CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
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The Hoth
NOVEMBER 2, 2023
Would you shop at a store where anyone could take a peek at your credit card number? Our guess is that you wouldn’t go anywhere near it. Yet, that’s what it’s like shopping at an online store that doesn’t use SSL/TLS encryption (HTTPS). That’s why HTTPS has become the norm for virtually every website online – and you need to get an SSL certificate to use it.
Jane Friedman
OCTOBER 31, 2023
Photo by Porapak Apichodilok Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her for the three-part class Build Your Developmental Editing Business , beginning on Wednesday, November 1. “I went with a small press, but I didn’t need my book to pay the bills.” “It was a nice rejection, but ‘great voice’ isn’t gonna pay the bills.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Make a Living Writing
OCTOBER 29, 2023
Right now, a record-high number of people are considering a freelance writing career. When I first wrote this article, my inbox was overflowing with questions from newbies. And the first question is: “Where can I find freelance writing jobs for beginners?” If that’s you, sending hugs! I totally feel your confusion. The freelance marketplace is a big, complicated place.
Blogging Wizard
NOVEMBER 3, 2023
Looking for beginner-friendly blogging tips you can use to start or grow your own blog? We’ve got you covered! In this post, you’ll learn 33 proven blogging tips for beginners.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
OCTOBER 31, 2023
It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually.
Jane Friedman
NOVEMBER 2, 2023
Photo by Stas Knop Today’s post is by author Thelma Fayle. For the last two years, I’ve had unexpected success in experimenting with my “chipmunk research method.” I was inspired to try this technique after hearing an intriguing comment made by my friend Oriano Belusic, past president of the Canadian Federation of the Blind (CFB). Blind since age seven, he has learned to read at high speeds.
Rachelle Gardner
OCTOBER 31, 2023
Happy release day to author Kaitlin Curtice! I’m excited about this beautiful children’s book. WINTER’S GIFTS is available now and is perfect for Native American Heritage Month & the holiday season. Kaitlin’s book is about our spiritual connection to nature and is the first in a series celebrating the seasons. It’s gorgeously illustrated by Gloria Félix.
Blogging From Paradise
NOVEMBER 3, 2023
Blogging seems so hard to most who give it a shot. Blogging feels impossible to almost every blogger at one time or another.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
NOVEMBER 1, 2023
Content briefs are simple documents that tell a writer… what to write about.
Jane Friedman
NOVEMBER 1, 2023
Photo by CJ Dayrit on Unsplash Today’s post is by author Catherine Baab-Muguira. Getting a traditional, “Big 5” book deal is almost unbelievably difficult. Many will try. Few will succeed. What’s more, talent is cheap. Hard work, persistence, unchecked ambition-slash-megalomania? They’re cheap, too. What can help you land a deal is “proof of concept.
Content Marketing Institute
NOVEMBER 1, 2023
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
Grammarly
OCTOBER 28, 2023
Good, clear writing—whether it’s for an email, a résumé, a term paper, or a creative project—is not just writing. As tempting as it can be to consider the job of writing something finished as soon as you’ve done the hard work of getting your words down on the page, one of the best skills you can develop as a writer is the ability to edit your own work, from rewriting sections of a first draft to giving a final polish to your document.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
OCTOBER 31, 2023
In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics.
Blogging From Paradise
OCTOBER 28, 2023
Difficult circumstances. Disappointment. Uncomfortable business interactions. Expectations that appear to have come up short.
Content Marketing Institute
OCTOBER 31, 2023
Marketers are due for an epiphany in 2024. Though speed is the name of the tech game, what won’t you delegate to tech in the name of successful marketing?
Grammarly
NOVEMBER 2, 2023
Non sequiturs are intentionally confusing, which is why birds fly south for the winter. ( Hint: the sentence you just read is one.) To help with this confusion, this guide takes a closer look at the question, “What is a non sequitur?” and spells out how to use non sequiturs in writing. We’ll even include some fun examples of non sequiturs to help you understand how they work.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
NOVEMBER 3, 2023
But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Is building an SEO team even worth it?
Freelance Union
NOVEMBER 2, 2023
Imagine being a dancer. And then you fracture an ankle. Imagine being an artist. And then you injure a hand. Imagine being a public speaker. And then you damage your vocal cords. If you're a freelancer --and a workaholic at that– any of these would feel like a death sentence. But, really, it isn't. It's just a setback. Health issues like these are thankfully, temporary, and can get you back in the grind in --well, a little more time than no time.
Content Marketing Institute
NOVEMBER 3, 2023
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Grammarly
NOVEMBER 3, 2023
Superheroes need supervillains, idealists need realists, brilliant and eccentric scientists need humble lab assistants. This literary balancing act is why we have foils. A literary foil is a character who contrasts with the main character in order to highlight the main character’s attributes. The purpose of the foil is to give the protagonists more color, depth, and nuance.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
NOVEMBER 3, 2023
Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks.
Buffer
OCTOBER 30, 2023
I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.
BKA Content
NOVEMBER 3, 2023
How To Create an SEO Landing Page Is your SEO plan doing all it can for you? If you don’t have strong landing pages for your products and services, your website may be falling short. An SEO landing page provides keyword-optimized information about what you offer your readers. When created and implemented correctly, these pages can draw in new customers, increase sales, and set you up as an expert in your industry.
Grammarly
OCTOBER 31, 2023
A subject is one of the two main grammatical parts of a sentence or clause (the other is the predicate ). The subject is the noun, pronoun, or noun phrase that the sentence is about. It controls the verb of the sentence—either by performing the action that the verb describes or by being described by the verb and the rest of the predicate working together.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
OCTOBER 31, 2023
Updated for tax year 2023. This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] New to small business taxes and all they entail? In this article, we’ll cover some of the most frequently asked small business tax questions, such as what you can and can’t deduct on your tax return, how to save
ThemeIsle
NOVEMBER 3, 2023
In general, Constant Contact offers an all-around solid tool for email marketing. However, its pricing model won't be a good fit for all businesses, and you might be better off with a different tool. It really depends on several variables that we'll explain in this thorough Constant Contact review. The post Constant Contact Review: Honest Pros and Cons in 2023 appeared first on Themeisle Blog.
Quick Sprout
NOVEMBER 2, 2023
You know about mic echo—that irritating phenomenon when your voice and other sounds are repeated back to you on a … The 3 Easiest Ways to Fix Mic Echo Read More » The post The 3 Easiest Ways to Fix Mic Echo appeared first on.
Grammarly
NOVEMBER 1, 2023
In the professional world, email threads are a fact of life. And that’s generally a good thing: When you have an ongoing conversation with a colleague, a developing plan, or recurring conversation topics that you want to keep separated, an email thread is the way to do it. Give your emails extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email thread?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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