Nick Ursborne
AUGUST 30, 2023
Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. Great copy touches its readers at an emotional level. Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.
Freelance Magic
AUGUST 29, 2023
As a freelancer, we’re the boss and the employee, the admin and the HR department, the accounting team, and the marketing team. We’re the Jack/Jill of all departments and the master of some. Eventually, it can get tiring to wear so many hats and manage an array of responsibilities manually. Thankfully, we don’t need to. We’ve been blessed with the innovation of technology that can help us automate some parts of our business and spare us time to do our actual work.
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Ahrefs
AUGUST 28, 2023
We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.
Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jasper
AUGUST 29, 2023
Jasper is teaming up with Webflow! Users can now access Jasper natively in the Webflow to automate on-brand content creation across their website.
Enchanting Marketing
AUGUST 29, 2023
Gosh, Helena thinks. She’s reading her draft post. And she doesn’t like the tone of her writing at all. Why is it so hard to engage her readers? Sigh. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
AUGUST 30, 2023
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.
Jane Friedman
AUGUST 31, 2023
Photo by karina zhukovskaya Note from Jane: In the earliest days of my career, I served as managing editor of Writer’s Digest magazine, and one of the nicest parts of my job was calling up winners of our writing contests, including the National Self-Published Book Awards. John Sundman was one of the winners I called—and one of the first self-publishing authors I came to know and consider a friend.
Rachelle Gardner
AUGUST 29, 2023
Happy release day to author Kathi Lipp ! “The Accidental Homesteader: What I’ve Learned About Chickens, Compost, and Creating Home” hits shelves today. Kathi shares the hard-won wisdom she’s gained on her homestead journey to help you accomplish more at home, gain fresh perspective, and give yourself grace in the process. Highly practical, humorous, and inspirational, “The Accidental Homesteader” will encourage you to live with more peace, joy, and contentment.
Grammarly
AUGUST 31, 2023
We’re at the end of August, and most school districts, colleges, and universities have already begun a new academic year. For higher education in particular, the start of the 2023–24 school year feels different. In the midst of myriad challenges for the sector, including declining enrollment, admissions policy overhauls, and declining public perception, institutions enter the academic year grappling with what one of the most rapid technological advancements in decades means for learning: generat
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
AUGUST 31, 2023
Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›
Jane Friedman
SEPTEMBER 1, 2023
Photo by Aditya Wardhana on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Friday, Sept. 15 for the online class Handling Multiple Storylines. Writing a cohesive, layered, deeply engaging story can feel like conducting an orchestra where you’re also composing and arranging the music and playing every instrument.
AWAI
SEPTEMBER 1, 2023
Watch as digital copywriting pioneer Nick Usborne reveals the he’s making money with AI… without a single client!
Grammarly
AUGUST 31, 2023
By late 2019 it was clear we had outgrown our existing monitoring and observability system. It was time to shop around for a new solution that could match Grammarly’s rapid pace of growth with faster performance and a heightened developer experience. Most of the time, upgrading a product costs more—this time, however, we actually cut our costs by an order of magnitude by upgrading.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
AUGUST 28, 2023
To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.
Jane Friedman
AUGUST 29, 2023
Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Writing an opinion piece (or op-ed) about a topic in the news or in the zeitgeist is one way to get the attention of editors, even if you are not an experienced writer. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.
Content Marketing Institute
SEPTEMBER 1, 2023
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
ThemeIsle
SEPTEMBER 1, 2023
With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn't come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you! The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
AUGUST 31, 2023
Here are the results. 1.
Jane Friedman
AUGUST 30, 2023
Photo by cottonbro studio Today’s post is by book coach Robin Henry. Writers are frequently advised to read more to improve their writing. The problem is, no one seems to tell them how to use reading to elevate their writing practice. Reading alone is not enough—osmosis is not a viable strategy for learning. You’ll find books on this topic, such as Francine Prose’s Reading Like a Writer and How to Read Like a Writer by Erin Pushman, but they tend to take a generalist approach.
Grammarly
AUGUST 30, 2023
Having a strong skill set is essential for success in your personal and professional lives. But what exactly is a skill set, and why is it important? In this article, we’ll define the term skill set , explore why it’s crucial to have one, and explain how to develop and improve your own. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a skill set?
Freelance Union
AUGUST 30, 2023
It’s here - the long dreaded resumption of student loan payments is set to begin this fall. Around 44 million individuals in the United States carrying student debt are preparing to recommence their payments. This marks the end of a three-and-a-half-year period of interest-free payment suspension. Whether you're a fresh graduate who's now realizing the impact of your student debt or someone who's benefited from the payment pause, it's crucial to stay informed about the
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
AUGUST 29, 2023
To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes.
Content Marketing Institute
AUGUST 29, 2023
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
Grammarly
SEPTEMBER 1, 2023
Whether you sprained an ankle playing pickleball or experienced something more serious and had to go to the hospital, it’s never fun to feel unwell. During these times, receiving a “get well soon” message from a friend, colleague, or family member can help. There’s nothing quite as sweet as getting a positive, heartfelt note. Happily, we’re here to help you write a message centered on well wishes for good health and healing.
Quick Sprout
AUGUST 31, 2023
Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that. … 35 Blogging Ideas That Are Guaranteed to Be Popular Topics Read More » The post 35 Blogging Ideas That Are Guaranteed to Be Popular Topics appeared first on.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
AUGUST 29, 2023
I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.
Blogging From Paradise
AUGUST 28, 2023
Before becoming a pro blogger one needs to BE a pro blogger for a period of time. How?
Grammarly
AUGUST 31, 2023
Do you consider yourself detail-oriented? Passionate? A hard worker? Whatever you do, don’t tell that to the person reading your résumé. Why not? Because if they hear about one more of those, they’re going to tear the résumé into itty-bitty shreds. As attractive as those terms might seem, they’ve been on a few billion too many résumés to mean anything to hiring managers.
Content Marketing Institute
AUGUST 29, 2023
While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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