Ahrefs

SEPTEMBER 5, 2023

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 137

Content Content Marketing IT Marketing 137

Nick Ursborne

SEPTEMBER 2, 2023

AI is the big thing right now. And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at. Emotion. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others.

Writing 245

Writing Copywriting Copywriter Persuasion 245

Content Marketing Institute

SEPTEMBER 7, 2023

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Content 120

Content 120

Make a Living Writing

SEPTEMBER 3, 2023

Ever have an idea for an op-ed? If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. But writing op-ed pieces is still a thing. And if you know where to look, the right markets pay well. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening.

Freelance 100

Freelance Editorial Writing Marketing 100

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Nick Ursborne

SEPTEMBER 7, 2023

Client companies are already seeing it… and they don’t like it. Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

Writer 246

Writer Copywriting Copywriter Sales Copy 246

Ahrefs

SEPTEMBER 5, 2023

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

SEO 137

SEO Marketing 137

Quick Sprout

SEPTEMBER 2, 2023

We love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry … The 2 Website Analytics Tools Pros Actually Use in 2023 Read More » The post The 2 Website Analytics Tools Pros Actually Use in 2023 appeared first on.

Website 115

Website Post 115

Content Marketing Institute

SEPTEMBER 6, 2023

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.

Content 107

Content Brand 107

Ahrefs

SEPTEMBER 7, 2023

Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google.

SEO 139

SEO 139

Grammarly

SEPTEMBER 6, 2023

In case you were wondering how to correctly use in case and incase , this blog post will help sort out your questions. We’ll also share a bonus definition and description of encase. Many writers get these words confused and use incase and in case interchangeably. It can be tricky to remember when it’s correct to use one versus the other. Although they sound the same, they mean different things.

IT 116

IT Copy Communication Writer 116

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Quick Sprout

SEPTEMBER 8, 2023

We know you’ve noticed it… Over time, your Facebook page’s reach has continuously gone down. The current situation: Right now, … 5 Ways to Improve Your Facebook Organic Reach Read More » The post 5 Ways to Improve Your Facebook Organic Reach appeared first on.

Social Media 111

Social Media Media IT Post 111

Content Marketing Institute

SEPTEMBER 5, 2023

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Content Marketing 115

Content Marketing Marketing Content 115

David Meerman Scott

SEPTEMBER 5, 2023

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Blogging 103

Blogging Blog Marketing Social Media 103

Grammarly

SEPTEMBER 5, 2023

It’s great to know how to use different parts of speech in English: Nouns name people, places, things, and ideas; adjectives describe nouns; and adverbs modify adjectives and verbs. Understanding these functions will ensure that your sentences are grammatically sound. But sometimes, a word can be different parts of speech. By is one of these flexible words.

Agency 102

Agency Communication Writing Blogging 102

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Quick Sprout

SEPTEMBER 7, 2023

Have you ever left a website because it was difficult to use? Maybe you couldn’t find the page you were … Website Usability Guide Read More » The post Website Usability Guide appeared first on.

Website 111

Website IT Post 111

The Creative Penn

SEPTEMBER 6, 2023

How can you expand the possibilities of book cover images with AI? What are some of the controversies and how can authors and designers work together with AI tools to create original design? Book cover designer Damon Freeman discusses his views. There are lots of links in the show notes below to specific resources, but of course, the AI space moves fast, so always check the Terms and Conditions of any site you want to investigate further.

Creative Director 98

Creative Director Creativity Copy Ads 98

Fat Joe

SEPTEMBER 8, 2023

An SEO proposal is a chance to highlight your value to a potential client. It’s your pitch to win new business. And it can make the difference between winning or losing a client. So what should it include? That’s what we’re going to reveal in this guide. We’ll break down the essential components of a successful SEO proposal. We’ll cover: What an SEO proposal is Establishing your SEO project team and resources Developing your strategy Writing the proposal What Is An SEO Proposal?

SEO 98

SEO Agency Writing Projects 98

The Hoth

SEPTEMBER 5, 2023

Did one of your top-performing pieces of content just drop 10 or more positions on the SERPs? Or maybe your content disappeared from search engine results entirely? Either way, SEO ranking drops are something every website owner fears, as they can end up costing you a lot of money. That’s because the effect of a significant ranking drop is two-fold – you lose the ability to generate as much organic traffic as before, and the resources you spent on creating the content are now going to waste.

SEO 98

SEO Keywords Engineering Website 98

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Quick Sprout

SEPTEMBER 5, 2023

Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also … 10 Vital Customizations to Make in Google Analytics Read More » The post 10 Vital Customizations to Make in Google Analytics appeared first on.

Website 111

Website IT Post 111

BKA Content

SEPTEMBER 6, 2023

How To Rank Nationally With SEO Whenever a customer searches for something relevant to a business, search engines display both local and national results. Though it makes sense for some types of businesses to focus more on one than the other, most businesses can benefit from optimizing both types of results. Maximize your efforts by learning how to rank nationally with SEO.

SEO 98

SEO Social Media Insurance Keywords 98

The Creative Penn

SEPTEMBER 4, 2023

How might thinking differently help you create clarity in our noisy world? How can you produce a high-quality print book — and successfully fund it on Kickstarter? Holger Nils Pohl discusses these things and more. In the intro, Copyright in an age of AI [ Self Publishing Advice , Monica Leonelle , Ars Technica , The Verge , The Atlantic ; Insider ; Kathryn Goldman ; US Government Copyright Office AI Submission ]; Writing the Shadow Kickstarter ; Lesbians Who Write ; Pretty Links ; Today's show i

Creativity 98

Creativity Publishing Publishing Publisher 98

Grammarly

SEPTEMBER 4, 2023

Harvard-style referencing may seem intimidating—after all, Harvard (the university) is not known for being easy. But the truth is, the Harvard citation format is fairly straightforward. Once you get the hang of it, using it will become second nature. In this article, we teach you the ins and outs of Harvard-style referencing so that you can make it a part of your academic writing.

Text 101

Text Education Publishing Publishing 101

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Quick Sprout

SEPTEMBER 8, 2023

How hard could it be to write a blog post? If a teenager can do it, you can too, right? … How to Write a Blog Post: 22 Actionable Tips Read More » The post How to Write a Blog Post: 22 Actionable Tips appeared first on.

Blog Post 108

Blog Post Post Writing Blogging 108

BKA Content

SEPTEMBER 8, 2023

Leveraging Local SEO for Orthodontists Orthodontics is a competitive field. Getting noticed by potential patients is one of the biggest challenges orthodontists face. With more than 60% of internet users searching for medical information online, the internet is increasingly where patients go to find medical providers. Local SEO (search engine optimization) for orthodontists helps practices get found online.

SEO 97

SEO Search Engine Optimization Medical Social Media 97

Freelance Union

SEPTEMBER 6, 2023

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] Freelance and gig work have become increasingly popular in recent years, offering individuals the flexibility and independence they desire.

Freelance 97

Freelance Insurance Medical Utilities 97

Smart Blogger

SEPTEMBER 8, 2023

Looking to ace email blasts without annoying your subscribers? You’re in the right place! Email blasts have gotten a bad rap by being misused by spammy marketers. But when crafted the right way, your readers will eagerly anticipate your next message. Ready to elevate your email game, boost open rates, and have readers who crave more of your content?

Brand Awareness 97

Brand Awareness Retail Email Copy Social Media 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Quick Sprout

SEPTEMBER 6, 2023

Ever since we started in business, we’ve loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, … 10 Lessons Seth Godin Can Teach You About Blogging Read More » The post 10 Lessons Seth Godin Can Teach You About Blogging appeared first on.

Blogging 104

Blogging Blog Writer Marketing 104

Grammarly

SEPTEMBER 6, 2023

Whether you’re writing an analytical essay, a reflective essay, or a compare-and-contrast essay, you are generally focused on one central theme. An essay topic is the subject—it’s what an essay is about. Essay topics can be broad or narrow, simple or complex—every essay has a topic. Determining your topic is generally the first step in writing an essay.

Persuasion 100

Persuasion Writing Style Government Education 100

Ahrefs

SEPTEMBER 6, 2023

Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.

Website 118

Website Marketing 118

Make a Living Writing

SEPTEMBER 4, 2023

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo. When I researched this question, it got even more interesting.

Copywriting 88

Copywriting Copywriter Sales Copy Copy 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing