Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

Neil Patel

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

Marketing 145
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3 Types of Backlinks You Want Your Content to Get (and How to Get Them)

Content Marketing Institute

Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.

Content 144
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Understanding & Fulfilling Search Intent

Moz

Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you ana

Copy 73
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Website Blocked by Facebook? Here’s How to Fix It

ThemeIsle

Is your website URL blocked by Facebook when you try to share it in posts or Messenger? Facebook is a valuable source of traffic, so you don’t want to miss out on the ability for you (and others) to share your site on their Facebook. There are several reasons why your website might be blocked, The post Website Blocked by Facebook? Here’s How to Fix It appeared first on Themeisle Blog.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas

ProBlogger

The post Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas appeared first on ProBlogger. This post is based on episode 84 of the ProBlogger podcast. In last week’s post I talked about the different types of writer’s block I’ve suffered from over the years, such as: having no ideas to write about. having too many ideas to write about. continually being distracted. starting posts, but never finishing them.

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Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Content Marketing Institute

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading → The post Content Can Perpetuate Racism and Inequity. It’s Time to Do Better appeared first on Content Marketing Institute.

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19 Online Business Ideas: Money Making Ideas That Work in 2022

ThemeIsle

Whether it’s for a secondary income or a plan to replace the day job, everybody wants to have an online business. Working from home, working while you travel, earning money when you’re not even at work, these are all potential benefits of running an online business. But how can you decide what, out of the. The post 19 Online Business Ideas: Money Making Ideas That Work in 2022 appeared first on Themeisle Blog.

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15 Resources to Help You Check Your Content Marketing Now

Content Marketing Institute

About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing. Continue reading → The post 15 Resources to Help You Check Your Content Marketing Now appeared first on Content Marketing Institute.

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No Need to Survey, You Already Have Data for Great Storytelling [Examples]

Content Marketing Institute

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.

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The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Posted by MiriamEllis. Image credit: Kenneth Leung , Michael Coghlan. “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

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Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.