Sat.May 06, 2023 - Fri.May 12, 2023

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Clients are Checking for AI-Generated Content and Accusing Freelance Writers

Elna Cain

Picture this: You finally landed a freelance writing client, and you’re ecstatic. You go through the onboarding process with your new client, and they give you a content brief in the next few days. So you get to work. You write the content and source examples and use Grammarly to check for errors. You go the extra mile and get your friend to proofread it over and finalize your article.

Freelance 261
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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

It’s one of the most asked questions in my inbox … Why is writing so hard? And variations of that question: What should I do when the words don’t flow? How can I get my thoughts on paper? What are the routines that make writing easier? I always try to help people out. But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful.

Writing 308
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The Future of Content is Parasocial

Kayleigh Moore

Think about the content you seek out in your free time. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. (Wait…does anyone else do this?

Content 190
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Your personal brand is a fictional character. So make it a good one.

Nick Ursborne

As a freelancer or other type of solo professional, you doubtless worry about how you can stand out among so many competitors. You write articles. You send Tweets. You keep in touch on Facebook and LinkedIn. But so does everyone else. So how can you separate yourself from the crowd? One way is to present yourself as being a little larger than life. A little out of the ordinary.

Brand 130
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 145
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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Content Marketing Institute

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Marketing 127

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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

SEO 127
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How to Build Your Personal Brand in Content Marketing

Contently

As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients.

Brand 123
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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

Website 127
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How to Write a Great Executive Summary

Grammarly

In business, a lot of information is conveyed through lengthy, comprehensive documents like white papers, business plans, case studies, and research reports. A lot of money and other resource investments are on the line in most business decisions, so leaders and investors need to understand every factor and variable involved before making those decisions.

Writing 116
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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25 Types of Content You Can Use for Content Marketing

Ahrefs

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process.

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What Patients Expect From Healthcare Organizations in 2023

Contently

Healthcare marketers face the ever-growing challenge of maintaining patient privacy in a world where data reigns supreme. That’s one of the reasons healthcare organizations have avoided adopting emerging tech into their patient and marketing processes until years (and sometimes decades) later than other industries. However, the seismic shifts from the pandemic and the increased use of AI have fundamentally changed how consumers interact with brands — especially when it comes to healthcare.

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When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

Content Marketing Institute

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.

IT 116
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A Guide to Noun Clauses

Grammarly

A noun clause is a type of subordinate clause (dependent clause) that acts as a noun in a sentence. Most of the time noun clauses begin with a relative pronoun like what or whatever. In this noun clause example, “I like who you are,” the noun clause “who you are” acts as a single noun, specifically the direct object for the verb like. Noun clauses are considered advanced English because they can get a little confusing.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Affiliate Marketing For Beginners: What It Is + How to Succeed

Ahrefs

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024.

Marketing 112
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The State of Freelance Isn’t Free

Freelance Union

Policy change is in the air for US freelancers! Freelance Isn’t Free Law is already in effect in New York City , Seattle , and Minneapolis and continues to move across the country with recent legislative wins in Los Angeles and Columbus, Ohio. Now, New York has re-introduced the statewide bill and California,  New Jersey, Illinois, Kansas, and Missouri also have similar proposals on the docket for this year.

Freelance 112
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Content Marketing Deserves More Respect From In-House Agencies

Content Marketing Institute

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.

Agency 114
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20 Idioms About Money

Grammarly

Understanding and using idioms is one of the easiest ways to sound like a native English speaker, especially when it comes to idioms about money. Money idioms can be heard at the bank or during budget negotiations, job interviews, and everyday conversations that may not even be about finances. While these cultural phrases are easily understood by native speakers, language learners may be tripped up by their meaning.

Banking 116
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple

ContentWriters

Spotify, arguably the most popular music streaming platform in the world, has been growing rapidly since its inception in 2008. The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105
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How to Hire a Link Building Agency: A Step-by-Step Guide

Ahrefs

If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality one can get the results you need without the headaches.

Agency 98
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Generative AI And The Indie Author Community With Michael Anderle And Dan Wood

The Creative Penn

What are the implications of generative AI for the indie author community? How can we make choices for our own creative business while respecting the decisions of others? Dan Wood (Draft2Digital) and Michael Anderle (20BooksTo50K, LMBPN) and I discuss our recommendations for the way forward. In the intro, Ingram Spark offers free title setup and revisions (up to 60 days); Findaway Voices cuts Spotify distribution fee ; Lessons learned from selling a million books ; Go Wide or Run Away or Amazon

Retail 98
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A Guide to Tone Indicators: How They Work and How to Use Them

Grammarly

Have you ever accidentally offended someone over text message? It happens. Unlike in speech, tone can be hard to convey and detect in written communication. Once you hit send, it’s up to the recipient to interpret your tone. This is where tone indicators come into play. Tone indicators are simple symbols or letter combinations that show what sentiment a message is meant to express.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Affect vs Effect: How to Choose the Right Word for Your Writing

The Write Life

Ever sat down to write a piece of text and found yourself stuck on whether to use effect or affect ? You’re not the only one! In fact, learning the difference between affect vs effect is one of the most common questions people have, which is understandable seeing as they can both be verbs and nouns, and their meanings can overlap—triple threat! Table of Contents Here’s how to remember affect vs effect Affect vs Effect in a Sentence Examples of When to Use Affect vs Effect Using Effect a

Medical 98
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Leveraging the Cons of Outsourcing Your Content Marketing Strategy

Article Writing

Content marketing generates upwards of 3x more traffic than traditional marketing, among a gazillion other benefits. Maybe a gazillion is a bit of an oversell. If you’re still hesitating to jump on board to outsourcing your content marketing because of the potential failures, here are some ways to turn the potential Cons into advantages. Because telling your story the right way will captivate the world, build your brand, and grow your business.

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The Value of SEO Optimization for Both WordPress and Shopify

BKA Content

The Value of SEO Optimization for Both WordPress and Shopify As you build and manage your e-commerce website, establishing a powerful online presence is crucial in today’s competitive market. It’s estimated that over 20% of all retail purchases will occur online in 2023. That means you must be at the forefront of design, search engine optimization, and organic marketing to effectively boost your online store’s visibility and attract potential customers.

SEO 95
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“Proceed” vs. “Precede”: What’s the Difference?

Grammarly

There are a lot of confusing words out there: homophones like affect and effect , different tenses of the same word like choose and chose , or the grammatically challenging who vs. whom. Another particularly puzzling pair of words is proceed and precede. These two words have similar pronunciations and similar meanings. Proceed refers to a forward motion, while precede refers to one thing coming before another.

Education 102
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace

Jasper

On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.

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What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

Are you wondering how to elevate your content writing game? You’ve landed at the right place. In the ever-evolving digital world, mastering the art of content writing is crucial — but how can you stand out? Here’s the deal. We’re about to take a deep dive and unveil its mysteries by sharing actionable tips that have worked wonders for industry experts.

Writing 91
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Build an AIO Writing Agency with Insane Profit Margins: Here’s How

Content Hacker

Are you a writer, a freelancer, a marketer, or an agency? Are you leveraging AI yet in your business? If the answer is “no”… You should be. Artificial intelligence could be your ticket to insane profit margins. I know because I was once a writing agency owner. That agency ran on 100% human power, and it took us 7 years to reach 50% profit margins.

Agency 90
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The Power of Diversification: How Freelance Writers Can Earn Extra Income from Multiple Gigs

Freelance Writing Jobs

As a writer, you probably focus on a few niches, but this doesn’t mean that you must stick to a single source of revenue. Anyone with financial smarts will tell you that you need to diversify your income stream and should never rely on one source of revenue. How do you go about securing multiple gigs? Here are some ways freelance writers can earn extra income from multiple gigs. 1.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.