Freelance Union

SEPTEMBER 23, 2024

As we work in the digital age, a topic that's becoming increasingly relevant for freelancers is the importance of a digital detox.   While being constantly glued to mobiles, devices, and laptops stops you from physically exercising, there is a greater worry that you’re not allowing yourself a break from work. In turn, never being able to switch off from your screen and work contacts can result in feelings of stress , burnout, and anxiety which can be harmful.

Freelance 78

Freelance Entertainment Projects Creativity 78

Ahrefs

SEPTEMBER 23, 2024

I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions.

SEO 115

SEO 115

ContentWriters

SEPTEMBER 25, 2024

Producing high-quality content consistently is crucial for maintaining a competitive edge. However, many companies struggle to keep up with the demand. This is where a ghostwriter can be invaluable. So, what is a ghostwriter, exactly? A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Arrant Pedantry

SEPTEMBER 23, 2024

After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. (Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”) Inside, you’ll find new guidance on inclusive language, electronic publishing, self-publishing, editing fiction, AI, new media, and more.

Prose 325

Prose Electronics Concept Publishing 325

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kayleigh Moore

SEPTEMBER 23, 2024

This fall, I signed up for a Philosophy and Ethics class. And now that I’m a few weeks in, I think it’s safe to say: Studying Philosophy can (and will!) make you a better writer. Why? I have a few thoughts on this. Let’s start at a high level, though. Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.

Writer 130

Writer Persuasion Concept Communication 130

Kristi Hines

SEPTEMBER 25, 2024

I uploaded 12 reports with over 600 pages of data and trends on the impact of AI on our professional lives to NotebookLM on Google Labs, powered by Gemini 1.5 Pro. It created a 24-minute audio overview that simulates two podcast hosts discussing the insights in these reports from Microsoft, LinkedIn, Google, Thomson Reuters, PwC, Accenture, Cisco, McKinsey Global Institute, and others.

Professional Services 130

Professional Services Freelance Engineering Writer 130

Freelance Magic

SEPTEMBER 23, 2024

Starting a freelance writing career can be an exciting yet daunting journey, especially if you’re starting with little to no experience. Trust me, I’ve been there. In fact, my dad took me out for lunch and told me I was making the biggest mistake of my life when I quit my job to move to Spain and start my career as a freelancer. I had a background in marketing, but I’d never worked with clients before.

Freelance 130

Freelance Portfolio Writing Storytelling 130

Content Marketing Institute

SEPTEMBER 26, 2024

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Marketing 120

Marketing Management Content Marketing Content 120

Ahrefs

SEPTEMBER 23, 2024

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: Gus Pelogia, Philipp Götza, … Read more ›

SEO 116

SEO Publishing Publishing Publisher 116

BKA Content

SEPTEMBER 25, 2024

How To Create an SEO Strategy for Multiple Locations Are you operating a brick-and-mortar or service-based business with a physical presence in different areas? Then, you should have a search engine optimization (SEO) strategy for multiple locations. A digital presence in each of the areas you serve boosts your online and physical traffic. Google reports that 60% of smartphone users will contact a business directly after finding local search results.

SEO 105

SEO Search Engine Optimization Retail Insurance 105

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

The Daily Egg

SEPTEMBER 24, 2024

AIDA and PAS are two of the most popular copywriting formulas that marketers use today. They both work well in multiple traditional. The post AIDA vs PAS: My Pick on Which Formula to Use and Why appeared first on The Daily Egg.

Copywriting 105

Copywriting Copywriter Marketing Post 105

Content Marketing Institute

SEPTEMBER 27, 2024

LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).

Brand 101

Brand Content IT 101

Ahrefs

SEPTEMBER 23, 2024

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries.

SEO 112

SEO 112

Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Social Media 100

Social Media Media Post Engagement 100

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

AIIP

SEPTEMBER 24, 2024

By Denise Carter What do you do when a client requests your help to run a virtual event? First things first – create a checklist. A checklist helps you communicate with your client and with speakers and makes sure everyone has all the information they need at the right time. What is the topic? Who… Read More » The post Running a virtual event for a client appeared first on AIIP Connections Blog.

Communication 83

Communication Blogging Blog Post 83

Content Marketing Institute

SEPTEMBER 23, 2024

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.

Storytelling 96

Storytelling Marketing 96

Ahrefs

SEPTEMBER 23, 2024

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t.

Content 110

Content IT Content Marketing Post 110

Copywriter Collective

SEPTEMBER 24, 2024

As a copywriter, I find myself bogged down in mundane, admin tasks, when I should be devoting more time to creative writing. There seems to be no way around them, and every day they slow me down and disrupt my creative flow. Here are a few smart tools I use to boost copywriters productivity throughout my work day, making it easier to do what I do best: write copy. 1) Wordtune: Become More Efficient at Writing Countless times I’ve been sitting in front of my computer, racking my brain trying to r

Copywriting 94

Copywriting Copywriter Agency Creativity 94

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Adam Connell

SEPTEMBER 24, 2024

Looking for the latest live streaming statistics? I’ve got you covered. In this post, I’ll be sharing a bunch of interesting facts and figures about live streaming, pulled from all the latest industry reports. These stats will shed light on the current state of the live streaming industry, including the size and shape of the.

Post 92

Post Marketing 92

Grammarly

SEPTEMBER 24, 2024

I’m thrilled to announce that we have hired two exceptional leaders to join Grammarly: Mark Schaaf as Chief Technology Officer and Navam Welihinda as Chief Financial Officer. Both bring extensive experience in guiding businesses through transformative periods. Their arrivals mark an exciting new chapter in our commitment to innovation and excellence.

Finance 95

Finance Engineering Communication Blogging 95

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 89

Content Marketing Website Marketing Content 89

Ahrefs

SEPTEMBER 27, 2024

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it.

IT 84

IT Marketing 84

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Backlinko

SEPTEMBER 24, 2024

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. Digital transformation ranks among the top priorities for organizations in 2024. Yet, only around one-third of digital transformation initiatives are considered successful.

Government 82

Government Engagement Promotion Management 82

Freelance Union

SEPTEMBER 25, 2024

September is National Preparedness Month. It also marks the peak of hurricane season for states such as Florida which often experience weather patterns, often with devastating effects. Florida is not the only state impacted by unpredictable weather, of course. Across the country, there are significant weather events that may trigger a national response.

Freelance 77

Freelance Electronics Copy Finance 77

Content Marketing Institute

SEPTEMBER 24, 2024

Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.

Content 91

Content Content Marketing Marketing 91

Ahrefs

SEPTEMBER 27, 2024

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea.

Content Marketing 89

Content Marketing Post Marketing Content 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Backlinko

SEPTEMBER 25, 2024

In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work prevalence, benefits, and challenges of remote work. Click for a specific section: General Remote Work Statistics and Trends Remote Work Preferences Remote Work Benefits and Challenges General Remote Work Statistics and Trends Around 1 in 4 employees in the US work remotely at least some h

Warehousing 75

Warehousing Finance Insurance Transportation 75

Freelance Union

SEPTEMBER 23, 2024

This post is provided by our partner, MetroPlusHealth. Find affordable freelance health plans for New Yorkers of all ages from  MetroPlusHealth. Stress is a normal part of life. Stress can come from physical causes like not getting enough sleep or having an illness. Another cause for stress can be emotional, like worrying about not having enough money or the death of a loved one.

Healthcare 73

Healthcare Freelance Management Promotion 73

Jasper

SEPTEMBER 26, 2024

Customer marketing encourages repeat visits, enhances the customer experience, and fosters a sense of loyalty and exclusivity.

Marketing 87

Marketing 87

Ahrefs

SEPTEMBER 27, 2024

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails.

SEO 79

SEO IT 79

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing