Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
Freelance Union
JANUARY 31, 2023
The IRS begins accepting tax returns soon, which means if you want to expedite any potential deductions so you can get your return sooner rather than later and reduce your tax burden as much as possible you should consider completing your tax return and consider these deductions: 1. Business travel expenses. If you travel for work to attend conferences or see clients related to your business, you are generally eligible to subtract any ordinary and necessary expenses you incurred such as transpor
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AWAI
FEBRUARY 1, 2023
Do you want to LAUNCH your writing career in just 5 days? Then check out our February Launch Party!
Nick Ursborne
FEBRUARY 3, 2023
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Not so. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Elna Cain
JANUARY 28, 2023
If you are one of the 63% of Americans living paycheck to paycheck, then budgeting is a must. Fortunately, adding a side hustle like freelance writing, can help you live more freely (travel around the world) and sustainably. One of the best reasons I love about being a freelance writer is you can make up your own salary and rates. But in the beginning, when you’re learning the ropes, getting consistent (high-quality, paying) writing jobs can be a little more difficult to come by.
Kayleigh Moore
FEBRUARY 1, 2023
Ask a freelance writer what responsibilities are on his or her to-do list, and you'll hear something like this: Business development. Marketing. Podcast appearances. Client communications. Project management. Creating contracts and proposals. Invoicing. Taxes. Payroll. Researching. Writing. Editing. You get the idea. For many years, I too felt it was my duty as a freelancer to handle all of these things.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Rachelle Gardner
JANUARY 31, 2023
Congratulations and happy release day to debut novelist Becca Kinzer! This delightful rom-com features mistaken identity, enemies to lovers, sweet romance, and plenty of laughs. Closed-door sizzles throughout! “Dear Henry, Love, Edith” is available now. The post New Release Spotlight: Becca Kinzer appeared first on Rachelle Gardner.
Susan Greene
JANUARY 28, 2023
You make your living as a psychic, offering readings to people seeking guidance in some area of their life. Perhaps most of your clients come your way via word of mouth or street signage promoting your services, but you know you could be doing more. Growing your business would allow you to help more people as well as increase your income, which isn’t such a bad thing.
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
Melanie Saxton
FEBRUARY 1, 2023
As a children’s book editor, it’s always a thrill when the American Library Association rolls out its yearly honors. Last month (January 2023), the American Library Association Announced the 2023 Newbery, Caldecott, and Printz Award Winners, and more! Freewater by Amina Luqman-Dawson (published by Little, Brown Books for Young Readers) is the w inner of the John Newbery Medal and also the winner of the Coretta Scott King Author Award.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
FEBRUARY 1, 2023
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Chase ( @KarenAChase ). Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. One of the biggest is author platform. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term.
CopyBlogger
FEBRUARY 2, 2023
If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
Melanie Saxton
FEBRUARY 1, 2023
As a storytelling editor, it’s fun to share holidays that uplift the literary community. National Storytelling Week is one of those yearly festivities, spanning from January 30 to February 5, 2023, and is celebrated around the globe and especially across the pond (perhaps more so than in America). This event celebrates storytellers and the storytelling cultures and practices.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
JANUARY 31, 2023
Photo by DS stories Today’s guest post is by Ariel Curry and Liz Morrow of the Hungry Authors podcast. Imagine you’re starting out on a road trip. First, you have to know where you’re going; then, you need a map to help you get there. It’s the same with books. So often, aspiring authors start off on a “road trip” without a clear sense of where they’re going, let alone how to get there—and so they end up lost.
Quick Sprout
FEBRUARY 3, 2023
For better or worse, it’s safe to say that virtual meetings have a special place in all of our hearts. Think about it: Where would we all end up if we never had to ask, “can you hear me okay?” again? Virtual meetings increase employees’ productivity, boost efficiency, and bring new meaning to collaboration. And virtual call software tools like Zoom and Microsoft Teams have empowered companies to do business on a global scale.
Contently
JANUARY 31, 2023
We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.
Melanie Saxton
FEBRUARY 1, 2023
Writer Melanie Saxton — author, book editor , ghostwriter , journalist , and web copy/SEO strategist. Since I’m known as writer Melanie Saxton, it’s so nice to own my unique, standalone name in a domain once again! The backstory is that instead of renewing melaniesaxton.com , I inadvertently let the domain name slip through the cracks a while back.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
JANUARY 30, 2023
If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to be indexed by search engines.
Quick Sprout
FEBRUARY 1, 2023
Want to get started with WiFi faxing immediately? RingCentral is the best online fax service for most businesses. Click here to start a 30-day free trial of RingCentral now. Many believe faxing to be outdated and obsolete. And although the fax machine now has its place in technological nostalgia, the need to send documents securely over the internet remains.
Neal Schaffer
JANUARY 31, 2023
You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That means that WordPress manages more than one-third of the Internet! Because of these statistics, many choose WordPress as their website’s CMS.
Contently
FEBRUARY 1, 2023
Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
JANUARY 30, 2023
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.
Quick Sprout
FEBRUARY 1, 2023
WebiMax is the best online reputation management company to remove Yelp reviews, helping you maintain a positive public image. Get your free proposal to get started today. As a business owner, online reviews make or break your business, as many customers take them as the gospel. Negative reviews are detrimental to your business’s survival, especially when they appear on a popular platform like Yelp.
Publishing Trends
FEBRUARY 2, 2023
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: South Africa and Sweden. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Copyhackers
JANUARY 30, 2023
Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included). The post Take the guesswork out of book cover design with user testing (a Copyhackers case study) appeared first on Copywriting for startups and marketers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
FEBRUARY 2, 2023
It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.
AWAI
JANUARY 31, 2023
For new and aspiring writers — How to Choose Your Writing Niche. Discover how this program will help you make one of your first key decisions as a writer “What you’ll write about” and set you up for success from the start.
Fat Joe
FEBRUARY 3, 2023
At FATJOE, we’ve been building links for almost a decade, and the top question we always get asked is, “is Joe really fat?”. The other question we always get is “How many backlinks do I need to rank?” Not only is this a question that can’t be given a definitive answer, but we’d also say it’s actually the wrong question to ask. Fixating on a single question like this misses the forest for the trees, and the quantity of backlinks tends to be the sort of thing pitched by dodgy SEOs offering easy fi
Grammarly
FEBRUARY 3, 2023
Writing a formal business letter may feel like an intimidating task, it doesn’t have to be difficult. There are established rules for layout and tone that you can easily follow to create polished correspondence. While most business letters are sent as digital documents these days, you’ll still find them being printed out the old-fashioned way. Business letters can be used to inform stakeholders, provide a reference letter, confirm employment, or share a job offer, among other important business
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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