How to Build a Style Guide
Kayleigh Moore
MAY 6, 2022
Can you put out quality content without a documented style guide? The answer, as always, is: It depends. BUT : I will say that if you’re hiring freelance writers who are external to your organization (or if you’re having people across various departments write for a company), it is hard. Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.
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