Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.) In other words, I’ll never just start writing based on the output of GPT-4 alone.

Copy 203
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7 SEO Copywriting Tips To Engage Readers And Rank

CopyBlogger

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

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I Received Conflicting Advice on My Query Letter. What Now?

Jane Friedman

Photo by Thirdman Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. FINAL DEADLINE: Friday, Sept. 15th for the 2023 Book Pipeline Unpublished contest.

Concept 132
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Cut Your Bounce Rate in Half with Interactive Content

Quick Sprout

You can grow your blog in two ways: In our opinion, you should do both, even though most people focus … How to Cut Your Bounce Rate in Half with Interactive Content Read More » The post How to Cut Your Bounce Rate in Half with Interactive Content appeared first on.

Content 105
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Follow Our Content Audit Process for 2023 (Template Included)

Ahrefs

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

Content 143

More Trending

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NEW RELEASE SPOTLIGHT: Kat Armas

Rachelle Gardner

Happy release day to author Kat Armas! Many Christians today are seeking to disentangle biblical teaching from power structures that marginalize women and people of color. There’s a hunger for a new kind of devotional that offers refreshing and relevant ways to connect with God and the Bible—ways that challenge readers to seek out a more liberated and embodied faith.

Post 130
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15+ YouTube Shorts Ideas For Your Next Video

Buffer

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

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Rich Snippets: What Are They & How Do You Get Them?

Ahrefs

Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd.

SEO 139
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The Complete Guide to a Mobile Friendly Website

Quick Sprout

Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the … The Complete Guide to a Mobile Friendly Website Read More » The post The Complete Guide to a Mobile Friendly Website appeared first on.

Website 119
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Do You Love Your Content Marketing Job (and Does It Matter)?

Content Marketing Institute

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

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7 Ways to Start a Cover Letter

Grammarly

Beginning a cover letter can feel awkward and stilted. Should you use formal language you would never say aloud? Should you be direct, or demure? If you’re here, you’re obviously wondering how to start a cover letter. To put it simply, the first paragraph of a cover letter should tell hiring managers who, what, where, and why. What job you’re applying to, where you found the job, who you are, and why you’re the perfect fit.

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Ethical Marketing: Definition, Principles, & Examples

Ahrefs

In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

Marketing 139
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Should You Participate in Blog Commenting and Sharing Threads?

Blogging From Paradise

As a rule, doing as pro bloggers do brings you professional blogging results.

Blog 106
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

Content Marketing Institute

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

Brand 108
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What Does “Connotation” Mean? Definition and Examples

Grammarly

Connotation is what a word means, but it is not its definition. Trust us, it isn’t as confusing as it sounds. Think about the difference between describing somebody as childish versus childlike. Both words compare the person with a child. But while childish draws attention to their immaturity, childlike emphasizes characteristics like innocence and a sense of wonder.

Food 108
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SEO Monitoring Explained: Best Free Tools to Get Started

Ahrefs

Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.

SEO 134
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Top 10 Social Media Trends

Quick Sprout

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and … Top 10 Social Media Trends Read More » The post Top 10 Social Media Trends appeared first on.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

Content Marketing Institute

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

Ads 103
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How to Write a Heartfelt Wedding Card Message

Grammarly

When you’re writing a wedding card message, the key is to express your genuine best wishes for the couple. But there’s a fine line between repeating wedding clichés and writing something that will warm the couple’s hearts with sincerity and affection. With your card picked out and your pen at the ready, here are some pointers for writing a wedding card message that any couple would appreciate.

Writing 104
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SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article

CopyBlogger

The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger.

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The Only 5 Homepage Designs That Work Over and Over

Quick Sprout

Homepages are crucial for first impressions—they’re the first thing most visitors see when they land on your website. The problem … The Only 5 Homepage Designs That Work Over and Over Read More » The post The Only 5 Homepage Designs That Work Over and Over appeared first on.

Website 104
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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True Crime Book Editor — Ken Wilson’s Guilty as Sin

Melanie Saxton

As a true crime book editor, I really appreciate the words below, provided by author Ken Wilson. His book, Guilty as Sin , i s a novel of suspense, betrayal, and greed inspired by true events. Often authors reach out after a project concludes to share kind words about their book editing experience. As a retired state investigator and certified fraud examiner, Ken delved into a case that had stuck with him for decades — one in which the wheels of justice were elusive.

Projects 100
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Playback: Make Great Money EDITING Copy

AWAI

Right now you can get access to the playback of our FREE training with Barefoot Writer's Executive Editor, Mindy McHorse on the copyediting opportunity!

Copy 98
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An Easy Tutorial On Acquiring White-Hat Links for SEO

The Hoth

If you spend any bit of time consuming SEO blogs, you’re bound to read about different ‘hats’ at some point, such as building white-hat links. White hat this, black hat that, but what does the color of your hat have to do with ranking on Google? Well, the whole white-hat/black-hat dynamic was adopted from early American Western movies , where the hero wore a white hat, and the villain wore a black hat.

SEO 98
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SEO vs. PPC: Which Should You Focus on First?

Quick Sprout

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang … SEO vs. PPC: Which Should You Focus on First? Read More » The post SEO vs. PPC: Which Should You Focus on First? appeared first on.

SEO 100
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Writing And Producing Audio Drama With Joanne Phillips

The Creative Penn

What's the difference between an audio book and an audio drama? What are the steps to write a script and produce it? Joanne Phillips gives her tips. In the intro, Amazon KDP's new AI content guidelines ; AI at the heart of what Amazon does [ The Verge ]; Writing the Shadow Kickstarter ; 1000 Libraries Kickstarter ; Today's show is sponsored by Draft2Digital , where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits.

Script 98
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4 DAYS TO $400 WRITING CHALLENGE

AWAI

Special training for NEW writers! We have created an online training program where you will once and for all master the simplest, most versatile, most in-demand writing skill. and have a shot at being published with a byline as well as earn a $400 cash payout!

Writing 98
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How SEO and AdWords Can Work Together

BKA Content

How SEO and AdWords Can Work Together What if you threw a party and no one came? Most people have faced this fear at least once in their lives. Businesses face it every day, and the consequences are more dire than temporary embarrassment. Search engine optimization and Google AdWords are two tools you can use to ensure customers show up to your party.

SEO 98
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Stop Guessing: Here’s a Social Media Strategy That Works

Quick Sprout

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. … Stop Guessing: Here’s a Social Media Strategy That Works Read More » The post Stop Guessing: Here’s a Social Media Strategy That Works appeared first on.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.