Neil Patel
OCTOBER 2, 2020
As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9.
Content Marketing Institute
OCTOBER 1, 2020
Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most. Continue reading → The post Top 17+ Metrics to Evaluate Content Marketing Success appeared first on Content Marketing Institute.
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Moz
SEPTEMBER 27, 2020
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.
ThemeIsle
OCTOBER 1, 2020
It’s also easy to get confused between inbound links, incoming links, and backlinks and think they’re different, when in actuality they’re all the same. In today’s post, we are going to be talking about everything you’d want to know about backlinks so that you can approach your SEO with confidence. The post What Is a Backlink? Everything You Need to Know in 2023 appeared first on Themeisle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
Content Marketing Institute
SEPTEMBER 30, 2020
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now? [New Research] appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ThemeIsle
SEPTEMBER 30, 2020
Choosing the right platform to manage your team and boost productivity will depend on your working preferences. Both G Suite and Office 365 offer excellent cloud-based tools and offline apps. We compare the two for features, price, and customization to help you make an informed decision. The post Google Workspace (G Suite) vs Office 365: Which One Is Better?
Neil Patel
OCTOBER 1, 2020
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.
Content Marketing Institute
SEPTEMBER 29, 2020
Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute.
Moz
SEPTEMBER 28, 2020
Posted by MiriamEllis ? ?. Image credit: DoSchu. “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
OCTOBER 1, 2020
The post How to Structure Your Blog Posts with Subheadings appeared first on ProBlogger. This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s usually the title.). But how many of them have subheadings? Even if you’ve never used them before, chances are you know what they are (especially if you’re a regular ProBlogger reader).
Neil Patel
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Content Marketing Institute
SEPTEMBER 28, 2020
Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading → The post How to Find Writers and Help Them Deliver Successful Content appeared first on Content Marketing Institute.
Moz
SEPTEMBER 29, 2020
Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neil Patel
SEPTEMBER 28, 2020
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
Neil Patel
SEPTEMBER 27, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications.
Neil Patel
SEPTEMBER 29, 2020
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Neil Patel
SEPTEMBER 29, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
OCTOBER 2, 2020
Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at least four review sites?
Neil Patel
OCTOBER 2, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat.
Neil Patel
SEPTEMBER 30, 2020
Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
Neil Patel
SEPTEMBER 28, 2020
You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
SEPTEMBER 26, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unless you’re independently wealthy, most small business owners need a loan at one point or another. From paying for startup costs to expansion projects, equipment, or unexpected incidents, quick access to funding will make it easier for your company to grow.
Neil Patel
SEPTEMBER 28, 2020
According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare. That’s no longer the case. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up.
Neil Patel
SEPTEMBER 30, 2020
Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else will.
Neil Patel
SEPTEMBER 27, 2020
Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1 , you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time. Most businesses need help, though.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
OCTOBER 2, 2020
This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media. Continue reading → The post Don’t Let a Pause Stop You From Doing More [The Weekly Wrap] appeared first on Content Marketing Institute.
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