Content Marketing Institute
JANUARY 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
Neil Patel
JANUARY 21, 2022
When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.
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David Meerman Scott
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.
Rachelle Gardner
JANUARY 18, 2022
Congratulations and happy release day to Candice Marie Benbow! Candice BRINGS IT with her essays on a progressive Christian faith that incorporates activism, feminism, and radical authenticity. Author Brittney Cooper says, “Candice Marie Benbow is a once-in-a-generation theologian, the kind who, having ground dogma into dust with the fine point of a stiletto, leads us into the wide-open spaces of faith.”.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JANUARY 18, 2022
Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.
Neil Patel
JANUARY 19, 2022
Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Adam Connell
JANUARY 19, 2022
Looking for an easy way to monetize your website traffic? Affiliate marketing is the way to go. With affiliate marketing, you recommend products or services to your audience and earn a commission on purchases made through your referral links. Promoting your affiliate links is easy. The hard part is finding good-quality, relevant products that are.
Content Marketing Institute
JANUARY 20, 2022
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
Neil Patel
JANUARY 17, 2022
It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?
Neal Schaffer
JANUARY 19, 2022
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s take […] 41 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic appeared first on NealSchaffer.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Freelance Writing Jobs
JANUARY 19, 2022
We love freelancing for many things, like the opportunity to get high-paying gigs , run our own businesses, pursue passions , and achieve financial freedom. But what about the less often talked about benefits of freelance work, like being a part of the sustainability movement? When done with intentionality, freelancing can inspire an effort to improve your general impact on the environment.
Content Marketing Institute
JANUARY 21, 2022
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains.
Neil Patel
JANUARY 18, 2022
Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions.
ProBlogger
JANUARY 19, 2022
The post One (Surprising) Blogging Resolution You Should Make for 2022 appeared first on ProBlogger. Photo by Lucas Lenzi on Unsplash. It’s the start of a brand new year, and chances are that at some point you made some New Year’s resolutions. As a blogger, you may have set yourself some goals ( SMART goals are something I recommend ) such as: “I want to double my traffic.” “I want to create an ebook to sell on my blog.” “I want to write five posts a week (and
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
JANUARY 17, 2022
Just because "I could've sworn" sounds like "I could of sworn" doesn't mean there's an "of" in there. The post 'Could Of' first appeared on Grammar Underground with June Casagrande.
Honey Copy
JANUARY 18, 2022
Early last week I was in New York doing some writing for a company that helps other companies spot cluster-f s before said cluster-f s become costly. It’s a bit more complicated than this but that’s all you need to know for the purpose of this writing. The founder of the company is thirty-two years old and while I don’t know how much he’s worth, I do know that his company raised $1 billion in funding earlier this year.
Neil Patel
JANUARY 20, 2022
Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. Other mediums, like radio and tv , saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to reach your audience.
ProBlogger
JANUARY 19, 2022
The post One (Surprising) Blogging Resolution You Should Make for 2022 appeared first on ProBlogger. Photo by Lucas Lenzi on Unsplash. It’s the start of a brand new year, and chances are that at some point you made some New Year’s resolutions. As a blogger, you may have set yourself some goals ( SMART goals are something I recommend ) such as: “I want to double my traffic.” “I want to create an ebook to sell on my blog.” “I want to write five posts a week (and
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammar Underground
JANUARY 17, 2022
Sometimes people ask me about pronunciation. And it always makes me sad. More often than not, the person asking the question has been haunted by it for years and never knew where to turn for an answer. They’re thrilled that, at last, they have found a language expert who can set the record straight once and for all. The problem is: I’m no expert. Pronunciation isn’t my thing.
Neil Patel
JANUARY 18, 2022
Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to engage with your audience and generate leads for your business.
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