Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything.

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Content Marketing Retail Marketing Storytelling 111

ProBlogger

JUNE 14, 2018

Today’s post is by ProBlogger Writing Expert Ali Luke. The most important words in your post are the 6–10 words in the title (also known as the headline). These words determine whether or not the rest of your post ever gets read. They can guarantee failure, or give your post a great shot at success. And yet many bloggers treat their title as an afterthought.

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Blog Post Post Writing Blogging 51

Content Marketing Institute

JUNE 14, 2018

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day. How?

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Ads Content Entertainment Promotion 112

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. That is half the battle.

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Concept Social Media Creativity Content Marketing 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use PR-centered metrics to show the “value” of your content, your content marketing program dies a little bit. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

ProBlogger

JUNE 11, 2018

Everything You Need to Know About Getting Started with Email. Have people been telling you for years that you need to create an email list for your blog? Is it time to finally bite the bullet? Let’s talk about email – how to get started, email providers, types of messages, opt-ins, and sequences or auto-responders. When it comes to choosing an email provider, s tart simple You don’t need all the bells and whistles.

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Promotion Blogging Blog Blogger 48