Sat.Apr 30, 2022 - Fri.May 06, 2022

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How to Build a Style Guide

Kayleigh Moore

Can you put out quality content without a documented style guide? The answer, as always, is: It depends. BUT : I will say that if you’re hiring freelance writers who are external to your organization (or if you’re having people across various departments write for a company), it is hard. Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.

Freelance 130
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New Release Spotlight: Kirsten Watson

Rachelle Gardner

Happy book release to Kirsten Watson ! As a mom of seven kids, wife of a professional athlete and cohost of a popular podcast, Kirsten is often asked by other women, “How do you do it?” They see her with her hands full and wonder, What keeps her going—and smiling—with everything she’s juggling? Kirsten’s answer begins with a simple first step: take a breath.

IT 130
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7 Ways To Reduce The Size Of PDF Files

Blogging Wizard

How do you reduce PDF size without degrading quality? You’ve probably compressed a few images and videos here and there as a way to save on space. What you may.

Website 130
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10 Timeless Persuasive Writing Techniques

CopyBlogger

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.

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Types Of Conjunctions – Your One-Stop Guide To How To Use Them

Content Writing

In present-day English, there are many types of conjunctions to use. Conjunction is part of speech that creates a sentence and allows you to connect words, clauses, and terms collectively. Types of conjunctions had been an essential part of English grammar. Knowing a list of conjunctions or the conjunction examples list will assist you not only be clear with your sentences but additionally sound more knowledgeable.

More Trending

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How to Incorporate Superior Website Content into Your Site

iWebContent

The longer you can keep people on your website, the greater the chances are of them becoming a customer. But what really keeps them interested in a website? Too many people think color schemes, themes, and other fancy features are most important. In reality, those things are just a bonus and it’s actually the content itself that keeps them interested.

Website 52
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What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Content Marketing Institute

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.

Marketing 121
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50 Easily Confused Words to Watch Out For

Grammar Underground

Stationary and stationery, breath and breathe, dessert and desert, compliment and complement: Here are the words that can cause errors even if you know better. The post 50 Easily Confused Words to Watch Out For first appeared on Grammar Underground with June Casagrande.

Copy 40
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4 Tips for Managing Multiple Clients as a Freelancer

Freelance Writing Jobs

Freelancers know too well the struggles of landing a client. That’s especially true for newer and intermediate freelancers. Therefore, when an opportunity to bag multiple clients comes along, most freelancers will always embrace it. Unfortunately, managing multiple clients is not an easy task. It requires a great deal of organization and prioritization.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Giving Underperforming Posts a Second Chance with Updates

ProBlogger

The post Giving Underperforming Posts a Second Chance with Updates appeared first on ProBlogger. Photo by Jeffrey F Lin on Unsplash. If at first you don’t succeed, try, try again… Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face?

Post 42
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Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

Content Marketing Institute

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.

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Italics or quotation marks for movie and book titles?

Grammar Underground

When you’re writing titles of movies, books and other compositions, you usually have a choice between using italics and putting them in quotation marks. Associated Press style says to put movie and book titles in quotation marks. “Star Wars.” “Slaughterhouse Five.” That makes sense when you consider that AP is a news writing style and early printing presses could not make italics.

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8th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Giving Underperforming Posts a Second Chance with Updates

ProBlogger

The post Giving Underperforming Posts a Second Chance with Updates appeared first on ProBlogger. Photo by Jeffrey F Lin on Unsplash. If at first you don’t succeed, try, try again… Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face?

Post 26
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3 Ways To Use PR To Win Media Attention for Your Content [Examples]

Content Marketing Institute

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.

Media 102
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To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Content Marketing Institute

Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.

Content 93