Express Writers
DECEMBER 17, 2024
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Backlinko
DECEMBER 17, 2024
Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the sites normal navigation, meaning users and search engines cant find them by browsing or crawling your website. However, users and search engines can still find them through external links or direct URL access. This means Google can still index them (more on that soon).
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David Meerman Scott
DECEMBER 17, 2024
In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?
Nick Ursborne
DECEMBER 18, 2024
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but Im happy with what we finally came up with.] This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Make a Living Writing
DECEMBER 14, 2024
Want to get paid to write in the health and wellness niche? Pitch these fresh 21 markets to connect with prospects and land more freelance work. Even before the pandemic, demand for content in this niche was growing. And it’s not just health magazines. You can get paid to write about health and wellness for: Local, regional and national health and wellness magazines University and hospital publications Trade pubs and association magazines Gyms, supplement companies, fitness equipment busin
Enchanting Marketing
DECEMBER 17, 2024
Whats your most valuable lesson of 2024? At the end of each year, I reflect on what I’ve learned. I’m less interested in achievements, more interested in intangible benefits. How do I become a better human? This year, I’ve struggled to pinpoint just one lesson because it feels like it’s been a year of relearning and reinforcing several life lessons.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Hoth
DECEMBER 17, 2024
Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.
Ahrefs
DECEMBER 16, 2024
But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time.
Express Writers
DECEMBER 19, 2024
There is a very high chance you are reading these posts on your smartphone. Smartphone usage is increasing, right along with smartphone capabilities. Phones have changed so much over the years. In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Now, you have the entire internet at your fingertips.
Grammarly
DECEMBER 17, 2024
For the past 15 years, Grammarly has been committed to improving students written communication. Strengthening basic writing skills will significantly impact academic and professional success, even in the new AI era. Grammarly offers AI writing support as you write, helping you stay in the flow and ensure that your most authentic voice comes through.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
DECEMBER 20, 2024
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
Ahrefs
DECEMBER 19, 2024
I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.
Freelance Union
DECEMBER 19, 2024
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers.
Grammarly
DECEMBER 16, 2024
Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Claude AI vs. ChatGPT How to use Claude AI Advantages of Claude AI Disadvantages of Claude AI Conclusion What is Claude AI?
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
DECEMBER 19, 2024
You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.
Ahrefs
DECEMBER 17, 2024
In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns.
Backlinko
DECEMBER 19, 2024
Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Consider the following: Features: Which aspects of your competitors business are you looking to analyze?
Content Hacker
DECEMBER 16, 2024
Master the art and science of AI-driven content with Content Hacker. Learn SEO, content, and AI.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
DECEMBER 18, 2024
Instagram ended hashtag following this week. Some experts say its time to rethink your brands hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
Ahrefs
DECEMBER 18, 2024
In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Heres a tool that needs little introduction.
Blogging From Paradise
DECEMBER 16, 2024
Conquering blogging resistance comes part and parcel with your experience. Everyone faces obstacles sometimes.
Ben Settle
DECEMBER 14, 2024
About 14 years ago during the week between Christmas and New Years, I decided Id had enough of client work. I was doing a lot of copywriting for others at the time. But I grew tired of it and wanted to be my own client. So I sat down during that week and hammered out a detailed plan to build out a business selling info products and supplements to a male health-related niche.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
AIIP
DECEMBER 17, 2024
By Denise Carter In today’s interconnected world, virtual networking has become an essential skill for professionals across industries. As businesses expand globally and remote work is holding ground, the ability to forge meaningful connections online is crucial for career growth and business success. Why Virtual Networking Matters The global business environment demands adaptability and the Read More » The post Mastering Virtual Networking at AIIP25: A Key Skill in the Global Busines
Ahrefs
DECEMBER 17, 2024
It wasnt just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday.
Blogging From Paradise
DECEMBER 20, 2024
I routinely share posts detailing practical tips to follow for aspiring full-time bloggers. Most become my popular posts.
Grammarly
DECEMBER 18, 2024
K-nearest neighbors (KNN) is a foundational technique in machine learning (ML). This guide will help you understand KNN, how it works, and its applications, benefits, and challenges. Table of contents What is the k-nearest neighbors algorithm? How does KNN work? Difference between k-nearest neighbors and other algorithms How is KNN used in machine learning?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Freelance Writing Jobs
DECEMBER 18, 2024
I like completing my Christmas shopping list earlythe first week of December at the latest, but life happens, and sometimes, we have one or two left with barely a week before the 25th. If you’re like me, and you still need to get that perfect (albeit last-minute) gift for your writer friend , then here are 12 (the magic number during this season) gifts for writers that will arrive before Christmas (if you order now).
Backlinko
DECEMBER 19, 2024
Blogging can be a fun pastimeor it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, Ill teach you how to start a blog that attracts and converts visitors. Including a month-by-month timeline of exactly what to do and when to do it.
Blogging From Paradise
DECEMBER 18, 2024
Researching before blogging verifies the accuracy of your content. Credible bloggers share proven information obtained from reliable sources.
BKA Content
DECEMBER 19, 2024
10 of the Best Law Firm SEO Consulting Services in 2025 Over 25% of consumers use a search engine or online reviews to find lawyers, but with over 150,000 law firms in the United States alone, attorneys face significant competition. To connect with the right clients and stand out online, law firms need to take search engine optimization seriously. How can you find the best law firm SEO consultants for your budget and goals?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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