Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. First, you can choose between the major Large Language Models, like ChatGPT, Gemini, Claude3 and others. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

Copywriting 260

Copywriting Copywriter Writing Freelance 260

Freelance Magic

APRIL 8, 2024

“We’re taking content in-house”. It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. I’d kept my diary light for the next month to accommodate a huge new contract I’d picked up, but the client decided not to renew and to take their content in-house instead. It happens, but it still sucks, however many times it’s happened.

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Freelance Marketing Social Media Portfolio 130

Freelance Writing Jobs

APRIL 7, 2024

I’m probably preaching to the choir, but landing a gig these days is no walk in the park. And the reason is quite simple. Over 1.57 billion of the total 3.38 billion global workforce are freelancers. Even worse is that this figure keeps increasing every minute and adds to the already saturated freelance market. That means you have to put in more effort to compete with dozens or even hundreds of other freelancers for a spot.

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Freelance Marketing Construction Social Media 91

Enchanting Marketing

APRIL 9, 2024

Henrietta reads her blog post once more. She changes a word here and there. Corrects a typo. And then strengthens her final two sentences. It’s done. And it feels good. Oh, she thinks, if only writing could always be this way. The feeling of being fully present and at ease in her skin. The quietness. The focus. The flow. How come her inner critic falls asleep when she’s so focused?

Proofreader 180

Proofreader Social Media Writer Creativity 180

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Caroline Gibson

APRIL 7, 2024

Thinking of getting a new website? Sorted out a domain name and branding? Great! But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. This website checklist hopefully covers all the key questions to ask your web provider and points to consider in order to get a detailed and accurate estimate and save time and headaches.

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Website Freelance Copywriting Content Copywriting 147

Kristi Hines

APRIL 9, 2024

In a recent collection of images I created for social media, I experimented with combining self-portrait photography and AI-generated images created with ChatGPT/DALL-E3 as backdrops. Example 1: Waiting (Self-Portrait + AI-Generated Image Backdrop) Self-portrait photography combined with AI-generated image background, April 2024 The black and white image displays a monochromatic, classic library setting with a woman standing in the center.

Social Media 130

Social Media Publishing Publishing Publisher 130

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

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Marketing Post 128

Content Marketing Institute

APRIL 9, 2024

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

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Marketing Content IT 123

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? GPT-4 capabilities GPT-4 API use cases Advantages of GPT-4 Limitations of GPT-4 Conclusion What is GPT-4?

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IT Text Prose Architecture 115

Freelance Union

APRIL 9, 2024

This past February, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

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Freelance Writing IT 108

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

APRIL 11, 2024

One of the key pitfalls of backstory, especially early in a novel, is either confusing backstory or overly coy and “mysterious” backstory. Here’s what it looks like. In the enigmatic town of Serenity Falls, nestled deep within the embrace of towering pine forests and shrouded in perpetual mist, secrets were as abundant as the whispers that echoed through the labyrinthine streets.

Writing 101

Writing IT 101

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Marketing 121

Marketing IT 121

Grammarly

APRIL 9, 2024

An epistolary novel entails a type of writing that tells stories through letters and other documentation, putting the reader into the head of one or more characters. This technique allows for a creative approach to developing plot, allows the author to adopt multiple perspectives, and sets the stage for innovative characterization. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is an epistolary novel?

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Storytelling Script Communication Social Media 105

Freelance Union

APRIL 9, 2024

Updated for tax year 2023. This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] The April 15 tax deadline is quickly approaching. If you haven’t filed your taxes yet and are starting to feel the pressure, you’re not alone.

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Electronics Freelance Copy Finance 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Freelance Writing Jobs

APRIL 10, 2024

Document portability and compatibility are of paramount importance today. In this guide, we are going to explore a bunch of benefits of turning a DOCX file into a PDF and present you with universal solutions for converting your documents and preserving their original view. For freelance writers, preserving the integrity of documents is crucial. Whether you’re submitting work to clients, sharing drafts with editors, or publishing online, the format of your document plays a significant role

Electronics 90

Electronics Freelance Copy Writer 90

Content Marketing Institute

APRIL 10, 2024

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

Content 119

Content SEO IT 119

Grammarly

APRIL 12, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI? Claude AI vs. ChatGPT Is Claude AI free to use?

IT 103

IT Architecture Text Banking 103

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search.

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Keywords SEO Search Engine Optimization Website 87

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Ahrefs

APRIL 12, 2024

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

SEO 120

SEO 120

Content Marketing Institute

APRIL 11, 2024

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

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Publishing Publishing Publisher Content Creation 105

Grammarly

APRIL 10, 2024

It’s been said that artificial intelligence is not going to eliminate everyone’s job; it’s going to eliminate jobs for people who don’t know how to use AI. This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. With the help of gen AI, hyper-personalized brand narratives and immersive experiences are no longer a marketer’s dream; they’re today’s reality, and knowin

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Brand Storytelling Creativity Text 97

Express Writers

APRIL 9, 2024

You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the doctor can give you a status report on your health and catch any issues while they’re still minor and easy to solve. Without those checkups, you might not receive medical care until an issue has begun wreaking complete havoc on your system and causing irreparable damage to your body.

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SEO Content Landing Page Keywords 91

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Publishing Trends

APRIL 12, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Will Book Summary Apps Cause Us to Lose the Ability to Think Critically? 50 Years Later ‘Carrie’ Still Thrills Are There Too Many Books in The World?

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Blog Post Publishing Publishing Publisher 111

Freelance Union

APRIL 9, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] How often do clients find you on freelance platforms and ask you to continue talking on WhatsApp?

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Freelance Banking Communication Text 77

Grammarly

APRIL 9, 2024

With the wealth of knowledge online, websites are a common source of references in academic writing. But if you want to use information you found online without relying on quotes, you must first learn how to paraphrase a website. Below, we share the best techniques and tips for rewriting web content and an example of paraphrasing a website too. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to paraphrase a website Paraphrasing a website is rewriti

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Website Prose Proofreader Content 92

Backlinko

APRIL 11, 2024

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 130 million monthly active user base.

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Social Media Ads Engagement Media 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. She was previously executive editor at Harper One. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Valerie Van Delft , SVP of logistics, will retire this August. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her.

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Art Director Editorial Agency Publishing 81

Blogging From Paradise

APRIL 6, 2024

“What are the chances of becoming a successful blogger?” “How likely is it that I will succeed by choosing an obscure niche?

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Blogging Blog Blogger IT 83

Grammarly

APRIL 9, 2024

Most sources for academic writing are articles: news articles, journal articles, magazine and blog articles, and more. To use information from articles in your own writing, it’s helpful to know how to paraphrase an article effectively. Paraphrasing, or rewriting information in your own words, is an essential tool in a writer’s toolbox. It comes in handy when you want to demonstrate understanding, transform dense text into plain language, adjust the tone, or build on another person’s work.

Prose 92

Prose Text Writing Style Concept 92

Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. In this article, we’ll look at the different types of writing projects clients are constantly asking writers to help them with.

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Copy Copywriter Copywriting Landing Page 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing