Neil Patel
DECEMBER 10, 2019
You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?
Content Marketing Institute
DECEMBER 12, 2019
Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.
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Moz
DECEMBER 9, 2019
Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
ProBlogger
DECEMBER 12, 2019
The post Are Blog Comments Still Worthwhile … Or Are They a Waste of Time? appeared first on ProBlogger. A decade ago, new bloggers were often advised to leave comments on other blogs to start building traffic to their own blog. But is it still worth doing? For years, there’s been a lot of debate in the blogging world about comments. Plenty of big blogs have disabled (and sometimes re-enabled) comments on their blogs , often due to spam or the time spent moderating comments.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 9, 2019
With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading → The post What 8 of the Most Popular TED Talks Can Teach You About Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 10, 2019
How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future? 90 Content Marketing Predictions for 2020 appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 13, 2019
This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading → The post That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
DECEMBER 12, 2019
Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site.".
Moz
DECEMBER 12, 2019
Posted by Roger-MozBot How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here's the thing: it’s absolutely necessary! Not only for you and your team to track progress, but to prove value to your clients as well.
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