cons of traditional publishing vs self-publishing? How can you combine multiple options for a more creatively satisfying — and profitable — author career? Rachael Herron gives her tips. In the intro, Power Thesaurus and editing tips for audio ; How Writers Fail — Kris Rusch; Finishing energy ; Sidekick for Shopify ; Shadow Survey (please complete before 31 Aug 2023).
BKA Content
JULY 15, 2023
How To Correctly Use AP (and APA) Style Title Case After spending time and energy coming up with the perfect title for your article or blog post, do you really want to take even more time debating how to format it correctly? For instance, what words do you capitalize in the title of an SEO blog? Which words are not capitalized in a title on a web page?
Dr. Rissy's Writing and Marketing
JULY 18, 2023
In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jane Friedman
JULY 19, 2023
Photo by Noah Buscher on Unsplash Today’s post is by book coach and Enneagram teacher Dani Abernathy. Have you ever thought you put too much of yourself into your fiction? You read through your manuscript and, woah, you are all over the page. It’s not just that characters reflect your own struggles, hopes, and personality traits, it’s that your hopes and fears are laid bare on the page.
Grammarly
JULY 17, 2023
Résumé references are people who can vouch for you as an employee or colleague. Whether you’re a recent graduate or an experienced professional , knowing how to choose and present the right references can impact your chances of landing your desired job. In this guide, we’ll show you who to include as references, how to format your résumé reference sheet, and how to list references on a résumé.
BKA Content
JULY 19, 2023
How Many Internal Links To Use Per Page for SEO You probably already know that search engine optimization is vital if you want your website to climb to the top of Google’s ranking algorithm. What you might not realize is that SEO is about more than well-written content and high-quality keywords. Links are one of the top two criteria Google uses to rank pages.
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
JULY 18, 2023
Photo by Karolina Grabowska Today’s post is by author and book coach Janet S Fox. Elision is not a word that is often used in story crafting, but it should be. To elide is to omit, or to leave out. And we need to know as much about “leaving things out” of our stories as we do about the things we love to add. Why elision? Because the emotional connection that’s made between the writer and reader is strengthened by what the reader brings to the story—their experiences, dreams, hopes, and longings.
AWAI
JULY 17, 2023
In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, and special guest, Russ Henneberry, talk about how you can elevate from an “order taker” as a writer to an even more valuable role.
Content Hacker
JULY 21, 2023
April of this year, I received an email from someone named Rick Calvert – a “someone” I’ve grown very fond of now, since being on his stage and getting to know him. It was an invitation to deliver my first keynote. He’d watched this powerful video , featured in my newsletter over at Content at Scale : This was Rick’s email after watching that story: And thus commenced an amazing conversation – all about AI, how Rick was one of the very first to launch an event for c
Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
JULY 21, 2023
What do Warren Buffett, Lady Gaga, and Oprah all have in common? First, the obvious: They are all highly successful individuals who loom large in our culture. But these go-getters also share a simple daily habit that centers and motivates them: They keep a journal. Keeping a journal is one of the easiest ways to be more in touch with your thoughts and feelings.
Freelance Union
JULY 18, 2023
We are thrilled to share an enormous victory for freelancers in New York City: The “Freelance Isn’t Free Act” is in action against a major media company, and working to get freelancers the compensation they’re owed. Recently, there’s been a resolution to a lawsuit filed by the city in 2021 against L'Officiel USA for failing to pay freelancers on time, in full, or at all.
Content Hacker
JULY 21, 2023
It’s the 2020s. Consumer trust and how we earn it has shifted forever. Edelman’s study of trust in 2021 blew minds. In Edelman’s study, over 30,000 consumers were surveyed, and it was found that trust shifted away from major sectors (nonprofit, media, and government) and shifted into the small business owner and entrepreneurial sector. That means we have the chance to grab more trust than ever before, but how we do it critically matters.
Content Marketing Institute
JULY 21, 2023
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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