Sat.Jan 01, 2022 - Fri.Jan 07, 2022

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2021 Year in Review

Kayleigh Moore

I can't believe this is my seventh annual year-in-review post, but here we are again! 2021 was a whirlwind of a year for me. Work-wise, I was the busiest I’ve ever been. I feel like writing this, it’s the first time I’ve taken a beat to slow down and go, “ Whew. That was a lot.” Keeping so busy was good for me financially: By keeping several different plates spinning (more on this in a bit) my overall revenue was up 75% year-over-year, making this the largest gross revenue year for my business t

Retail 130
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New Release Spotlight: Kathi Lipp

Rachelle Gardner

Kathi Lipp and Cheri Gregory will help you start your New Year off right! Go into 2022 with greater peace and a plan for managing your busy life. “An Abundant Place” will encourage you and offer helpful solutions to make your everyday life so much easier. Get good advice on how to plan ahead, set boundaries with others and yourself, and be more intentional about self-care without the guilt.

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How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

Keywords 145
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The Ultimate Guide to Improving Your Website Performance

Neil Patel

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

Website 130
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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6 Most Profitable Blog Niches for 2023 (Based On Real Data)

ThemeIsle

Creating a blog has become one of the most popular ways to make money online. However, just because everyone’s doing it doesn’t mean it’s easy. In order to succeed as a blogger, you’ll first need to know what the most profitable blog niches are. The post 6 Most Profitable Blog Niches for 2023 (Based On Real Data) appeared first on Themeisle Blog.

Blog 82
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Back to the Basics: The Story Customers Tell Themselves

David Meerman Scott

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

More Trending

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What Are Soft 404s and How to Fix Them

Neil Patel

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

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Introduction to Medium

Top Content Consulting

If you’re thinking about starting your own blog, Medium could be the ideal platform for you. Medium is a website and online publishing platform that enables its users to share their stories and ideas with the world. Where members can write articles, create blogs , and post multimedia content. Medium users are also able to easily interact with other users via the discussion feature.

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14 Simple Yet Powerful Ways To Make Money From Blogging

Neal Schaffer

Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access. The best part about it is that anyone with basic computer skills and the desire […] 14 Simple Yet Powerful Ways To Make Money From Blogging appeared first on NealSchaffer.

Blog 52
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Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation

Content Marketing Institute

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Account-Based Marketing: Past, Present, and Future

Neil Patel

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

Marketing 127
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On falling in love, staying in love, staving off melancholy, whiffing on Bitcoin and turning twenty-eight.

Honey Copy

I woke up early this morning next to my girl. She coaxed me into staying in bed with her a little bit longer than usual –– until about 9:30 a.m. –– because I had turned twenty-eight-years-old while I was asleep the night before. After an hour or so of nuzzling and dozing in and out of sleep, I climbed out of bed. I brushed my teeth. I took a p**s. I pulled on my clothes.

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14 Simple Yet Powerful Ways To Make Money From Blogging

Neal Schaffer

Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access. The best part about it is that anyone with basic computer skills and the desire to learn can do this! In this blog post, I’ll mention all the 14 intuitive ways using which how you can make money from blogging.

Blog 52
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7 Steps to a More Strategic Editorial Calendar

Content Marketing Institute

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.

Editorial 131
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Best Marketing Schools and Degree Programs

Neil Patel

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of this industry—and how to pave a career path ahead.

Marketing 114
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How to Become an Amazon Affiliate: Every Step Covered for 2023

ThemeIsle

The Amazon Associates program lets you earn a commission any time a person that you refer makes a purchase on Amazon. This practice is called affiliate marketing. If you’re reading this post, you probably already know the basics of how Amazon Associates works. But how can you actually become an Amazon Affiliate to start earning from the program? The post How to Become an Amazon Affiliate: Every Step Covered for 2023 appeared first on Themeisle Blog.

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The 15 Best SEO Plugins for WordPress That You Should Know

Neal Schaffer

No matter what kind of website you have, SEO is a multi-faceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags, and even video that’s competitive on YouTube. Knowing all of the plugins that exist for WordPress that can aid your efforts is critical for your success. After all, there’s no one size fits all solution.

SEO 52
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Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

Content Marketing Institute

You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading → The post Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses] appeared first on Content Marketing Institute.

Content 105
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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What Google’s Product Review Update Means for Your Ecommerce Site

Neil Patel

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews.

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Passive vs Active Voice For Content Marketing

Spectrum Net Designs

Passive vs Active Voice For Content Marketing Active voice for content marketing helps you connect and resonate with as many people as possible By writing in active voice versus passive in your content writing your readers will stay engaged with your material and you develop an authority on the subject you are talking about. Writing […]. The post Passive vs Active Voice For Content Marketing appeared first on Spectrum Net Designs.

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Improve User Experience: 7 Ways to Make Your Site More Engaging

ThemeIsle

If you want to improve the user experience on your website, you’re not alone. An easy-to-use site can mean higher traffic and happier visitors. However, deciding how to design your site for the smoothest possible experience can be tricky. The post Improve User Experience: 7 Ways to Make Your Site More Engaging appeared first on Themeisle Blog.

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When Friends Find Grammar “Errors” in Your Novel

The Subversive Copy Editor

Creative writers sometimes mangle grammar on purpose or get creative with punctuation. At the drafting stage, we keep a dictionary and style manual at hand. When slips are unintended, we count on our copyeditors to catch them. But at some point, most of us get advice on punctuation or grammar from a friend, relative, or strangers on social media. Sometimes friends or beta readers read our draft and point out what they believe to be errors.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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I Could Care Less?

Grammar Underground

The negative "couldn't" is the logical and traditional choice in this expression, but "I could care less" isn't necessarily wrong. The post I Could Care Less? first appeared on Grammar Underground with June Casagrande.

Post 40
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'Pawn off' for 'palm off'?

Grammar Underground

The expression "to pawn off" comes up a lot, including in published writing like a Los Angeles Times article some years back about about mooncakes — small, dense cakes filled with things like red bean paste or cheesecake. Apparently, mooncakes are like China's equivalent of our fruitcakes because they are a lot more popular with givers than with recipients.

Writer 40