Neil Patel
MARCH 19, 2019
I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.
Content Marketing Institute
MARCH 19, 2019
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading → The post Calculate Your Influencer Marketing ROI in 5 Steps appeared first on Content Marketing Institute.
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Moz
MARCH 18, 2019
Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.
ThemeIsle
MARCH 22, 2019
What is a blog? In simplest terms, it’s a website where you’re regularly posting new content. Often you will see the terms blog and website used interchangeably. However, a blog and a website are very different concepts and if you want to create a successful blog or website, or both, then you need to be. The post What Is a Blog? Plus How Blogs and Websites Are Different appeared first on Themeisle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Contented
MARCH 21, 2019
In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued. If you look after a website with hundreds or even thousands of pages, you probably know what I mean. In the web or communications team, you can spend your days pulling your hair out, policing and rewriting digital content, that is not fit for purpose.
Content Marketing Institute
MARCH 21, 2019
Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags ( ) to get your content found. Continue reading → The post What the H? How to Make Your Tags Matter in SEO appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
MARCH 21, 2019
The post How to Overcome Failure in Six Powerful Steps appeared first on ProBlogger. This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business. If you’ve never failed then you’ve probably stayed in your comfort zone.
Content Marketing Institute
MARCH 22, 2019
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading → The post Client and Content Agency Share Insider Tips to Successful Relationship appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 20, 2019
Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 18, 2019
Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading → The post How to Smash Silos and Better Integrate Marketing Teams appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
MARCH 21, 2019
Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your
Moz
MARCH 19, 2019
Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day.
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