Enchanting Marketing
JUNE 20, 2023
I used to be a champion procrastinator. I wanted to write. I loved writing. But still … I’d do anything to delay writing. Until a deadline came close. And then adrenaline would fuel a writing session, often late at night. It was stressful, and I hated myself for all the delays. Why was I wasting so much time? Some people say: Just put your bum on a seat and write.
Credible Content
JUNE 19, 2023
Can ChatGPT completely replace content writers? Clients are increasingly asking whether I use ChatGPT to write articles and blog posts. It shows that they are aware that lots of content and copy are being written using ChatGPT. Of course, the clients who think that ChatGPT is good enough for them, don’t contact me. Those who contact me despite the fact that they know what ChatGPT can do, fall into two categories: They cannot figure out how to use ChatGPT to get content they’re looking for.
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Credible Content
JUNE 23, 2023
What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency. Although it may inform and educate, that is not the primary purpose.
David Meerman Scott
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Grammarly
JUNE 20, 2023
Everyone knows the farther you get from the top of the page of Google, the weirder the internet becomes. That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? The best strategy is SEO writing. Why is SEO writing important? It gets your online content to the top of search engine results so more people see it.
Jane Friedman
JUNE 22, 2023
Photo by Kieran Murphy on Unsplash Today’s post is by author and website designer Camilla Monk ( @camilla_monk ). I come with terrible news for you: the average visitor spends on 54 seconds on a webpage, and more than half of them will visit nothing but your homepage. That’s a pretty short window to turn visitors into readers, buyers, or subscribers.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
JUNE 21, 2023
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page.
Blogging From Paradise
JUNE 20, 2023
Content makes your blog go. At the end of the day, blogs are a collection of posts.
Jane Friedman
JUNE 21, 2023
Photo by Thiago Matos Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, July 12 for the online class Write Powerfully in Deep Third POV. I was on a writer’s forum recently where an author asked for examples of books told from a deep third-person point of view. Among the many lively, helpful, and some not-so-helpful comments was one writer who opined that there was no such thing as deep third-person POV—that it was simply limited third with more character insi
Content Marketing Institute
JUNE 20, 2023
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Agency Content Writer
JUNE 23, 2023
Are you tired of writing content for your website and blog and not getting results? Me too! That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.
Credible Content
JUNE 19, 2023
Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Improve your search engine rankings. Generate more leads and sales. Build sustainable relationships with your audience.
Jane Friedman
JUNE 20, 2023
Photo by Akhilesh Sharma on Unsplash Today’s post is excerpted and adapted from the recently published Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters by Josh Bernoff ( @jbernoff ). Negotiation expert Fotini Iconomopoulos described writing chapters for what was to become her bestselling book Say Less, Get More , as “a soul-crushing experience.
Content Marketing Institute
JUNE 21, 2023
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Blogging From Paradise
JUNE 21, 2023
When you blog for 15 years you make discoveries in year 15 that seem obvious in year 1.
Credible Content
JUNE 18, 2023
15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. It involves crafting compelling messages, headlines, calls to action, and persuasive arguments that appeal to the target audience’s emotions, desires, and pain points.
Grammarly
JUNE 23, 2023
The terms former and latter are used to distinguish between two things mentioned in a sentence. The rules for using former versus latter in your writing are straightforward compared with other tricky words : Former directs us to the first of the two things, and latter directs us to the second (or last) of them. To avoid confusion, don’t use former or latter when writing about more than two things.
Content Marketing Institute
JUNE 23, 2023
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
JUNE 19, 2023
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success.
Blogging From Paradise
JUNE 22, 2023
I finally made my way to the Far East. Of course I have spent years in Southeast Asia.
Grammarly
JUNE 22, 2023
Anyone can have an opinion about a book (loved it, hated it, page-turner, total drag), but the ability to substantiate and evaluate that opinion is the work of literary criticism. Literary criticism is the interpretation, analysis, and judgment of a piece of literature. Not only is literary criticism an important form of cultural production, but learning how to read and write literary criticism can broaden your worldview and deepen your connection to writing and literature.
Freelance Union
JUNE 21, 2023
Have you ever had an a-ha moment? That split-second when something previously unclear, frustrating, even confounding, suddenly makes sense. 💡 You feel a rush of energy, clarity, and exhilaration as new avenues and possibilities open up to you. I’ve heard clients describe these moments as divine downloads, a random neuron firing, and even the voice of God speaking to them.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
JUNE 22, 2023
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is.
Blogging From Paradise
JUNE 18, 2023
Skilled bloggers succeed. However, most bloggers do not intentionally develop their blogging skills. Some write only to publish blog posts.
Grammarly
JUNE 20, 2023
Whether your users are writing short paragraphs or pages of text, you can integrate the Grammarly Text Editor SDK to suggest improvements for grammar, clarity, and more. To offer the same high-quality experience no matter the word count, the Grammarly for Developers engineering team is always seeking out ways to optimize the SDK’s performance. In this article, we’ll cover three techniques the team uses to speed up the SDK and Text Editor Plugin so suggestions render quickly.
Freelance Union
JUNE 20, 2023
If you need dental coverage benefits right away, look for dental insurance with no waiting periods like DHMO plans. Dental insurance can help you be prepared for any dental emergencies that arise – but those emergencies aren’t going to wait six to 12 months for your benefits to kick in and your waiting period to end. If you have a dental emergency, you may want a plan with no waiting periods.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ann Handley
JUNE 17, 2023
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial
Blogging From Paradise
JUNE 23, 2023
Content makes your blog go. Brainstorming blog post ides puts the content creation process into motion. Sometimes, ideas seem not to flow.
Grammarly
JUNE 23, 2023
The onset of generative AI has led to a wave of development and investment unlike any we’ve seen in recent years. With all the interest and excitement also comes a healthy amount of skepticism—especially among enterprise leaders who must weigh the benefits of generative AI against the risks of a still-burgeoning technology. Grammarly hosted a panel discussion with AI leaders to learn what’s truly possible when humans and AI collaborate in the workplace.
Freelance Union
JUNE 19, 2023
Are you one of the nearly 1.5 million people across the country who has an outstanding 2019 tax return? If so, you only have a few weeks to claim your refund before the July 17, 2023, deadline after which your unclaimed refund will vanish. According to the IRS, there are almost $1.5 billion in refunds that are unclaimed because taxpayers have not filed their 2019 tax returns yet.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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