Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.
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Moz
DECEMBER 9, 2020
Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?”. “I work from home. How should I be doing local SEO?”. “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?”. Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketin
ThemeIsle
DECEMBER 9, 2020
WordPress is an excellent blogging platform. It enables you to pick from an abundance of themes and plugins, making it easy to extend your website’s functionality. However, what are the must-have WordPress plugins for bloggers, specifically? The post 10 Must-Have WordPress Plugins for Bloggers in 2023 appeared first on Themeisle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 7, 2020
Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 10, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Words Matter by Wix
DECEMBER 7, 2020
Movies set during the Cold War are rife with references to “comrades”, while in contemporary times we will more often hear of “comradery” among sports teams. With its origins tracing back to Latin through Middle French, the word comradery certainly has a colorful etymology and meaning. "Comradery" is a feeling of closeness and friendship between two people or a group of people who spend a lot of time together.
Content Marketing Institute
DECEMBER 8, 2020
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading → The post Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras] appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 9, 2020
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.
Moz
DECEMBER 8, 2020
Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammar Underground
DECEMBER 8, 2020
Want to use "myself" and other reflexive pronouns in a way that even sticklers can't criticize? Avoid any usage where "myself" could be replaced with "me." So: Not great: He spoke with John and myself. Good: He spoke with John and me. Here's the whole story. The post Myself, Yourself, Himself — Reflexive Pronouns first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
DECEMBER 9, 2020
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marketing appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 6, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.
Moz
DECEMBER 7, 2020
Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously able to work from home , the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
DECEMBER 8, 2020
Christmas cards, holiday video greetings, mailed gifts and business correspondence prove the holidays are a rife with opportunities to show the world you don’t know how to form plurals and possessives of proper names. To avoid embarrassing mistakes on holiday greeting cards and other correspondence, memorize this rule: Never use an apostrophe to form a plural.
Content Marketing Institute
DECEMBER 11, 2020
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 9, 2020
Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.
ProBlogger
DECEMBER 10, 2020
The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger. This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur: starting , which is all about acting on your ideas rather than just thinking about them. persisting , which is all about not giving up when things get tough.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
DECEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months? Email autoresponders can save you a ton of time and deliver huge returns on campaign investment.
Neil Patel
DECEMBER 9, 2020
Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In fact, 92% of customers report they read online reviews before making a purchase decision.
Neil Patel
DECEMBER 8, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.
Neil Patel
DECEMBER 11, 2020
The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
DECEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Presentation is paramount for blogs. Whether you want to blog as a side hobby or for a business venture, it’s essential to find the right platform and theme for your blogging needs. Luckily, WordPress is one of the largest online CMS and offers many customizable themes for blogs.
Neil Patel
DECEMBER 7, 2020
Does the word “pivot table” make you want to scream? You aren’t alone. But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” But, are you making the most of your marketing data?
Neil Patel
DECEMBER 8, 2020
In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket.
Neil Patel
DECEMBER 8, 2020
Illustration by Laetro. The use of images in your blog posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
DECEMBER 10, 2020
The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so?
Neil Patel
DECEMBER 9, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Getting the right goods to the right place, at the right time, and in the right condition is a crucial prerequisite for running a successful business. But how is it supposed to happen if you end up selling an item that wasn’t actually in stock?
Neil Patel
DECEMBER 7, 2020
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement) Help you beat the newsfeed algorithm without ads Foster a strong sense of community around your brand.
Neil Patel
DECEMBER 5, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations. These are just two of the reasons that any business looking to grow should get auto dialer software. It automates thousands of repetitive manual tasks—not just dialing—and optimizes the experience of everyone involved.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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