Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.

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Audience Food Content Collaboration 111

ThemeIsle

OCTOBER 19, 2017

Most bloggers focus entirely on forging ahead, pouring several hours into new content each week. They do a major marketing blast for each article when it comes out, then promptly forget it exists. They certainly don’t think about how to revive old blog content with new marketing campaigns. Does this sound familiar? If so, it’s. The post How to Revive Old Blog Content and Give It New Life appeared first on Themeisle Blog.

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IT Blog Blogging Content 52

ProBlogger

OCTOBER 19, 2017

This post is by ProBlogger expert Ellen Jackson of Potential Psychology. Have you ever uttered the phrase, ‘One day I’ll…’? Of course you have. We all have. One day I’ll schedule my social media. One day I’ll improve my web site. One day I’ll organise my images (a personal favourite). One day I’ll start a podcast… Next we say, ‘When…’. When I have more time.

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Blog Blogging Social Media Projects 48

Content Marketing Institute

OCTOBER 18, 2017

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. Of course you have, and I understand why: For us content marketers, eyeballs are everything.

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Entertainment Education Audience Sales 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

OCTOBER 16, 2017

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business.

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Brand Awareness Social Media Sales Construction 107

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these teams working together. When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat.

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Sales Post Marketing Content 103

Content Marketing Institute

OCTOBER 17, 2017

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem. Why? Is there really that much competition for top talent ? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three

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Content Marketing Recruitment Marketing Content Creation 78

ProBlogger

OCTOBER 17, 2017

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.

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Blog Blogging Recruitment Advertising 44

ProBlogger

OCTOBER 16, 2017

Ways You Can Simplify Your Business and Increase Your Blogging Profitability. Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time.

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Blog Blogging Ads Promotion 35

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are crucial to the success of the post, I focus on the matter even more.

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Blog Post Post Content Blog 111

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication