Content Marketing Institute
NOVEMBER 30, 2017
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue.
ProBlogger
NOVEMBER 28, 2017
Today on the blog we have a case study from one of our readers. Or rather one of our podcast listeners, as it was a tip in a particular podcast that spurred on today’s guest author to make some significant changes to her blog over the course of a year. I hope you enjoy Kelly Dunning’s story, and her insights and advice on how she has made the most of one simple habit to banish the guilt of not posting and rediscover her passion for her travel blog Global-Goose.com.
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Content Marketing Institute
NOVEMBER 28, 2017
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support.
Content Marketing Institute
NOVEMBER 26, 2017
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From email subscribers to Facebook, Twitter, LinkedIn followers, and more.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 1, 2017
How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.
Content Marketing Institute
NOVEMBER 25, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. In this final regular episode, Robert ponders the nature of doing nothing (and doing it well). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
NOVEMBER 27, 2017
Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. Goal setting is really important in any venture. Without goals, your actions tend to be aimless and random. By setting something specific to aim at, you’ll be motivated and more focused in your efforts.
Content Marketing Institute
NOVEMBER 27, 2017
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine , you might be able to churn out three to four pieces a week provided you don’t do anything else.
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