Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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AI-Generated Content: Friend or Foe for Content Creators?

Content Marketing Institute

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.

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The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

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How to Do an SEO Audit: 16 Technical SEO Audit Examples and Checklists

Kristi Hines

Do you know how much traffic your website receives from search engines? Search engines drives over 50% of traffic to websites in most industries, according to GrowthBadger. In this post, I’ll explain SEO audits and give you 16 examples and checklists to use. What is an SEO audit? An SEO audit is the process of analyzing a website for problems with technical search engine optimization.

SEO 130
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How to Get Results from Broken Link Building

Moz

A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the exact process you can use to get results with broken link building.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Content Marketing Institute

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.

SEO 144
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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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How to Make Newsworthy Content

Moz

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.

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How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Content Marketing Institute

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading → The post How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes appeared first on Content Marketing Institute.

Copy 144
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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Neil Patel

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.

Marketing 140
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40 Ways to Find Freelance Writing Jobs

Kristi Hines

Are you looking for freelance writing jobs? The following are over 40 ways to find high-paying freelance writing jobs, including local jobs, job search engines , job boards, and advanced Google searches. Jobs Near Me on Craigslist. If you live in one of the following US cities, you can check for local freelance writing jobs. Don’t live near one of these areas?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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The Importance of Eye Contact for Effective Virtual Selling

David Meerman Scott

In the past 18 months, virtual selling has exploded as in-person sales became difficult because of the pandemic. Tools like Zoom and Teams are great, however most salespeople aren’t using them correctly, limiting the effectiveness of their sales messages. Specifically, salespeople must talk directly to the camera rather than staring at the person on the screen they are talking to virtually.

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Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

Content Marketing Institute

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you. Continue reading → The post Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News) appeared first on Content Marketing Institute.

Marketing 133
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Customer Satisfaction: Benefits, Examples & Importance

Neil Patel

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?

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8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building

Moz

How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go from here? We asked eight link building experts their thoughts on this very question, as well as what our readers can do to stay ahead of the link building curve!

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Cool Tool for Monetizing Your Facebook Group

ProBlogger

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. (Disclaimer: This article contains affiliate links, which means I get a commission if you make a purchase by following one my links). Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes.

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How to Build the Best Relationship With Freelance Content Creators [New Research]

Content Marketing Institute

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading → The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute.

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How to Create the Perfect Business Slogan

Neil Patel

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a slogan? Probably. Here’s why. What Is the Purpose of a Business Slogan?

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How to Hire the Best Possible Local SEO Agency for Your Business

Moz

The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you with tips for finding just that kind of agency, to help you to take your local business on the best possible trek into the future.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Mens, womens, childrens?

Grammar Underground

The only thing harder than plural possessives like kids' is irregular plural possessives like children's. Here's how to put the apostrophe in the right place. The post Mens, womens, childrens? first appeared on Grammar Underground with June Casagrande.

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How to Use Google Discovery Ads

Neil Patel

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin.

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How to Use LinkedIn’s Social Selling Index Like a Pro

Neil Patel

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score.

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How to Use Google Alerts for PPC Research

Neil Patel

With over 267 million individual visitors , Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. How can you do this?

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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This headline didn't prove the Oxford comma is superior — it proved it's not

Grammar Underground

The Cult of the Oxford Comma reared its ugly head recently on Twitter when an obscure California attorney tweeted an example of the Oxford comma’s supposed superiority. The tweet was an image of a Politico headline: “How Harry Reid, a Terrorist Interrogator and the Singer From Blink-182 Took UFOs Mainstream.” Above the image was the lawyer’s commentary: “And always remember to use the Oxford comma, kids.”.

IT 40