Enchanting Marketing
JUNE 20, 2023
I used to be a champion procrastinator. I wanted to write. I loved writing. But still … I’d do anything to delay writing. Until a deadline came close. And then adrenaline would fuel a writing session, often late at night. It was stressful, and I hated myself for all the delays. Why was I wasting so much time? Some people say: Just put your bum on a seat and write.
Credible Content
JUNE 19, 2023
Can ChatGPT completely replace content writers? Clients are increasingly asking whether I use ChatGPT to write articles and blog posts. It shows that they are aware that lots of content and copy are being written using ChatGPT. Of course, the clients who think that ChatGPT is good enough for them, don’t contact me. Those who contact me despite the fact that they know what ChatGPT can do, fall into two categories: They cannot figure out how to use ChatGPT to get content they’re looking for.
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Credible Content
JUNE 23, 2023
What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency. Although it may inform and educate, that is not the primary purpose.
David Meerman Scott
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Grammarly
JUNE 20, 2023
Everyone knows the farther you get from the top of the page of Google, the weirder the internet becomes. That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? The best strategy is SEO writing. Why is SEO writing important? It gets your online content to the top of search engine results so more people see it.
Agency Content Writer
JUNE 23, 2023
Are you tired of writing content for your website and blog and not getting results? Me too! That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
JUNE 21, 2023
Photo by Thiago Matos Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, July 12 for the online class Write Powerfully in Deep Third POV. I was on a writer’s forum recently where an author asked for examples of books told from a deep third-person point of view. Among the many lively, helpful, and some not-so-helpful comments was one writer who opined that there was no such thing as deep third-person POV—that it was simply limited third with more character insi
Content Marketing Institute
JUNE 22, 2023
SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.
Ahrefs
JUNE 21, 2023
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page.
Credible Content
JUNE 18, 2023
15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. It involves crafting compelling messages, headlines, calls to action, and persuasive arguments that appeal to the target audience’s emotions, desires, and pain points.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
JUNE 22, 2023
Photo by Kieran Murphy on Unsplash Today’s post is by author and website designer Camilla Monk ( @camilla_monk ). I come with terrible news for you: the average visitor spends on 54 seconds on a webpage, and more than half of them will visit nothing but your homepage. That’s a pretty short window to turn visitors into readers, buyers, or subscribers.
Content Marketing Institute
JUNE 20, 2023
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Grammarly
JUNE 23, 2023
The terms former and latter are used to distinguish between two things mentioned in a sentence. The rules for using former versus latter in your writing are straightforward compared with other tricky words : Former directs us to the first of the two things, and latter directs us to the second (or last) of them. To avoid confusion, don’t use former or latter when writing about more than two things.
Ahrefs
JUNE 22, 2023
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
JUNE 20, 2023
Photo by Akhilesh Sharma on Unsplash Today’s post is excerpted and adapted from the recently published Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters by Josh Bernoff ( @jbernoff ). Negotiation expert Fotini Iconomopoulos described writing chapters for what was to become her bestselling book Say Less, Get More , as “a soul-crushing experience.
Content Marketing Institute
JUNE 21, 2023
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
Ann Handley
JUNE 17, 2023
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial
Ahrefs
JUNE 19, 2023
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The Creative Penn
JUNE 19, 2023
How can Bookfunnel help authors reach more readers, sell more books, and sell direct? Damon Courtney outlines features of Bookfunnel that you might not know about. In the intro, Hello Books and Written Word Media have joined forces for promo stacking ; Call to Action (CTA) tips [ ALLi ]; my free Author Blueprint ; Bundle for writers [ Storybundle ].
Content Marketing Institute
JUNE 23, 2023
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
BKA Content
JUNE 22, 2023
How To Keep Up With SEO Maintenance and Why It Matters About 68% of online experiences start with a search engine, but only 0.63% of results on the second page get clicked. Search engine optimization ensures that your content reaches the front page of results. However, SEO isn’t something you can do one time and forget about it. Ongoing SEO maintenance is necessary to ensure you stay on the front page.
Contentwriting
JUNE 18, 2023
Introduction In today’s business landscape, entrepreneurs need to be masters in propelling start-ups’ digital marketing strategies. Unless start-ups have significant valuable insights and strategies to optimize their online presence, they won’t succeed. In this article, we will delve into the steps involved in developing a winning digital marketing strategy.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
JUNE 22, 2023
Anyone can have an opinion about a book (loved it, hated it, page-turner, total drag), but the ability to substantiate and evaluate that opinion is the work of literary criticism. Literary criticism is the interpretation, analysis, and judgment of a piece of literature. Not only is literary criticism an important form of cultural production, but learning how to read and write literary criticism can broaden your worldview and deepen your connection to writing and literature.
Freelance Union
JUNE 20, 2023
If you need dental coverage benefits right away, look for dental insurance with no waiting periods like DHMO plans. Dental insurance can help you be prepared for any dental emergencies that arise – but those emergencies aren’t going to wait six to 12 months for your benefits to kick in and your waiting period to end. If you have a dental emergency, you may want a plan with no waiting periods.
Smart Blogger
JUNE 20, 2023
Ready to breathe some fresh air into your brand? These marketing strategy examples are exactly what you need! You know that feeling when you’re just stuck in a rut? Like, “What’s next?” Well, friend, we’ve got your back. From guerrilla tactics that’ll make you feel like a cunning ninja, to social media campaigns that’ll turn you into an online rockstar — we’ve cherry-picked the cream of the crop.
Make a Living Writing
JUNE 23, 2023
Some would say that blogging is dead. But with all the ways to monetize a blog in this day and age, that’s just not true. Blogging is still just as relevant as it was before, and this idea that it’s “over” only comes from the fact that other mediums of making money online have come to be. But if writing is your preferred medium, there are plenty of ways to make money from your writing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
JUNE 21, 2023
When somebody else finds a grammar mistake in your work, it can be embarrassing. But don’t let it get to you—we all make grammar mistakes. Common grammar mistakes include punctuation and syntax errors and incorrect word choices. Grammar mistakes often make it difficult for readers to understand a piece of writing; this is why writers should try to avoid them.
Freelance Union
JUNE 21, 2023
Have you ever had an a-ha moment? That split-second when something previously unclear, frustrating, even confounding, suddenly makes sense. 💡 You feel a rush of energy, clarity, and exhilaration as new avenues and possibilities open up to you. I’ve heard clients describe these moments as divine downloads, a random neuron firing, and even the voice of God speaking to them.
Smart Blogger
JUNE 20, 2023
Looking to become a master of ChatGPT prompts? You’re in the right place! In this guide, we’ll share 25 of the best ChatGPT prompts and strategies to unleash your genius. From practical techniques to advanced-level strategies, we’re going to cover it all. So, ready to get the most out of your AI experience? Let’s dive right in!
Publishing Trends
JUNE 23, 2023
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who has been named as the head of The Academy of American Poets ? How have audiobook trends changed in recent years? Why should we be worried about lawsuits targeting public libraries in Texas ?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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