Content Marketing Institute
JANUARY 5, 2022
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.
Neil Patel
JANUARY 7, 2022
SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.
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Kayleigh Moore
JANUARY 6, 2022
I can't believe this is my seventh annual year-in-review post, but here we are again! 2021 was a whirlwind of a year for me. Work-wise, I was the busiest I’ve ever been. I feel like writing this, it’s the first time I’ve taken a beat to slow down and go, “ Whew. That was a lot.” Keeping so busy was good for me financially: By keeping several different plates spinning (more on this in a bit) my overall revenue was up 75% year-over-year, making this the largest gross revenue year for my business t
Rachelle Gardner
JANUARY 4, 2022
Kathi Lipp and Cheri Gregory will help you start your New Year off right! Go into 2022 with greater peace and a plan for managing your busy life. “An Abundant Place” will encourage you and offer helpful solutions to make your everyday life so much easier. Get good advice on how to plan ahead, set boundaries with others and yourself, and be more intentional about self-care without the guilt.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
Neil Patel
JANUARY 6, 2022
You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
David Meerman Scott
JANUARY 4, 2022
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
Content Marketing Institute
JANUARY 4, 2022
Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.
Neil Patel
JANUARY 3, 2022
The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.
Top Content Consulting
JANUARY 7, 2022
If you’re thinking about starting your own blog, Medium could be the ideal platform for you. Medium is a website and online publishing platform that enables its users to share their stories and ideas with the world. Where members can write articles, create blogs , and post multimedia content. Medium users are also able to easily interact with other users via the discussion feature.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neal Schaffer
JANUARY 6, 2022
Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access. The best part about it is that anyone with basic computer skills and the desire […] 14 Simple Yet Powerful Ways To Make Money From Blogging appeared first on NealSchaffer.
Content Marketing Institute
JANUARY 6, 2022
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.
Neil Patel
JANUARY 5, 2022
Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of this industry—and how to pave a career path ahead.
Honey Copy
JANUARY 5, 2022
I woke up early this morning next to my girl. She coaxed me into staying in bed with her a little bit longer than usual –– until about 9:30 a.m. –– because I had turned twenty-eight-years-old while I was asleep the night before. After an hour or so of nuzzling and dozing in and out of sleep, I climbed out of bed. I brushed my teeth. I took a p**s. I pulled on my clothes.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neal Schaffer
JANUARY 6, 2022
Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access. The best part about it is that anyone with basic computer skills and the desire to learn can do this! In this blog post, I’ll mention all the 14 intuitive ways using which how you can make money from blogging.
Content Marketing Institute
JANUARY 7, 2022
You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading → The post Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses] appeared first on Content Marketing Institute.
Neil Patel
JANUARY 4, 2022
Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews.
ThemeIsle
JANUARY 4, 2022
The Amazon Associates program lets you earn a commission any time a person that you refer makes a purchase on Amazon. This practice is called affiliate marketing. If you’re reading this post, you probably already know the basics of how Amazon Associates works. But how can you actually become an Amazon Affiliate to start earning from the program? The post How to Become an Amazon Affiliate: Every Step Covered for 2023 appeared first on Themeisle Blog.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neal Schaffer
JANUARY 4, 2022
No matter what kind of website you have, SEO is a multi-faceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags, and even video that’s competitive on YouTube. Knowing all of the plugins that exist for WordPress that can aid your efforts is critical for your success. After all, there’s no one size fits all solution.
Spectrum Net Designs
JANUARY 4, 2022
Passive vs Active Voice For Content Marketing Active voice for content marketing helps you connect and resonate with as many people as possible By writing in active voice versus passive in your content writing your readers will stay engaged with your material and you develop an authority on the subject you are talking about. Writing […]. The post Passive vs Active Voice For Content Marketing appeared first on Spectrum Net Designs.
The Subversive Copy Editor
JANUARY 1, 2022
Creative writers sometimes mangle grammar on purpose or get creative with punctuation. At the drafting stage, we keep a dictionary and style manual at hand. When slips are unintended, we count on our copyeditors to catch them. But at some point, most of us get advice on punctuation or grammar from a friend, relative, or strangers on social media. Sometimes friends or beta readers read our draft and point out what they believe to be errors.
ThemeIsle
JANUARY 3, 2022
If you want to improve the user experience on your website, you’re not alone. An easy-to-use site can mean higher traffic and happier visitors. However, deciding how to design your site for the smoothest possible experience can be tricky. The post Improve User Experience: 7 Ways to Make Your Site More Engaging appeared first on Themeisle Blog.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammar Underground
JANUARY 3, 2022
The negative "couldn't" is the logical and traditional choice in this expression, but "I could care less" isn't necessarily wrong. The post I Could Care Less? first appeared on Grammar Underground with June Casagrande.
Grammar Underground
JANUARY 3, 2022
The expression "to pawn off" comes up a lot, including in published writing like a Los Angeles Times article some years back about about mooncakes — small, dense cakes filled with things like red bean paste or cheesecake. Apparently, mooncakes are like China's equivalent of our fruitcakes because they are a lot more popular with givers than with recipients.
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